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This Presentation does not purport to be comprehensive or all-inclusive and is for information purposes only. It does not purport to contain all of the information that may be required to make a full analysis of HomeToGo. This Presentation is based on information which have not been independently verified and which may have not been audited. Any estimates and projections contained herein involve significant elements of subjective judgment and analysis, which may or may not be correct, to the fullest extent permitted by law, in no circumstances will HomeToGo, or any of its stockholders, affiliates, representatives, partners, directors, officers, employees, advisers or agents, provide any guarantee, representation or warranty (express or implied) or assume any responsibility with respect to the authenticity, origin, validity, accuracy or completeness of the information and data contained herein or assumes any obligation for damages, losses or costs (including, without limitation, any direct or consequential losses) or losses of profit resulting from any errors or omissions in this Presentation, reliance on the information contained within it, or on opinions communicated in relation thereto or otherwise arising in connection therewith. Changes and events occurring after the date hereof may, therefore, affect the validity of the information, data and/or conclusions contained in this Presentation and HomeToGo does not assume any obligation to update and/or revise this Presentation or the information and data upon which it has been based. You should not consider any information in this Presentation to be legal, investment, business, tax or accounting advice or a recommendation. You should consult your own attorney, accountant, business advisor and tax advisor for legal, investment, business, tax and accounting advice regarding any of the proposed transactions presented in this Presentation. By accepting this Presentation, you confirm that you are not relying upon the information contained herein to make any decision.

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Disclaimer (Cont'd)

Use of Projections

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Preliminary Financial Information

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Industry and Market Data

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The Presentation and the information contained herein are not an offer of securities for sale in the United States. Any securities described herein have not been and will not be registered under the under the U.S. Securities Act of 1933, as amended (the "U.S. Securities Act"), or any state securities laws, and may not be offered or sold in the United States except pursuant to an exemption from, or a transaction not subject to, the registration requirements of the U.S. Securities Act.

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HomeToGo Analyst Day

October 2021

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List your property
Wish Lists
My account

SUMMER 2021

Make your vacation legendary

☐ Baltic Sea
✓
Sat., 6/5
✓
Sat., 6/12
✓
Guests
✓
Search

Your past searches

Your recently viewed offers

Similar offers you might be interested in

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Your past searches

(S)Relating to the total number of aggregated alternative accommodation Offers

Agenda

Agenda	Time
1 Introduction (Dr. Patrick Andrae)	1500 - 1530
2 Marketing (Felix Welckenbach, Dr. Thomas Schollmeyer)	1530 – 1550
Q&A	1550 – 1610
3 Partner and Supply (Valentin Gruber)	1610 - 1640
4 Consumer Product & Technology (Mahendra Roopa)	1640 - 1700
5 SaaS (Valentin Gruber)	1700 – 1710
Q&A	1710 – 1730
6 Finance (Steffen Schneider)	1730 - 1800
7 Final Remarks (Dr. Patrick Andrae)	1800 - 1805
Q&A	1805 - 1900

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making incredible homes

easily accessible to everyone

HomeToGo Highlights

World's #1 Marketplace for alternative accommodation(1), removing friction for Supply & Demand through Technology

(1) Relating to the total number of aggregated alternative accommodation Offers

An accomplished team with deep travel sector expertise and a unique culture

Management Board

Senior Management and Company

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Headcount HomeToGo Group incl. dedicated teams of tech service provider NFQ, please refer to the Glossary for more details

Key investment highlights

Huge, highly fragmented, non-transparent market that is underserved and growing
Powerful and growing brand complemented by proven marketing playbook
Largest and most comprehensive supply of alternative accommodations fueled by direct and modular technology solutions for supply Partners at every stage
Superior onsite booking experience underpinned by data driven technology platform
Modular SaaS solutions for Partners, facilitating everyone in the alternative accommodation ecosystem to be more successful
Resilient model with attractive financial profile: growth at scale, strong unit economics, and long runways for future growth

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MARKET OVERVIEW

The market for accommodation is highly fragmented – even the large online travel agencies (OTAs) cover only a fraction of it

Q a new zeitgeist

Alternative accommodation – a structural trend only further accelerated by Covid-19

Safety is a new dealbreaker

Own home wins over crowded hotel

Boom in (sustainable) domestic travel

as countries encourage citizens to holiday at home – the home turf of vacation rentals

"Workation"

Home office can be anywhere

"Consumer demand for alternative accommodations", Fogel said, "that doesn't go back."

Glenn Fogel, CEO Booking.com, Skift, March 2021

MARKET OVERVIEW

Alternative accommodation with 100k+ different websites

A pain for Consumers to find the right place to stay

A pain for Suppliers lacking standards, technology and data

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MARKET OVERVIEW

How the market is organized

HomeToGo is enabling the market with technology by building its operating system

M&A strategy supports quick roll-out: acquire synergistic businesses in line with our strategy which we can integrate in our tech-stack, generating synergy effects as part of our flywheel

MARKET OVERVIEW

We continue to solve the key pain points of the market

Solving for Consumers

Overview & easy comparison
most comprehensive inventory(1) in one place

Trust
book safely and quickly

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Solving for Suppliers

Qualified demand
largely on commission for confirmed bookings

Supply, technology & data
get quality supply leads
enhance, manage & utilize supply better
get data insights, e.g. for pricing

Fueling the scalable flywheel with network effects by building the tech enabler for the whole alternative accommodation ecosystem

More demand = more data
to optimize product, machine learning, yield management etc.

Demand

Higher retention & CLVs drive profitable demand creation for consumer marketplace

Technology platform

Better leveraged data
drives higher conversion = more qualified demand for supply Partners

Supply

Increased rentability from qualified demand combined with tech solutions drives trust and enhances tech adoption

Subscription & service revenues
add to overall contribution to invest further into demand creation

SaaS solutions

support all types of Partners leveraging the scaled demand marketplace technology and data to be cross sold, e.g. for yield management

We are growing non-stop, even throughout Covid-19

Gross Booking Value
€ billions

(1) Weighted average Gross Booking Value growth of online travel companies Airbnb (CY 2020), Booking Holdings (CY 2020), MakeMyTrip (FY ended March 2021), Trainline (FY ended February 2021), Trip.com (CY2020) and Expedia (CY 2020). CNYUSD exchange rate of 6.5812 and GBPUSD exchange rate of 0.7059 as of 1st June 2020.

Marketing Overview

HOW WE FIX THE MARKET – DEMAND SIDE

The HomeToGo flywheel: Removing friction for the demand side creates trust and strong growth, fueling our marketplace

€1.3bn

Gross Booking Value

2020

>44m

Monthly Visits

Jun-Aug 2021

Demand

Supply

Overview & easy comparison

The most comprehensive inventory(1) in one place

Trust

Book safely and quickly

(1) Retaining to the total number of aggregated alternative accommodation Offers

Section Summary - Marketing

We are maximizing revenues while lowering marketing investments per booking

Brand	SEO & PR	Paid Search	CRM & App
home to go	Bloomberg Skift
Handelsblatt
Google	Google Ads
Yandex
Bing ads	This world's
largest selection
of vacation
rentals.
increase brand awareness and strengthen image	increase share of organic traffic and strengthen thought-leadership	capture more demand with increasing efficiencies	drive repurchase and reduce marketing spend per booking

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MARKETING - BRAND

Rebranding HomeToGo – what’s behind it?

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a home to go relax

23
a home to go up

a home to go refresh

a home to go home

twilight

twilight purple

MARKETING - BRAND

Our rebranding has received broad positive feedback

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MARKETING - BRAND

We launched a 360° brand campaign including TV and out-of-home coverage over the summer to create a big buzz leveraging our rebranding

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MARKETING - CONSUMER TRUST

Consumers trust us…

“They provided a service which I was unable to do but elsewhere on the Internet.”

“I looked at Vrbo, Airbnb, booking.com, TripAdvisor etc. I got the best deal in the keys! I saved 70%. Absolutely unheard of! I’m excited to spend my savings locally. So glad I found this site. I will forever find my stock in my home.”

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(1) Net Promoter Score measured by Zenloop

(2) As of 1st June 2021, for hometogo.de

(3) As of 1st June 2021

MARKETING - SUCCESS FACTORS

...which leads to increasing demand while decreasing costs...

Success factors

Excellent team with very strong digital Marketing experience
Extensive automation of all Marketing activities
Consequent ROI based steering of all Marketing channels

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(1) Data includes all Visits for HomeToGo excl. Agriturismo and Escapada Rural

(2) Cost per Visit based on Ad spend excl. TV marketing spend

MARKETING - BRAND & ORGANIC

...which is reflected in our success in scaling Brand & Organic traffic sources...

Serving travelers in 23 countries with global supply

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(1) Visits for HomeToGo, inter-company included in Brand & Organic

MARKETING - CONSUMER TRUST

...and leads to increasing customer lifetime values

Users who first booked offsite(1)

Consumer lifetime value (CLV) per user(3) by cohort

2017 cohort (Q1-Q4)
2018 cohort (Q1-Q4)
2019 cohort (Q1-Q4)
2020 cohort (Q1)

Users who first booked onsite(2)

Consumer lifetime value (CLV) per user(3) by cohort

2017 cohort (Q1-Q4)
2018 cohort (Q1-Q4)
2019 cohort (Q1-Q4)
2020 cohort (Q1)

Actual CLV even higher since part of it cannot be tracked due to some offsite transactions (e.g. CPC), cookie loss, other people of a group booking etc.

Months after first Visit

0	6	12	18	24	30	36

Months after first Visit

0	6	12	18	24	30	36

(1) Cohorts are defined as the set of users with first Visit in given quarter of the cohort with at least one lifetime booking and where the first lifetime booking was done offsite, data excluding Escapada Rural and Feries
(2) Cohorts are defined as the set of users with first Visit in given quarter of the cohort with at least one lifetime booking and where the first lifetime booking was done onsite, data excluding Escapada Rural and Feries
(3) CLV defines all kind of revenues (before cancellations) of users in the cohort since the first Visit on a per user level; sessions on multiple devices are stitched as soon as a known user is identified, e.g. via login or email click

MARKETING - SEO & PR

Success in building a strong SEO profile has been one of the major drivers behind our increase of Brand & Organic...

SEO visibility score
By Sistrix as of October 2021

Number of page #1 keyword rankings
By Sistrix as of October 2021

Visibility
Visits(1)

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(1) Visits for HomeToGo, inter-company traffic included in Brand & Organic

MARKETING - SEO & PR

...driven by our unique and awarded in-house approach resulting in strong PR coverage and media relationships

150,000+ Content Sites

Unique content marketing approach

16,000+ Publications

In web, print, TV & radio leading to 7,500+ links

13 Awards & Nominations

For innovation, performance and excellence

Awarded Best In-House SEO Team of The Year two years in a row!

The Drum Awards Search

Winner 2018 + Finalist 2021 "Team of the Year"

Finalist 2021 "Best Travel + Tourism Campaign"

Fidelator 2020 "Best Use of Data"

EURDPEAN SEARCH AWARDS

Winner 2019/ Finalist 2020 "Best In-house Team of the Year"

MARKETING - SEO & PR OUTLOOK

We continue to invest in SEO content and performance improvements while strengthening our brand awareness via PR storytelling

We further identify, unlock and optimize organic inventory...
...to better leverage long-tail demand potential
Launch additional landing page segments for top-of-funnel users
Improve destination and landing page coverage
Tap into additional non-search traffic opportunities
We scale PR and earned media coverage in consumer and corporate media...
...to further position HomeToGo as a travel industry thought leader
Executive profiling and strong news pipeline of growth initiatives
Data-led, inspirational link-building consumer campaigns
B2B brand building campaigns tied to technology solutions
We further invest into our data, testing and automation capabilities...
...to optimize landing experiences at scale and capitalize on largest opportunities
Solidify competitive intelligence and Google search data insights
Scale SEO optimization by introducing actionable dashboards
Introduce qualitative and quantitative KPIs for asset production

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MARKETING - PERFORMANCE MARKETING

Our highly efficient performance marketing at scale capturing maximum demand while focusing on ROI

Key facts

Paid search(1) efficiently capturing high intent demand
Extensive automation of SEM/SEA campaigns
Leveraging one automation platform for different channels

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(1) Paid Search includes SEM, SEA, Display, and Paid Social

(2) Data includes all Visits for HomeToDogroup excl. Agriturismo and Escapada Rural

(3) Cost per Visit based on Ad spend excl. TV marketing spend

MARKETING - PERFORMANCE MARKETING

The backbone for efficiently scaling our marketing efforts across markets and multiple brands is our tailor-made campaign builder

Our campaign builder allows to setup and manage a very large set of campaigns
We target and grab search demand by using millions of keyword combinations and link it to >100k relevant landing pages
We are extending the usage for other paid marketing channels beyond Paid Search

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MARKETING - PERFORMANCE MARKETING OUTLOOK

Our focus in performance marketing is on both advancing successful strategy for high intent users as well as scaling acquisition of lower intent users

We further improve our ROI based bidding and steering...
...to better monetize demand at target efficiency
Test various success metrics for smart bidding
Improve user stitching across touchpoints
Optimize and validate revenue attribution
We keep improving our campaign automation capabilities ...
...to allow for efficient execution and testing at scale
Further unify campaign structure
Add new features (e.g. image extension)
Improve steering and monitoring
We invest into scaling the acquisition of low intent users...
...to grow users for our world class CRM program
Test SEM lead acquisition for low intent searches
Improve ad quality (creatives and feed testing)
Adjust and test landing pages and experience

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MARKETING - CRM & APP

Building an engaging CRM program as well as scaling our App platform have been major drivers behind our success in scaling our business from returning visitors

CRM

Number of people signing up for HomeToGo is accelerating

App

Growing number of app users start contributing to overall revenue growth

> 2.5m > 100%
App Installs(2) CAGR of App Revenues(3)

Booking Revenue from Returning Visitors(1)

(1) Data excl. Agriturismo and Escapada Rural

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(1) User accounts excluding Agriturismo and Escapada Rural
(2) Cumulative App Installs (neglecting uninstalls and reinstalls) since 2017 until end of Q3/2021 tracked via Adjust for our brands HomeToGo, Casamundo, Casevacanza and Wimdu
(3) App Revenue defined as all BookingRevenues placed within the app, LTM revenues July 2018 to July 2021

MARKETING - INSPIRATIONAL CONTENT

Our users are asking for more inspiration

Especially our App users are higher in the purchase funnel

→ They take significantly longer to book than web users but are to an even higher factor more engaged in terms of sessions
→ More than half of the users downloaded the app to get help with ideas for a trip

We are continuously building and improving recommendation algorithms for inspiring content

→ Build inspirational content for different types of holidays as well as destination content
→ Leverage recommendation and personalization to show the most relevant content for each user

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Skiing in Bavaria

SIMILY-PRIENDLY ACTIVITIES

Germany has several affordable, world-class ski resorts that make it an ideal skiing holiday destination for families and groups. Whether you long for adrenaline-pumping Olympic-level skiing or just want to wander gently through the snow, German ski resorts offer excellent slopes and a great town life.

Destinations

MARKETING - INSPIRATIONAL CONTENT

Examples for inspirational content: prioritize different types of content to attract and engage higher funnel audiences

Automatically created selections of offers

Curated destination content in travel blog style

Promotional offers with attractive pricing

Increase user engagement and push more users down the funnel

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MARKETING - CRM, APP & CONTENT OUTLOOK

Major goal of our CRM & App roadmap: Drive repurchase to increase loyalty & decrease cost per booking by improving recommendations and push notifications

We focus on increasing repurchase...
...to increase loyalty & reduce marketing spend per booking
Launch optimized reactivation campaign
Create and optimize post booking journey
Acquire user with high long-term value
We launch new and optimize existing push notifications...
...to increase interactive communications
Launch in app-messaging campaigns
Launch web push campaigns
Build interactive user journeys based on pushes
We improve scope and quality of recommendations...
...to increase engagement and conversion
Optimize offer recommendations to increase conversion
Build recommendations for inspirational content
Target users with a mix of offers and inspirational content

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MARKETING - CRM, APP & CONTENT EXAMPLES

Inspiring user with content to engage with our offers

> 4m push notifications per month

> 25m emails sent per month

Marketing Section
Q&A

Partner & Supply Overview

HOW WE FIX THE MARKET – SUPPLY SIDE

Our conversion-optimized demand makes our expanding supplier base more successful and stickier, fueling the flywheel even further

(1) Relating to the total number of aggregated alternative accommodation Offers

Section Summary – Partner and Supply

We increase, diversify and strongly monetize our portfolio of suppliers

Business Development	Onsite	Distribution	Technology Solutions
experienced and well-connected team in Europe and the U.S.	superior solution for our partners and us	attractive channel to distribute	SaaS solutions for partners and connections for homeowners

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PARTNER & SUPPLY

We have the most comprehensive supply from more than 31k Partners globally

of Partners with HomeToGo Group

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(1) Relating to the total number of aggregated alternative accommodation Offers

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14m+

Total

accommodation

Offers globally

As of June 2021(1)

MARKET OVERVIEW

How the market is organized

HomeToGo provides the best solution for every supplier type

Online Travel Agencies (OTA)

Providing higher quality traffic for the OTAs than traditional sources, thereby converting bookings more effectively
Incentives are aligned as most of OTAs only pay a commission for confirmed bookings (win - win)
Provides additional supply and data for OTAs as HomeToGo offers SaaS tools for supply partners to list on multiple OTA sites with better synced and up-to-date data

Property Managers

Access to domestic and international travelers beyond own marketing and retention activities
Benefit from features and infrastructure such as payment, image beautification or customer service teams
Further diversification of distribution decreases risk and dependability

Homeowners

Create one listing that automatically becomes live on multiple rental platforms saving time and increasing the chance of filling vacancies
Option for instant booking that will update availabilities across the different rental platforms
Data and Market insights like dynamic pricing in the future

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PARTNER & SUPPLY - SUPPLY UNIQUENESS

Well distributed sources of vacation rentals lead to low uniqueness at large partners

Share of unique inventory of our three largest Partners$^{(1)}$

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(1) This view of unique inventory considers the inventory of our largest three aggregators as coming from a single grouped entity and looks weighted by impressions at the uniqueness of their grouped inventory.

PARTNER & SUPPLY - CONFERENCE & FAIR IMPRESSIONS

An experienced and well-connected team to acquire new partnerships in Europe and the U.S.

PARTNER & SUPPLY - OPTIMIZING CONVERSION FOR SUPPLY

We can make a difference for 90+% of our Partners
A case study

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Based on pre-cancellation data. Reference date is the booking month. Exemplary case to show potential uplift possible due to integration change for a Partner with thousands of properties

PARTNER & SUPPLY - ONSITE TECHNOLOGY AS CATALYST FOR SUPPLY SIDE

Rapidly increasing Booking Revenues from bookings onsite are a catalyst for the supply side of our marketplace as suppliers strongly benefit from higher conversion rates

Share of Booking Revenues generated onsite(1)

DACH Region

Europe onsite Booking Revenues(3)

H1/21

56%

Global onsite Booking Revenues(3)

H1/21

39%

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(1) HomeToGo Booking Revenues for Region DACH

(2) H1.2021 DACH Booking Revenues generated onsite divided by total Booking Revenues (incl. all subsidiaries, incl SaaS and subscriptions)

(3) HomeToGo Group Booking Revenues generated onsite divided by total Booking Revenues (incl. all Subsidiaries, incl SaaS and subscriptions)

PARTNER & SUPPLY - ONSITE TECHNOLOGY AS CATALYST FOR SUPPLY SIDE

Onsite is outgrowing in first half-year 2021 the full year 2020 in DACH and other markets confirm the strong growth

Booking Revenues generated onsite(1)

Rest of Europe

North America Region

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(1) Non-FRS operating metric to measure performance, which we define as the net Euro value generated by transactions on our platform in a period (CPA, CPC, CPL, etc.) before cancellations. Booking Revenue does not correspond to, and should not be considered as alternative or substitute for, revenue recognized in accordance with IFRS

PARTNER & SUPPLY - UNIT ECONOMICS

What supply Partners earn in the market and what we earn per booking

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(1) Broader industry commission pool estimated

(2) Online Travel Agencies based on filings of public listed online travel companies

(3) HomeToGo commission on actual Take Rate based on Booking Revenue, Take Rate is defined as Booking Revenue (excl. Hotels) divided by Gross Booking Value excluding Feries, Escapada Rural & Smoobu

PARTNER & SUPPLY - UNIT ECONOMICS

We grow the partner base and the Take Rate towards average OTA levels

Avg. Take Rate per year %

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PARTNER & SUPPLY - NEW PARTNERS ADDED

Quality long-tail inventory added

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Partner & Supply Section Q&A

Product & Technology Overview

Consumer Product

CONSUMER PRODUCT & TECHNOLOGY – BRINGING DEMAND AND SUPPLY TOGETHER

Data informed insights driving innovative consumer products with technology at the core

Section Summary – Consumer Product & Technology

Building the most engaging and personalized user experience combining data and insights both from supply and demand

User-centric	Adaptability	Machine learning

design, technology and data to optimize user-friendly product	highly flexible core technology with fast response to market demand	machine learning and infrastructure to make users and partners successful

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PRODUCT & TECHNOLOGY - CONSUMER PRODUCT

Our superior consumer experience offers choice, transparency, highly relevant content and trust & safety when booking

Broad choice
combined with smart tools like flexible search

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PRODUCT & TECHNOLOGY - CONSUMER PRODUCT

Consistently adapt our consumer experience based on changing needs driven by the pandemic

The pandemic has resulted in higher uncertainty in the travel planning process requiring strong emphasis on giving users all the information and flexibility they need to book with confidence

Offers can be filtered for free and flexible cancellation policies, giving consumers control and confidence to book

Full transparency on cancellation terms and travel related updates and trip information

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PRODUCT & TECHNOLOGY - CONSUMER PRODUCT

Increase booking opportunities for our users by leveraging all our supply by not leaving a search unanswered

Pent up travel demand increased pressure on limited supply especially in popular travel destinations
Focus on smartly leveraging all our inventory

More choice by searching with flexible travel dates

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PRODUCT & TECHNOLOGY - CONSUMER PRODUCT

Enabling staycation and workation use-cases by identifying new travel patterns across the globe

Playing to our strength: focus on new travel use cases like remote work and staycation. Vacation Rentals are the perfect accommodation option, providing required amenities, space and more flexibility

Radius Search enables consumers to explore new travel destinations nearby (search by distance / time)

Workation: find and book accommodations that provide the comfort of your own home and great deals

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PRODUCT & TECHNOLOGY - CONSUMER PRODUCT

Build trust with our onsite product enabling consumers to pay directly using trusted payment methods

Focus on best in-class booking experience including our own payment solution and post-booking flow to increase touchpoints with our users, increasing retention rates and Customer Lifetime Value

Easy and secure checkout process...

...with localized payment methods...

Adyen drop-in component hosted on HomeToGo

Booking details at your fingertips with our post-booking flow

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PRODUCT & TECHNOLOGY - CORE TECHNOLOGY

We leverage deep inventory knowledge to optimize inventory both for partners and customers

Proprietary AI-based images enhancement

Image recognition
Deduplication
Image enhancement
Image selection

IMAGE RECOGNITION

DEDUPLICATION

IMAGE ENHANCEMENT

Analyze, correct and enrich supplied data

Natural language processing (NLP) based content checks
Auto-add meta-data like nearby Points of Interest, e.g. Airports
Demand forecasting & trend prediction for yield management

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PRODUCT & TECHNOLOGY - CORE TECHNOLOGY

Building foundation of our recommendation system as a platform to enable various use-cases on personalization

Content-based similar offers detection using neural networks approach

Unlocks additional use-cases going forward both on demand and supply side

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PRODUCT & TECHNOLOGY - CORE TECHNOLOGY

Scale our core search pipeline to bring flexibility into the overall architecture driving advanced ML use-cases

Data models and quality

Focus on quality and consistency of data at different stages of the pipeline

New modelling approaches

Research on new features and modelling ways to solve relevancy

ML explainability

Keep reproducibility in the workflow and focus on driving business metrics

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PRODUCT & TECHNOLOGY - CORE TECHNOLOGY

Overall architecture that is scalable, flexible and modular to enable faster iterations on product

WIMDU tripping

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casamundo
airtisch mein smauo

CaseVacanza.it

External White-label partners

Design system

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PRODUCT & TECHNOLOGY - CORE TECHNOLOGY

Secure, resilient and dynamically scaling cloud based infrastructure as a backbone for our applications

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a b | e a u React S f
snowflake .NET
RabbitMQ

SPACE

+EROSPIKE

PRODUCT & TECHNOLOGY - CORE TECHNOLOGY

Engineering culture complementing product to iterate faster and focus on creating user value

Average Daily Source Code Deployments to production excluding offline systems

Febrile Uptime July-September 2021

99.99%

A/B Tests running at once on production

>100

Fast Delivery

Trunk based development

Continuous Integration

1-click deployment & rollback

Feature toggles

Canary Releases

Mature engineering team

End-to-End Ownership

You build it, you run it

No handoffs, no sign-offs

Automated tests

Advanced Monitoring

Focus on Results

Advanced Experimentation Framework

Automated Reporting

Impact focused team goals

Real Time Analytics

Self-service analytics tools

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Product & Technology Overview
SaaS

PRODUCT & TECHNOLOGY - SAAS

Adding modular building blocks on the way to the operating system for alternative accommodation

€1.3bn
Gross Booking Value 2020
>44m
Monthly Visits Jun-Aug 2021

Demand

Technology platform

14m+
Offers June 2021
31k+
Partners June 2021

Supply

Modular SaaS solutions for Partners
supporting everyone in the alt. accommodation ecosystem to be more successful

PRODUCT & TECHNOLOGY - SAAS SOLUTIONS FOR HOMEOWNERS

A shopify-like convenient all-in-one SaaS solution to connect homeowners more easily to our Partners – enabling the whole supply side to be more successful

Overview via central cockpit

Key functionalities

Calendar
Bookings
Messages
Contacts
Statistics

Homeowners can centrally manage their vacation rental and its guests

Capterra

★★★★★ 4.6/5

Highly rated by users (1)

smoobu

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As of 1st June 2021

PRODUCT & TECHNOLOGY - SAAS SOLUTIONS FOR HOMEOWNERS

Homeowners can distribute via various platforms or receive direct bookings via their website – all synchronised

Synchronise data like prices & availabilities across multiple platforms

Build own mobile-first websites and receive direct bookings at no cost

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As of 1st June 2021

PRODUCT & TECHNOLOGY - SAAS SOLUTIONS FOR HOMEOWNERS

Guests and Hosts benefit from an array of tools and features that enhance the overall experience

Guest journey

Centrally communicate with the guest no matter where they booked

Friction- and contactless online check-in

Broadly equipped digital guest directory

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PRODUCT & TECHNOLOGY - SAAS SOLUTIONS FOR HOMEOWNERS

Leveraging external services via open API as well as the direct connection to HomeToGo’s data intelligence & tools

Marketplace for additional industry solutions

Possibility to leverage HomeToGo’s data and product solutions

Analyze, correct and enrich supplied data

Natural language processing (NLP) based content checks
Auto-add meta-data like nearby Points of Interest, e.g. Reports
Demand forecasting & trend prediction for paid management

Proprietary AI-based images enhancement

Image recognition
Deduplication
Image enhancement
Image selection

Build trust with our onsite product enabling consumers to pay directly using trusted payment methods

Focus on best in-class looking experience including our own payment solution and post-booking flow to increase touchpoints with our users, increasing retention rates and Customer Lifetime Value

Area and Secure Chemical Process...

with Unrelated Payment Methods...

Action drop in component human on RTD

Training Details at your Regardle with our post-booking flow

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PRODUCT & TECHNOLOGY - SAAS SOLUTIONS FOR ETOURISM MARKETING

Acquisition of 19% stake in eTourism marketing specialist SECRA

Ferienunterkünfte erfolgreich online vermarkten
Unsere Module & Produkte für Touristiker. Vermittlungsagenturen & Gastgeber

Sie möchten einfach, stetlckend und schnell bei der Professionalisierung im Bereich Ockeworknet von Ferienunterkünften unterstützt werden? Wir bieten Ihnen praxisnahe Buchungssoftware und effizientes Channelmanagement, interaktive Videobalgen und integriertechnische Consulting-Landungen an. Plus: Urheber: Booster: Social Media und Google-Marketing.

Mit unserem 37-köpfigen Team aus Erbaulichen, Designern, Textern, Marketing- und Kommunikations-Spezialisten unterstützen wir Sie professionell, auch in redaktionellen und gestalten unser Fragen, z.B. bei Broschüren, Geschäftsausbildung, Logos. Wir freuen uns auf Ihren Anruf.

Ostsee-Ferienwohnungen.de

FeWo-Channelmanager

FeWo-AGENT

OptimalePräsentation

Leader in vacation rental management support since its founding in 1999, offering specialized software solutions for owners, agencies and destinations

Based in the Bay of Lübeck, Germany with a team of 37 developers, designers, copywriters, and marketing/communication specialists

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Product & Technology Section
Q&A

Financial Overview

Section Summary - Finance

Resilient model with attractive financial profile and long runways for future growth

Financial Model	Historic Performance	Impact of de-SPAC	Guidance
		LAKESTAR
SPAC I
key model drivers	resilient growth and improving profitability	strong balance sheet as basis for profitable growth	guidance confirmed

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Financial highlights

Highly resilient business during Covid-19, outperforming travel peers with record Gross Booking Values (GBV) and Booking Revenue(1)
Record onsite Booking Revenues in H1 (+136% vs. 2019 and +116% vs. 2020)
Long-term growth trend of Take Rate driven by improved economics with all partners and higher share of onsite
Improving profitability year after year with 2021 impacted by conscious investments into future growth
Strong balance sheet

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(1) Non-IFRS operating metric to measure performance, which we define as the net Euro value generated by transactions on our platform in a period (CPA, CPC, CPL, etc.) before cancellations. Booking Revenue does not correspond to, and should not be considered as alternative or substitute for, revenue recognized in accordance with IFRS

FINANCIAL MODEL OVERVIEW

Revenue buildup - CPA

Step 1: Gross Booking Volume

Step 2: Booking Revenue $^{(1)}$ CPA =

Driver/Comment

Driver: # of bookings & basket size
- # of bookings y/y growth
- Shift to "workation" might structurally increase basket size, accelerating growth beyond conservative inflation assumption

Comment:
- GBV CPA accounts for approx 75% of total GBV with the remainder being CPC & Other
- LT target for CPA GBV is >85%

Driver: Take rate
- Improving mix towards onsite
- Ability to increase commercial terms as a high ROI traffic provider
- Close the take rate gap to major OTAs

Comment:
- Onsite share of 43% in H1'21 (% of CPA), with LT target of 80%

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FINANCIAL MODEL OVERVIEW

Revenue buildup - consolidated

Driver/Comment

Comment:

CPA Booking Revenue account for approx 80% of total Booking Revenue
CPC & Other accounts for approx 20% of CPA Booking Revenues (10% of Group) with a long-term target of < 10% (5% of Group)
Intercompany (IC) c.3% of CPA revenues
Subscription & Services account for approx. 10% of Group IFRS revenues with mid-term revenues expected to account for c.20% of Group IFRS revenues

Other: Cancellation rate

Covid has led to a structural shift in cancellation policies making them even more favourable for clients. We expect a gradual normalization of cancellations going forward, albeit at a higher level than pre-Covid

Comment:

Assuming normalized seasonality and a growing business, the multiplier should be in a range of 90-93%
CPC and Subscription Booking Revenue recognition matches IFRS revenue recognition, i.e. neither multiplier nor cancellation rate needed

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Non-IFRS operating metric to measure performance, which we define as the net Euro value generated by transactions on our platform in a period (CPA, CPC, CPL, etc.) before cancellations. Booking Revenue does not correspond to, and should not be considered as alternative or substitute for, revenue recognized in accordance with IFRS

FINANCIAL MODEL OVERVIEW

Cost buildup – consolidated

		Main items	Hist. Range^{(1)(2)}		Break-even Range^{(1)(2)}	Long term target Range^{(1)(2)}	Comments
Total operating costs^{(1)}	Cost of sales	Hosting costs	-3.8%	-5.8%	-4.2%	(5% - 10%)	(5% - 10%)
		Payment costs	2018	2019	2020		• Variable cost, driven by website traffic and other software solutions
• Payment cost is a function of Onsite GBV volume facilitated via own payment solution
	Product development & Operations	Developer costs	-14.9%	-17.3%	-18.4%	(10% - 15%)	(5% - 10%)
		Licenses & Software	2018	2019	2020		• Product and tech development, to sustain/increase competitive advantage
• Costs for new developments are capitalized in accordance with IFRS allowance
	Sales & Marketing	Personnel	-123.4%	-96.9%	-72.3%	(55% - 60%)	(35% - 45%)
		Performance Marketing	2018	2019	2020		• Marketing spend expected to normalize following transitory high spend phase (catch-up summer)
• Increase in marketing efficiency primarily driven by increase in brand & organic traffic
	General & Administrative	Personnel	-6.6%	-9.7%	-14.7%	(10% - 15%)	(5% - 10%)
		Licenses					• Operating leverage should lead to fixed cost depression over time
		Third party services					• Steep cost increase since 2018 related to upfront investments for growth as well as adverse COVID effects on revenue
		Consulting	2018	2019	2020

(1) Excludes stock-based compensation
(2) As percent of Revenue

GROSS BOOKING VALUE

Record Gross Booking Value despite travel restrictions

Record GBV both in 2020 and in H1/21 despite travel restrictions

Yearly Performance

€ million

y/y change in GBV

H1/21 vs. H1/19: +24%

H1/21 vs. H1/18: +65%

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GROSS BOOKING VALUE

Continuous growth although Covid impacted seasonality

High resilience of business as consumers will travel whenever they can

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GROSS BOOKING VALUE

Importance of North American market is growing

DACH about 50% of Europe

Geographical mix⁽¹⁾

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(1) Size of bubble represents growth compared to 2018 respectively H12020

(2) Growth rates are based on absolute GBV

OF BOOKINGS

Strong growth in onsite bookings

Onsite bookings up +88% y/y in H1/21

of bookings in thousands

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OF BOOKINGS

Growth in onsite bookings accelerates

Onsite booking share over 60% of bookings (+182% y/y in Q2/21)

of bookings in thousands

y/y change in onsite

Q2/21 vs. Q2/20: +182%

Q2/21 vs. Q2/19: +271%

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BASKET SIZE

Stable growth in basket size jumped in 2021

CPA basket size⁽¹⁾ increased 21% y/y in Q2/21

Basket size

in €

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CPA basket size defined as CPA Gross Booking Value per booking, before cancellations

TAKE RATE

Continuous growth trend of Take Rate$^{(1)}$ despite fluctuations

Strong Take Rate increase in 2021 due to onsite bookings

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(1) Take Rate is defined as Booking Revenues divided by Gross Booking Value (excl. Hotels, Feries, Escapada Rural & Smooth)

BOOKING REVENUE

Booking Revenue⁽¹⁾ driven by increasing share of onsite transactions

Booking Revenue⁽¹⁾ – Annual Performance

€ million

2018

CPA-onsite

CPC + CPL

Subscriptions & Services

y/y change in onsite

H1/21 vs. H1/20: +116%

H1/21 vs. H1/19: +136%

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(1) Non-PRS operating metric to measure performance, which we define as the net Euro value generated by transactions on our platform in a period (CPA, CPC, CPL, etc.) before cancellations. Booking Revenue does not correspond to, and should not be considered as alternative or substitute for, revenue recognized in accordance with IFRS

BOOKING REVENUE

Jump in Q2/2021 Booking Revenue(1) driven by investments into onsite

Booking Revenue(1) – Quarterly Performance

€ million

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BOOKING REVENUE

North America market share increasing

Geographical mix of Booking Revenue(1) (2)

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CANCELLATION RATE

Overall cancellation rate stabilizes as industry cancellation policies adapt to the changing travel patterns

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(1) Historical cancellation adjusted for current partner contracts

BOOKING DESTINATION

Share of International bookings back to pre-Covid levels

Return to normal booking behavior in Q2 2021

Share of Booking Revenue(1) per destination

All markets

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BOOKING REVENUE TO REVENUE BRIDGE

Different seasonality in booking generation vs. realization

While 2019 represents a typical season of high Booking Revenue $^{(1)}$ at the beginning of the year and high Revenues in summer (main travel season), 2021 showed a significant increase in last-minute bookings

Booking Revenue $^{(1)}$ and Revenue

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BOOKING REVENUE TO REVENUE BRIDGE

Reconciliation of Booking Revenue(1) to Revenue

Reconciliation of Booking Revenue(1)
€ million

	For the fiscal year ended December 31			For the six months ended June 30
	2018	2019	2020	2020	2021
	(unaudited) (in € million)			(unaudited) (in € million)
Booking Revenue(1)	60	80	82	45	72
Cancellations(2)	(4)	(7)	(19)	(10)	(16)
Bookings with check-in in different reporting period(3)	(5)	(3)	3	(12)	(26)
Revenue	51(4)	70(4)	66(4)	23	30

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(2) For conversions with realisation in future, cancellations are estimated based on historical and live data insights

(3) Sum of conversions with realisation period after conversion period (-) and conversions to be realised from previous conversion periods (+)

(4) Audited

FINANCIAL MODEL OVERVIEW

Conversion of annual Booking Revenue(1) to Revenue

Percent of Booking Revenue(1) recognized as Revenue(2)

CPA Booking revenues are recognized as Revenues only after check-in (i.e. following service provision)
CPC and Subscription Booking Revenue(1) recognition matches Revenue recognition
On a full year basis, CPA Revenues equal approx. 90-93% of CPA Booking Revenues after cancellations assuming normalized seasonality and a growing revenue
The 90-93% multiplier is an annual number and should not be applied on a quarterly basis as this can result in distorted seasonality

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(2) Based on 2019 as most recent representative year for normal booking behavior

REVENUE

Return to Revenue growth trend in 2021

Revenue(1) – Annual Performance

€ million

CPA-onsite

CPA-offsite

CPC + CPL

Subscriptions & Services

y/y change in Revenue

H1/21 vs. H1/19: +5%

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(1) CPA Revenue recognized on check-in date; due to rounding of numbers, charts do not always sum up to total

REVENUE

H2 Revenue in general higher than H1 Revenue

Revenue(1) – Quarterly Performance

€ million

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(1) CPA Revenue recognized on check-in date; due to rounding of numbers, charts do not always sum up to total

REVENUE

High share of North America in H12021 due to lack of travel restrictions in USA

Geographical mix of Revenue(1)(2)

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(1) CPA revenues recognized on check-in date; due to rounding of numbers, charts do not always sum up to total

(2) Size of bubble represents growth compared to 2018 respectively H12020

(3) Growth rates are based on absolute Revenue

OVERHEAD OVERVIEW

Operating costs buildup – consolidated

		Main items	Hist. Range^{(1)(2)}		Break-even Range^{(1)(2)}	Long term target Range^{(1)(2)}	Comments
Total operating costs^{(1)}	Cost of sales	Hosting costs	-3.8%	-5.8%	-4.2%	(5% - 10%)	(5% - 10%)
		Payment costs	2018	2019	2020		• Variable cost, driven by website traffic and other software solutions
• Payment cost is a function of Onsite GBV volume facilitated via own payment solution
	Product development & Operations	Developer costs	-14.9%	-17.3%	-18.4%	(10% - 15%)	(5% - 10%)
		Licenses & Software	2018	2019	2020		• Product and tech development, to sustain/increase competitive advantage
• Costs for new developments are capitalized in accordance with IFRS allowance
	Sales & Marketing	Personnel	-123.4%	-96.9%	-72.3%	(55% - 60%)	(35% - 45%)
		Performance Marketing	2018	2019	2020		• Marketing spend expected to normalize following transitory high spend phase (catch-up summer)
• Increase in marketing efficiency primarily driven by increase in brand & organic traffic
	General & Administrative	Personnel	-6.6%	-9.7%	-14.7%	(10% - 15%)	(5% - 10%)
		Licenses					• Operating leverage should lead to fixed cost degression over time
		Third party services
		Consulting	2018	2019	2020		• Steep cost increase since 2018 related to upfront investments for growth as well as adverse COVID effects on revenue

(1) Excludes stock-based compensation
(2) As percent of Revenue

G&A OUTLOOK

General and Administrative

Historical HomeToGo IFRS expenses(1)
€ thousand

	H1/2020	H1/2021
General and Administrative	23,055	30,032
Personnel-related expenses	2,041	2,205
Depreciation and amortization	115	201
Consulting expenses	159	2,602
License expenses	105	161
Expenses for third-party-services	573	733
Share-based compensation	1,982	7,584
Other	578	1,735

thereof one-off items
- 2,884

Outlook

One-off items in H1/21 result mainly from expenses that incurred related to the SPAC IPO
Additional recurring G&A expenses are expected as a result of operating as a public company
Overall, we expect our G&A expenses will vary from period to period as a percentage of revenue for the foreseeable future
We expect it will decline as a percentage of revenue to a long-term target of 5%

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(1) Unaudited

SHARE-BASED COMPENSATION

Share-based compensation

Not included in adjusted EBITDA

Impact of VSOP on P&L(1)
€ million

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(1) Unaudited

EBITDA

Higher investments into onsite already paid off

Majority of higher Booking Revenue$^{(1)}$ to be recognized in H2 (2020: H1 Adj EBITDA$^{(2)}$ € (12.4) million, FY € (2.5) million)

EBITDA – Yearly Performance
€ million

EBITDA – Half-year Performance
€ million

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(2) Adjusted for expenses for share-based payments

(3) Incl. Brand Marketing

(4) IFRS conversion, 2018-2020 IFRS audit, prospectus etc.

EBITDA

Q3 with highest profitability

Rebound in third quarter due to seasonality patterns of Revenue recognition

Adjusted EBITDA⁽¹⁾⁽²⁾
€ million

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(1) Adjusted for expenses for share-based compensation

(2) Unaudited

WORKING CAPITAL

Seasonality of working capital

Marketing spend during first half of the year while cash inflows from Revenue during second half of the year

Receivables(1)
€ million

Accounts Payable(3)
€ million

In the current business model, our operating cash flow varies seasonally with a slight delay in Revenue and is significantly affected by the timing of our performance marketing spend
Since Q2/20 our partners pay CPA commissions mainly after check-in or check-out, thus, our Revenues and receivables are highest Q3 while operating cash flow is highest in Q4
Until Q1/20 our partners were paying CPA commission mainly after booking date

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(1) Trade and other receivables (current)

(2) Future receivables from Booking Revenue (adjusted for estimated cancellations) which have not been recognized as Revenue due to check-in in the future

(3) Trade and other payables (current)

WORKING CAPITAL

Illustrative working capital with payment module

Significant positive impact on working capital by bringing forward payment date for CPA commissions for onsite bookings

Receivables(1)

€ million

Accounts Payable(3)

€ million

With payment module our Booking Receivables(2) will turn into Upfront Customer Payments
Payment module reduces the time lag between our performance marketing spend and our Revenue

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(1) Trade and other receivables (current)

(2) Equal to the future receivables from Booking Revenues (adjusted for estimated cancellations) which have not been recognized as revenue due to check-in the future

(3) Trade and other payables (current)

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BUSINESS COMBINATION IMPACT

Impact of Business Combination on selected financial information

Principal drivers of the transaction adjustments on the Statement of Financial Position(1)

In € millions	As of June 30, 2021			As of June 30, 2021
	HomeToGo (Historical)	Transaction Adjustments	Notes	Post Transaction Adjustments
Assets
Total non-current assets	81	-		81
Total current assets	79	181	(a) (b)
(c) (d)	260
Total Assets	160	181		341
Liabilities
Non-current liabilities	154	(125)	(e)	29
Current liabilities	35	2	(a)	37
Total Liabilities	189	(123)		66
Net Assets (Shareholder’s equity)	(29)	304		275

(a) Net asset proceeds from the Business Combination

(b) Proceeds from PIPE Financing

(d) Cash payment claim from the HomeToGo VSOP Amendment

(e) Conversion of the outstanding HomeToGo Convertible Loans

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(1) Amounts are based on the Unaudited Pro Forma Consolidated Financial Information as presented within the company's Prospectus dated September 21, 2021. The amounts are presented for illustrative purposes only and involve estimates and assumptions. The actual financial position and results of operations may differ significantly from the pro forma amounts reflected herein due to a variety of factors. Please refer to Prospectus for further information on the Business Combination and related transactions and the preparation of the Unaudited Pro Forma Consolidated Financial Information.

BUSINESS COMBINATION IMPACT

Impact of Business Combination on selected financial information

Principal drivers of the transaction adjustments on the Statement of Financial Position(1)

In € millions	For the six months ended June 30, 2021			For the six months ended June 30, 2021
	HomeToGo (Historical)	Transaction Adjustments	Notes	Post Transaction Adjustments
Gross profit	28	-		28
Profit (loss) from operations	(48)	(117)	(a) (b)	(165)
Financial result, net	(15)	14	(c)	(1)
Profit (loss) before tax	(63)	(103)		(165)
Income taxes	0	-		0
Net income (loss)	(62)	(103)		(165)

(a) Estimated listing service expense for the excess of the fair value of Public and Class B shares and warrants deemed issued by HomeToGo over the fair value of Lakestar SPAC I identifiable net assets.

(b) Nondeductible transaction costs incurred in connection with the Business Combination by HomeToGo subsequent to June 30, 2021.

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USE OF PROCEEDS

Planned use of proceeds will further accelerate growth and provide adequate liquidity for unexpected market disruptions

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(1) ©42m VSOP's paid in cash at closing (primarily to allow for the payment of taxes, if any, triggered for the VSOP holders in connection with the business combination)

117

BOOKING REVENUE

Booking Revenue(1) continue with strong performance besides the increasing numbers of the Delta-Variant of Covid

Booking Revenue(1)(2)

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(2) HomeToGo Group Booking Revenue by booking date (incl. all subsidiaries incl. SaaS and subscriptions)

GUIDANCE

Guidance unchanged

Guidance remains intact

Long-term growth rate

Revenue growth in 2025 expected to moderate to c.30%

Subscription Revenue growth

Subscription & Service Revenue expected to account for 20%+ by the end of year 3

Breakeven profitability

Targeting to be breakeven within 2 years, long-term EBITDA margin target of 35%+

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SHAREHOLDER STRUCTURE

Well distributed shareholder structure(1) with founders still invested

First Day of Trading:	22 September 2021
Issuer:	HomeToGo SE
Listing Venue:	Frankfurt Stock Exchange
Market Segment:	Regulated Market (General Standard) of Frankfurt Stock Exchange
Public Shares ISIN:	LU2290523658
Public Shares WKN:	A2QM3K
Public Shares Ticker Symbol:	HTG
Total number of shares outstanding as of September 22, 2021:	116,868,948
(112,285,615 Class A Shares and 4,583,333 Class B Shares)
Total number of shares issued as of September 22, 2021:	127,138,982
(122,555,649 Class A Shares and 4,583,333 Class B Shares)
Share Capital as of September 22, 2021:	€ 2,441,068.45
Type of Shares:	Class A Shares (Public Shares) and Class B Shares (Founder Shares)
Public Warrants ISIN:	LU2290524383
Public Warrants WKN:	A3GPQR
Public Warrants Ticker Symbol:	HTGW
Paying Agent:	Banque Internationale à Luxembourg S.A.

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(1) As of October 13, 2021

(2) Ind. ANXA Holding PTE and Lakestar II

121

Financial Section Q&A

122

Final Remarks

123

Fueling the scalable flywheel with network effects by building the tech enabler for the whole alternative accommodation ecosystem

More demand = more data
to optimize product, machine learning, yield management etc.

Demand

Higher retention & CLVs drive profitable demand creation for consumer marketplace

Technology platform

Better leveraged data
drives higher conversion = more qualified demand for supply Partners

Supply

Increased rentability from qualified demand combined with tech solutions drives trust and enhances tech adoption

Subscription & service revenues
add to overall contribution to invest further into demand creation

SaaS solutions

support all types of Partners leveraging the scaled demand marketplace technology and data to be cross sold, e.g. for yield management

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List your property
Wish Lists
My account

SUMMER 2021

Make your vacation legendary

☐ Baltic Sea
✓
Sat., 6/5
✓
Sat., 6/12
✓
Guests
✓
Search

Your past searches

Your recently viewed offers

Similar offers you might be interested in

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Your past searches

(5) Relating to the total number of aggregated alternative accommodation Offers

125
Final Q&A

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Thank You

127

Glossary

128

Glossary

Agriturismo

Website for rural Italian inventory operated by feries

Booking Revenue

Non-IFRS operating metric to measure intra-month performance view defined as net Euro value generated by transactions (CPA, CPC, CPL etc.) before cancellation

Brand & Organic traffic

Visits from direct traffic, branded channels, like visitors who type in keywords in search engines that include a reference to any HomeToGo Group brand, CRM (Customer Relation Management), App, SEO (Search Engine Optimization), free channels and internal traffic (between our businesses within the HomeToGo Group)

Booking Receivables

Future receivables from Booking Revenue (adjusted for estimated cancellations) which have not been recognized as revenues due to check-in in the future

CPA

Cost per action

CPC

Cost per click. Offsite CPC revenues are not affected by any cancellations retrospectively

CPL

Cost per lead

EscapadaRural

ESCAPADA RURAL SERVICIOS PARA PROPIETARIOS SL (Barcelona), an indirect (100%) subsidiary of HomeToGo GmbH

feries

Feries S.r.l (Milan), an indirect (100%) subsidiary of HomeToGo GmbH, operating main websites agriturismo.it and casevacanza.it

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Gross Booking Value (GBV)

Non-IFRS operating metric defined as the gross Euro value of bookings on our platform in a period (including all components of the booking amount except for VAT). GBV is recorded at the time of booking and is not adjusted for cancellations or any other alterations after booking. GBV includes the booking volume as reported by the Partner for CPA transactions. For CPC GBV gets estimated by multiplying the total click value with expected conversion rate. The total click value is the duration of the search multiplied with the price per night of the clicked offer. This total click value we multiply with the average conversion rate of that micro conversion source for CPA Partners we have in the respective month.

Offsite Transaction

Transactions where the end booking happens on a Partner's site (referral types could be CPA, CPC, CPL etc.)

Onsite Transaction

Onsite CPA transaction, where complete user journey (from discovery to booking to payment) happens on HomeToGo domains

Partners

Contracted businesses (such as online travel agencies, tour operators, property managers, other inventory suppliers, software partners) or private persons that distribute, manage or own accommodations which they directly or indirectly list on HomeToGo Group platforms. Contracts with our more professional partners usually do not have a defined contract length, but if they do they typically auto-renew

smoobu

smoobu GmbH (Berlin), an indirect (100%) subsidiary of HomeToGo

Take Rate

Booking revenue divided by Gross Booking Value

AI assistant

HOMETOGO SE — Investor Presentation 2021

9322_ip_2021-10-13_6d6624b3-2dae-437e-a8f3-3b31deb01b8b.pdf

Disclaimer

Forward-Looking Statements

Disclaimer (Cont'd)

Use of Projections

Preliminary Financial Information

Industry and Market Data

No Offer or Solicitation

HomeToGo Analyst Day

Make your vacation legendary

Agenda

making incredible homes

World's #1 Marketplace for alternative accommodation(1), removing friction for Supply & Demand through Technology

Key investment highlights

Q a new zeitgeist

Alternative accommodation – a structural trend only further accelerated by Covid-19

Safety is a new dealbreaker

Boom in (sustainable) domestic travel

"Workation"

"Consumer demand for alternative accommodations", Fogel said, "that doesn't go back."

Alternative accommodation with 100k+ different websites

How the market is organized

HomeToGo is enabling the market with technology by building its operating system

We continue to solve the key pain points of the market

Solving for Consumers

Solving for Suppliers

Fueling the scalable flywheel with network effects by building the tech enabler for the whole alternative accommodation ecosystem

Demand

Technology platform

Supply

SaaS solutions

We are growing non-stop, even throughout Covid-19

Marketing Overview

The HomeToGo flywheel: Removing friction for the demand side creates trust and strong growth, fueling our marketplace

Section Summary - Marketing

Rebranding HomeToGo – what’s behind it?

Our rebranding has received broad positive feedback

Consumers trust us…

...which leads to increasing demand while decreasing costs...

Success factors

...which is reflected in our success in scaling Brand & Organic traffic sources...

...and leads to increasing customer lifetime values

Users who first booked offsite(1)

Users who first booked onsite(2)

Months after first Visit

Months after first Visit

Success in building a strong SEO profile has been one of the major drivers behind our increase of Brand & Organic...

...driven by our unique and awarded in-house approach resulting in strong PR coverage and media relationships

150,000+ Content Sites

16,000+ Publications

13 Awards & Nominations

The Drum Awards Search

Our highly efficient performance marketing at scale capturing maximum demand while focusing on ROI

Key facts

The backbone for efficiently scaling our marketing efforts across markets and multiple brands is our tailor-made campaign builder

Building an engaging CRM program as well as scaling our App platform have been major drivers behind our success in scaling our business from returning visitors

CRM

App

Booking Revenue from Returning Visitors(1)

home to go

Our users are asking for more inspiration

Especially our App users are higher in the purchase funnel

We are continuously building and improving recommendation algorithms for inspiring content

Skiing in Bavaria

Examples for inspirational content: prioritize different types of content to attract and engage higher funnel audiences

Major goal of our CRM & App roadmap: Drive repurchase to increase loyalty & decrease cost per booking by improving recommendations and push notifications

Inspiring user with content to engage with our offers

Partner & Supply Overview

Our conversion-optimized demand makes our expanding supplier base more successful and stickier, fueling the flywheel even further

Section Summary – Partner and Supply

We have the most comprehensive supply from more than 31k Partners globally

of Partners with HomeToGo Group

home to go_

home to go_

14m+

How the market is organized

HomeToGo provides the best solution for every supplier type

Online Travel Agencies (OTA)

HOMETOGO SE Investor Presentation 2021