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HOMETOGO SE — Investor Presentation 2021
Dec 6, 2021
9322_ip_2021-12-05_311f0218-46e4-4226-8989-50512f3b3a5c.pdf
Investor Presentation
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Disclaimer
Forward-Looking Statements
This Presentation contains certain forward-looking statements, including statements regarding HomeToGo's future business and financial performance. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. These forward-looking statements reflect, at the time made, HomeToGo's beliefs, intentions and current targets/aims concerning, among other things, HomeToGo's results of operations, financial condition, liquidity, prospects, growth and strategies. Forward-looking statements include statements regarding: objectives, goals, strategies, outlook and growth prospects; future plans, events or performance and potential for future growth; liquidity, capital resources and capital expenditures; economic outlook and industry trends; developments of HomeToGo's markets; the impact of regulatory initiatives; and the strength of HomeToGo's competitors. Forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. The forward-looking statements in the Presentation are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, management's examination of historical operating trends, data contained in HomeToGo's records and other data available from third parties. Although HomeToGo believes that these assumptions were reasonable when made, these assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors which are difficult or impossible to predict and are beyond its control. Forward-looking statements are not guarantees of future performance and such risks, uncertainties, contingencies and other important factors could cause the actual outcomes and the results of operations, financial condition and liquidity of HomeToGo or the industry to differ materially from those results expressed or implied in the Presentation by such forward-looking statements. No representation or warranty is made that any of these forward-looking statements or forecasts will come to pass or that any forecast result will be achieved. Undue influence should not be given to, and no reliance should be placed on, any forward-looking statement. No statement in the Presentation is intended to be nor may be construed as a profit forecast. It is up to the recipient to make its own assessment of the validity of any forward-looking statements and assumptions. No liability whatsoever is accepted by HomeToGo or any of HomeToGo's Representatives or any other person in respect of the achievement of such forward-looking statements and assumptions.
Use of Non-IFRS Measures
The Presentation includes certain financial measures (including on a forward-looking basis) that have not been prepared in accordance with International Financial Reporting Standards as adopted by the International Accounting Standards Board ("IFRS"). These non-IFRS measures are an addition, and not a substitute for or superior to, measures of financial performance prepared in accordance with IFRS and should not be considered as an alternative to net income, operating income or any other performance measures derived in accordance with IFRS. HomeToGo believes that these non-IFRS measures of financial results (including on a forward-looking basis) provide useful supplemental information to investors about HomeToGo. These projections are for illustrative purposes and should not be relied upon as being necessarily indicative of future results. Metrics that are considered non-IFRS financial measures are presented on a non-IFRS basis without reconciliations of such forward looking non-IFRS measures due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation. They are subject to inherent limitations as they reflect the exercise of judgments by management about which expenses and income are excluded and included in determining these non-IFRS financial measures. In order to compensate for these limitations, management presents non-IFRS financial measures in connection with IFRS results. In addition, other companies may calculate non-IFRS measures differently, or may use other measures to calculate their financial performance, and therefore, HomeToGo's non-IFRS measures may not be directly comparable to similarly titled measures of other companies.
Financial Information
This Presentation contains unaudited financial information for HomeToGo, which may be subject to change.
December 2021
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List your property
Wish Lists
My account
SUMMER 2021
Make your vacation legendary
☐ Baltic Sea
✓
Sat., 6/5
✓
Sat., 6/12
✓
Guests
✓
Search
Your past searches

Your recently viewed offers

Similar offers you might be interested in

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Your past searches
© Relating to the total number of aggregated alternative accommodation Offers
making incredible homes
easily accessible to everyone
HomeToGo Highlights
World's #1 Marketplace for alternative accommodation(1), removing friction for Supply & Demand through Technology

Retelling to the total number of aggregated alternative accommodation Offers
An accomplished team with deep travel sector expertise and a unique culture
Management Board

Senior Management and Company

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Headcount HomeToGo Group incl. dedicated teams of tech service provider NFQ, please refer to the Glossary for more details
Headcount HomeToGo Group incl. dedicated teams of tech service provider NFQ, please refer to the Glossary for more details
Key investment highlights
- Market: Huge, highly fragmented, non-transparent market that is underserved and growing
- Brand & Marketing: Powerful and growing brand complemented by proven marketing playbook
- Supply: Largest and most comprehensive supply of alternative accommodations fueled by direct and modular technology solutions for supply Partners at every stage
- Data Driven Technology: Superior onsite booking experience underpinned by data driven technology platform
- SaaS Solutions: Modular SaaS solutions for Partners, facilitating everyone in the alternative accommodation ecosystem to be more successful
- Robust Financials: Resilient model with attractive financial profile: growth at scale, strong unit economics, and long runways for future growth
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Q3 2021 Financial Results & Earnings

Booking Revenue
€28M Q3/21
€100M+ 9M/21
+49% vs. Q3/19 | +10% vs. Q3/20
+53% vs. 9M/19 | +42% vs. 9M/20
IFRS Revenue
€44M Q3/21
€74M 9M/21
+40% vs. Q3/19 | +27% vs. Q3/20
+23% vs. 9M/19 | +28% vs. 9M/20
Take Rate
9.5% Q3/21
+53% vs. Q3/19 | +46% vs. Q3/20
Adjusted EBITDA
€15M+ Q3/21
+36% vs. Q3/19

Learn more at ir.hometogo.de
MARKET OVERVIEW
The market for accommodation is highly fragmented – even the large online travel agencies (OTAs) cover only a fraction of it
92% Others


Global stays in accommodation(3)
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Source: Broker Research, LONDON
Based on Gross Booking
Source: Broker Research, LONDON
on
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10
Q a new zeitgeist

Alternative accommodation – a structural trend only further accelerated by Covid-19
Safety is a new dealbreaker
Own home wins over crowded hotel
Boom in (sustainable) domestic travel
as countries encourage citizens to holiday at home – the home turf of vacation rentals
"Workation"
Home office can be anywhere
"Consumer demand for alternative accommodations", Fogel said, "that doesn't go back."
Glenn Fogel, CEO Booking.com, Shift, March 2021
MARKET OVERVIEW
How the market is organized

HomeToGo is enabling the market with technology by building its operating system

M&A strategy supports quick roll-out: acquire synergistic businesses in line with our strategy which we can integrate in our tech-stack, generating synergy effects as part of our flywheel
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MARKET OVERVIEW
We continue to solve the key pain points of the market
| 1.20 | ABERGATIA | 1.20 | Abrite | 1.20 | aerospace | 1.20 | nernia | 1.20 | Odalys | 1.20 | ESPRIT | 1.20 | everystay | fejo.dk | 1.20 | Feline | 1.20 | kickoff | 1.20 | KIRS | 1.20 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1.20 | BIRMINGHAM | 1.20 | airbnb | 1.20 | AMOMA.com | 1.20 | BENWASOL | 1.20 | Odalys | 1.20 | OwnerDirect | 1.20 | Odalys | 1.20 | Feline | 1.20 | Kickoff | 1.20 | KIRS | 1.20 | |
| 1.20 | CIRBYERXSCOPE | 1.20 | FILLAS PLANET | 1.20 | PLANET | 1.20 | Café | 1.20 | Odalys | 1.20 | Odalys | 1.20 | FeWo.direkt | 1.20 | Caraterlas.de | fincare22em | 1.20 | Grabab | 1.20 | Flickday | 1.20 |
| 1.20 | BELITA | 1.20 | Belvilla | 1.20 | MATE | 1.20 | BestFews.de | 1.20 | FotoArtshade | 1.20 | FlickArtshade | 1.20 | FlickArtshade | 1.20 | TPLINCEY | 1.20 | Flickday | 1.20 | Flickday | 1.20 | KanaTeaves |
| 1.20 | Benedict | 1.20 | Bookings.com | 1.20 | Bougalo | 1.20 | Bungalowbox | 1.20 | FlickFlickFlickFlickFlickF | FlickFlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickFlickF | FlickF |
Solving for Consumers
Overview & easy comparison
most comprehensive inventory(1) in one place
Trust
book safely and quickly
Solving for Suppliers
Qualified demand
largely on commission for confirmed bookings
Supply, technology & data
get quality supply leads
enhance, manage & utilize supply better
get data insights, e.g. for pricing
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We are growing non-stop, even throughout Covid-19
Gross Booking Value
€ billions

(1) Weighted average Gross Booking Value growth of online travel companies Airbnb (CY 2020), Booking Holdings (CY 2020), MakeMyTrip (FY ended March 2021), Trainline (FY ended February 2021), Trip.com (CY2020) and Expedia (CY 2020); CNYUSD exchange rate of 6.3812 and GBPUSD exchange rate of 0.7059 as of 1st June 2020
MARKETING - CONSUMER TRUST
Consumers trust us…


“They provided a service which I was unable to have. I was where on the Internet.”
“I looked at Vrbo, Airbnb, booking.com, TripAdvisor etc. I got the best deal in the keys! I saved 70%. Absolutely unheard of! I’m excited to spend my savings locally. So glad I found this site. I will forever find my deal that makes sense.”
→ Trustpilot

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Net Promoter Score measured by Zenloop
As of 1st June 2021, for hometogo.de
As of 1st June 2021
MARKETING - SUCCESS FACTORS
...which leads to increasing demand while decreasing cost
HomeToGo Visits(1) millions
>80x Traffic increase 2015-2020
-73% CPV reduction 2015-2020

Success factors
- Excellent team with very strong digital Marketing experience
- Extensive automation of all Marketing activities
- Consequent ROI based steering of all Marketing channels
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(1) Data includes all Visits for HomeToGo excl. Agriturismo and Escapada Rural
(2) Cost per Visit based on Ad spend excl. TV marketing spend
MARKETING - SEO & PR
Success in building a strong SEO profile has been one of the major drivers behind our increase of Brand & Organic...

SEO visibility score
By Sistrix as of October 2021

Number of page #1 keyword rankings
By Sistrix as of October 2021

Visibility
Visits(1)
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Visits for HomeToGo, inter-company traffic included in Brand & Organic
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MARKETING - CONSUMER TRUST
...and leads to increasing customer lifetime values
Users who first booked offsite(1)
Consumer lifetime value (CLV) per user(3) by cohort
- 2017 cohort (Q1-Q4)
- 2018 cohort (Q1-Q4)
- 2019 cohort (Q1-Q4)
- 2020 cohort (Q1)

Months after first Visit
Users who first booked onsite(2)
Consumer lifetime value (CLV) per user(3) by cohort
- 2017 cohort (Q1-Q4)
- 2018 cohort (Q1-Q4)
- 2019 cohort (Q1-Q4)
- 2020 cohort (Q1)

Actual CLV even higher since part of it cannot be tracked due to some offsite transactions (e.g. CPC), cookie loss, other people of a group booking etc.
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6 12 18 24 30 36
0 Cohorts are defined as the set of users with first Visit in given quarter of the cohort with at least one lifetime booking and where the first lifetime booking was done offsite, data excluding Escapada Rural and Feries
20 Cohorts are defined as the set of users with first Visit in given quarter of the cohort with at least one lifetime booking and where the first lifetime booking was done onsite, data excluding Escapada Rural and Feries
25 CUV defines all kind of revenues (before cancellations) of users in the cohort since the first Visit on a per user level; sessions on multiple devices are stitched as soon as a known user is identified, e.g. via login or email click
PARTNER & SUPPLY - HOMETOGO SOLUTIONS
HomeToGo provides the best solution for every supplier type
Online Travel Agencies (OTA)

- Providing higher quality traffic for the OTAs than traditional sources, thereby converting bookings more effectively
- Incentives are aligned as most of OTAs only pay a commission for confirmed bookings (win - win)
- Provides additional supply and data for OTAs as HomeToGo offers SaaS tools for supply partners to list on multiple OTA sites with better synced and up-to-date data
Property Managers







- Access to domestic and international travelers beyond own marketing and retention activities
- Benefit from features and infrastructure such as payment, image beautification or customer service teams
- Further diversification of distribution decreases risk and dependability
Homeowners

- Create one listing that automatically becomes live on multiple rental platforms saving time and increasing the chance of filling vacancies
- Option for instant booking that will update availabilities across the different rental platforms
- Data and Market insights like dynamic pricing in the future
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PARTNER & SUPPLY - SUPPLY UNIQUENESS
Well distributed sources of vacation rentals lead to low uniqueness at large partners
Share of unique inventory of our three largest Partners$^{(1)}$


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This view of unique inventory considers the inventory of our largest three aggregators as coming from a single grouped entity and looks weighted by impressions at the uniqueness of their grouped inventory.
PARTNER & SUPPLY - OPTIMIZING CONVERSION FOR SUPPLY
We can make a difference for 90+% of our Partners
A case study

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Based on pre-cancellation data. Reference date is the booking month. Exemplary case to show potential uplift possible due to integration change for a Partner with thousands of properties
PARTNER & SUPPLY - UNIT ECONOMICS
What supply Partners earn in the market and what we earn per booking

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15 Broader industry commission pool estimated
20 Online Travel Agencies based on filings of public listed online travel companies
25 HomeToGo commission on actual Take Rate based on Booking Revenue, Take Rate is defined as Booking Revenue (excl. Hotels) divided by Gross Booking Value excluding Feries, Escapada Rural & Smoobu
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TAKE RATE
Constantly growing the Take Rate, esp. through new partnerships

Avg. Take Rate per year

Partners see the value in HomeToGo and distribute at competitive commission rates

Overall Take Rate Guidance
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HOW WE FIX THE MARKET - TECHNOLOGY
Technology sits at the core of our business

State-of-the-art consumer platform
Modular SaaS solutions for Partners supporting everyone in the alt. accommodation ecosystem to be more successful
PRODUCT & TECHNOLOGY - CONSUMER PRODUCT
Our superior consumer experience offers choice, transparency, highly relevant content and trust & safety when booking
Broad choice
combined with smart tools like flexible search

Smart and personalized
by data and machine learning

Trusted checkout & payments
generating more bookings for Partners

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PRODUCT & TECHNOLOGY - CORE TECHNOLOGY
We leverage deep inventory knowledge to optimize inventory both for partners and customers
Proprietary AI-based images enhancement
Image recognition
Deduplication
Image enhancement
Image selection

IMAGE RECOGNITION

DEDUPLICATION

IMAGE ENHANCEMENT

Analyze, correct and enrich supplied data
Natural language processing (NLP) based content checks
Auto-add meta-data like nearby Points of Interest, e.g. Airports
Demand forecasting & trend prediction for yield management

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PRODUCT & TECHNOLOGY - SAAS SOLUTIONS FOR HOMEOWNERS
A shopify-like convenient all-in-one SaaS solution to connect homeowners more easily to our Partners – enabling the whole supply side to be more successful

Overview via central cockpit incl. guest communication

Click-and-Build own website easily

Synchronise data like prices & availabilities
smoobu
Leveraging external services via open API
as well as the direct connection to HomeToGo's data intelligence
to improve inventory attractiveness, yield management etc.
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As of 1st June 2021
Capterra
4.6/5
Highly rated by users
Fueling the scalable flywheel with network effects by building the tech enabler for the whole alternative accommodation ecosystem
More demand = more data to optimize product, machine learning, yield management etc.
Demand
Higher retention & CLVs drive profitable demand creation for consumer marketplace
SaaS subscription revenues add to overall contribution to invest further into demand creation

Technology platform
Better leveraged data
drives higher conversion = more qualified demand for supply Partners
Supply
Increased rentability from qualified demand combined with tech solutions drives trust and enhances tech adoption
SaaS solutions support all types of Partners leveraging the scaled demand marketplace technology and data to be cross sold, e.g. for yield management
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Financials
SUMMARY
Executive Summary: Record performance continues with high Q3 EBITDA⁽¹⁾ resulting in raise of Revenue guidance
- Booking Revenues: Highest-ever Booking Revenues for both Q3/21 with €28 million and 9M/21 with >€100 million
- Onsite Booking Revenue: Record onsite Booking Revenue in both Q3/21 and 9M/21; revenue share accelerates to 47% in Q3/21 and 41% in 9M/21
- Take Rate: Take Rate jumps to 9.5% in Q3/21 (+53% vs. Q3/19 and +46% vs. Q3/20) due to higher onsite share
- IFRS Revenue: Record Revenue in Q3/21 of €44 million and 9M/21 of €74 million
- Subscriptions & Services: Revenues up significantly in Q3/21 to €2.4m and 9M/21 to €6.2m
- EBITDA: Adjusted EBITDA excl. one-off expenses in Q3/21 of € 15 million or a margin of 34.6%
- Guidance: Raised FY2021 Revenue guidance to € 85-90 million (+29-37% vs. FY 2020)
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EBITDA Adjusted for expenses for share-based payments and one-off items
Financial Summary

Gross Booking Value (€ million): steady progress, with COVID impacts

Revenue Mix (%): mix shift to onsite bookings (% of Booking Revenue)

Booking Revenue(1) (€ million): rapid growth despite COVID

Take Rate(2) (%): improving on better mix
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15 Non-PRS operating metric to measure intra-month performance view defined as net Euro value generated by transactions (CPA, CPC, CPL, Subscriptions & Services etc.) before cancellation
20 Take Rate is defined as Booking Revenues divided by Gross Booking Value (excl. Hotels, Feries, Escapada Rural & Smoothu)
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BOOKING REVENUE
Record Booking Revenue(1) driven by steep increase of share of onsite transactions and Subscriptions & Services
9 Months Performance
€ million

3rd Quarter Performance
€ million

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(1) Non-PAS operating metric to measure intra-month performance view defined as net Euro value generated by transactions (CPA, CPC, CPL, Subscriptions & Services etc.) before cancellation
GROSS BOOKING VALUE
Record Gross Booking Value in 9M/21
2nd best Q3 Gross Booking Value in the history of HomeToGo influenced by strong onsite business; Q4 demand well ahead of 2019 and 2020
9 Months performance
€ million

3rd Quarter performance
€ million

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Q3/20 included pent-up demand from Q2/20 due to Covid
ONSITE BOOKING REVENUE
Onsite Booking Revenue⁽¹⁾ in Europe makes up more than 50%, while North America is on a steep growth trajectory
Onsite Share Europe
% of Booking Revenues

Onsite Share North America
% of Booking Revenues

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Non-PAS operating metric to measure intra-month performance view defined as net Euro value generated by transactions (CPA, CPC, CPL, Subscriptions & Services etc.) before cancellation
TAKE RATE
Record Take Rate⁽¹⁾ in 2021 driven by high share of onsite
Strong Take Rate increase in Q3/21 supported by strong CPC

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(1) Take Rate is defined as Booking Revenues divided by Gross Booking Value (excl. Hotels, Feries, Escapada Rural & Smoobu)
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REVENUE
Record Q3 and 9M (IFRS) Revenues(1) on the back of strong onsite and Subscriptions & Services
Subscriptions & Services revenues up significantly in 2021: Q3/21 to €2.4m (+158% vs. Q3/19 and +58% vs. Q3/20) and 9M/21 to €6.2m (+116% vs. 9M/19 and +32% vs. 9M/20)

9 Months Performance
€ million

3rd Quarter Performance
€ million
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CPA Revenue recognized on check-in date; due to rounding of numbers, charts do not always sum up to total
ADJ. EBITDA
Major travel season Q3 drives positive EBITDA⁽¹⁾
9 months EBITDA of 2021 adjusted for €13m of SPAC related costs
9 Months performance
€ million

- Adj. EBITDA
- H1 Marketing push to grow the onsite⁽²⁾
3rd Quarter performance
€ million

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15 EBITDA adjusted for expenses for share-based payments and one-off items
20 H1/2021 Marketing push to grow the onsite business as onsite customers have significantly higher CLVs
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USE OF PROCEEDS
Planned use of proceeds will further accelerate growth and provide adequate liquidity for unexpected market disruptions

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©42m VSOPs paid in cash at closing (primarily to allow for the payment of taxes, if any, triggered for the VSOP holders in connection with the business combination)
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OUTLOOK - BOOKING REVENUE
Booking Revenue(1) continues with record performance besides the increasing numbers of the Delta-Variant of Covid

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15 Non-PRS operating metric to measure intra-month performance view defined as net Euro value generated by transactions (CPA, CPC, CPL, Subscriptions & Services etc.) before cancellation
20 HomeToGo Group Booking Revenue by booking date (incl. all subsidiaries)
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SHAREHOLDER STRUCTURE
Well distributed shareholder structure⁽¹⁾ with founders still invested

| First Day of Trading: | 22 September 2021 |
|---|---|
| Issuer: | HomeToGo SE |
| Listing Venue: | Frankfurt Stock Exchange |
| Market Segment: | Regulated Market (General Standard) of Frankfurt Stock Exchange |
| Public Shares ISIN: | LU2290523658 |
| Public Shares WKN: | A2QM3K |
| Public Shares Ticker Symbol: | HTG |
| Total number of shares outstanding as of September 22, 2021: | 116,868,948 |
| (112,285,615 Class A Shares and 4,583,333 Class B Shares) | |
| Total number of shares issued as of September 22, 2021: | 127,138,982 |
| (122,555,649 Class A Shares and 4,583,333 Class B Shares) | |
| Share Capital as of September 22, 2021: | € 2,441,068.45 |
| Type of Shares: | Class A Shares (Public Shares) and Class B Shares (Founder Shares) |
| Public Warrants ISIN: | LU2290524383 |
| Public Warrants WKN: | A3GPQR |
| Public Warrants Ticker Symbol: | HTGW |
| Paying Agent: | Banque Internationale à Luxembourg S.A. |
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15 As of October 14, 2021
20 incl. ANIIA Holding PTE and Lakestar II
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Appendix
Consolidated Statement of Profit or Loss – 9M/2021
in € thousands
| Jan 1, 2021 - Sep 30, 2021 | Jan 1, 2020 - Sep 30, 2020 | |
|---|---|---|
| Revenue | 73,633 | 57,361 |
| Cost of revenues | (3,028) | (2,053) |
| Gross profit | 70,604 | 55,307 |
| Product development and operations | (15,949) | (11,306) |
| Marketing and sales | (80,726) | (42,742) |
| General and administrative | (104,637) | (8,265) |
| Other expenses | (479) | (365) |
| Other income | 2,131 | 874 |
| Profit (loss) from operations | (129,055) | (6,497) |
| Finance income | 2,438 | 0 |
| Finance costs | (38,212) | (4,817) |
| Profit (loss) before tax | (164,829) | (11,314) |
| Income taxes | 1,756 | 741 |
| Net profit (loss) | (163,073) | (10,573) |
| Profit (loss) from operations | (129,055) | (6,497) |
| Depreciation and amortization | 3,200 | 2,553 |
| Expenses for Share-based payments | 97,937 | 8,521 |
| Adjusted EBITDA | (27,918) | 4,578 |
| One-offs | 11,272 | -300 |
| Adjusted EBITDA excl. one-offs | (16,646) | 4,277 |
Consolidated Statement of Profit or Loss – Q3/2021
in € thousands
| Jul 1, 2021 - Sep 30, 2021 | Jul 1, 2020 - Sep 30, 2020 | |
|---|---|---|
| Revenue | 43,601 | 34,305 |
| Cost of revenues | (1,197) | (762) |
| Gross profit | 42,403 | 33,543 |
| Product development and operations | (7,162) | (3,600) |
| Marketing and sales | (27,369) | (14,818) |
| General and administrative | (89,417) | (2,712) |
| Other expenses | (441) | (72) |
| Other income | 990 | 408 |
| Profit (loss) from operations | (80,995) | 12,748 |
| Finance income | 2,437 | 0 |
| Finance costs | (23,690) | (1,114) |
| Profit (loss) before tax | (102,248) | 11,635 |
| Income taxes | 1,635 | 128 |
| Net profit (loss) | (100,613) | 11,763 |
| Profit (loss) from operations | (80,995) | 12,748 |
| Depreciation and amortization | 1,138 | 995 |
| Expenses for Share-based payments | 86,864 | 3,221 |
| Adjusted EBITDA | 7,006 | 16,965 |
| One-offs | 8,082 | (313) |
| Adjusted EBITDA excl. one-offs | 15,089 | 16,652 |
Consolidated Statement of Financial Position
Assets
| in € thousands | Sep 30, 2021 | Dec 31, 2020 |
|---|---|---|
| Intangible assets | 65,914 | 41,570 |
| Property, plant and equipment | 15,428 | 16,413 |
| Trade and other receivables (non-current) | 1,414 | 1,414 |
| Income tax receivables (non-current) | 79 | 34 |
| Other financial assets (non-current) | 4,774 | 1,485 |
| Other assets (non-current) | 197 | 68 |
| Non-current assets | 87,806 | 60,984 |
| Trade and other receivables (current) | 21,323 | 5,647 |
| Income tax receivables (current) | 79 | 139 |
| Other financial assets (current) | 1,945 | 549 |
| Other assets (current) | 1,345 | 1,246 |
| Cash and cash equivalents | 308,328 | 36,237 |
| Current assets | 333,020 | 43,819 |
| Total assets | 420,826 | 104,803 |
Equity and Liabilities
| in € thousands | Sep 30, 2021 | Dec 31, 2020 |
|---|---|---|
| Equity | 302,140 | 22,865 |
| Subscribed capital | 2,441 | 93 |
| Capital reserves | 510,572 | 113,280 |
| Retained Earnings | (275,728) | (112,656) |
| Other reserves | 64,856 | 22,148 |
| Trade and other payables (non-current) | 3 | - |
| Convertible loans (non-current) | - | 33,132 |
| Borrowings (non-current) | 10,878 | 3,557 |
| Other financial liabilities (non-current) | 13,544 | 26,139 |
| Provisions (non-current) | 441 | 558 |
| Other liabilities (non-current) | 839 | 1,105 |
| Income tax liabilities (non-current) | 0 | 17 |
| Deferred tax liabilities | 2,037 | 2,236 |
| Non-current liabilities | 27,743 | 66,745 |
| Trade and other payables (current) | 15,743 | 4,233 |
| Convertible loans (current) | - | - |
| Borrowings (current) | 2,576 | 2,114 |
| Other financial liabilities (current) | 19,742 | 1,574 |
| Provisions (current) | 1,260 | 1,100 |
| Other liabilities (current) | 51,600 | 6,156 |
| Income tax liabilities (current) | 23 | 16 |
| Current liabilities | 90,942 | 15,193 |
| Total liabilities | 118,685 | 81,938 |
| Total equity and liabilities | 420,826 | 104,803 |
Consolidated Cash Flow Statement
| in € thousands | Q3 2021 YTD | Q3 2020 YTD |
|---|---|---|
| Profit before income tax | (164,829) | (11,314) |
| Adjustments for: | ||
| Depreciation and amortization | 3,200 | 2,553 |
| Non-cash employee benefits expense - share-based payments | 89,403 | 8,521 |
| Finance costs - net | 35,774 | 4,817 |
| Net exchange differences | (495) | (478) |
| Change in operating assets and liabilities | ||
| (Increase) / Decrease in trade and other receivables | (15,428) | (17,949) |
| (Increase) / Decrease in other financial assets | (4,628) | 391 |
| (Increase) / Decrease in other assets | (72) | (568) |
| Increase / (Decrease) in trade and other payables | 10,093 | (1,673) |
| Increase / (Decrease) in other financial liabilities | 2,185 | (1,951) |
| Increase / (Decrease) in other liabilities | 5,922 | (6,088) |
| Increase / (Decrease) in provisions | 35 | 120 |
| Cash generated from operations | (38,840) | (23,619) |
| Interest and other finance cost paid (-) | (655) | (362) |
| Income taxes (paid) / received | 13 | (134) |
| Net cash (used in) provided by operating activities | (39,482) | (24,114) |
| Payment for acquisition of subsidiary, net of cash acquired | (13,235) | 0 |
| Payments for property, plant and equipment | (182) | (34) |
| Payments for (internally generated) intangible assets | (1,177) | (949) |
| Payments for financial assets at amortised costs | 5 | 0 |
| Proceeds from sale of property, plant and equipment | 2 | 0 |
| Net cash (used in) provided by investing activities | (14,587) | (983) |
| Proceeds from borrowings and convertible loans | 76,175 | 43,512 |
| Proceeds from recapitalization, net of redemptions | 178,474 | 0 |
| Proceeds from PIPE financing | 75,000 | 0 |
| Transaction costs | (1,818) | 0 |
| Repayments of borrowings and convertible loans | (1,613) | (1,125) |
| Principal elements of lease payments | (957) | (541) |
| Net cash(used in) provided by financing activities | 325,261 | 41,846 |
| Net increase (decrease) in cash and cash equivalents | 271,193 | 16,749 |
| Cash and cash equivalents at the beginning of the period | 36,237 | 10,972 |
| Effects of exchange rate changes on cash and cash equivalents | 898 | 339 |
| Cash and cash equivalents at end of the period | 308,328 | 28,061 |
47
Glossary
48
Glossary
Agriturismo
Website for rural Italian inventory operated by Feries
Booking Revenues
Non-IFRS operating metric to measure intra-month performance view defined as net Euro value generated by transactions (CPA, CPC, CPL, Subscriptions & Services etc.) before cancellation
Brand & Organic traffic
Visits from direct traffic, branded channels, like visitors who type in keywords in search engines that include a reference to any HomeToGo Group brand, CRM (Customer Relation Management), App, SEO (Search Engine Optimization), free channels and internal traffic (between our businesses within the HomeToGo Group)
Booking Receivables
Future receivables from Booking Revenues (adjusted for estimated cancellations) which have not been recognized as revenues due to check-in in the future
CPA
Cost per action
CPC
Cost per click. Offsite CPC revenues are not affected by any cancellations retrospectively
CPL
Cost per lead
Escapada Rural
ESCAPADA RURAL SERVICIOS PARA PROPIETARIOS SL (Barcelona), an indirect (100%) subsidiary of HomeToGo GmbH
Feries
Feries S.r.l (Milan), an indirect (100%) subsidiary of HomeToGo GmbH, operating main websites agriturismo.it and casevacanza.it
Gross Booking Value (GBV)
Non-IFRS operating metric defined as the gross Euro value of bookings on our platform in a period (including all components of the booking amount except for VAT). GBV is recorded at the time of booking and is not adjusted for cancellations or any other alterations after booking. GBV includes the booking volume as reported by the Partner for CPA transactions. For CPC GBV gets estimated by multiplying the total click value with expected conversion rate. The total click value is the duration of the search multiplied with the price per night of the clicked offer. This total click value we multiply with the average conversion rate of that micro conversion source for CPA Partners we have in the respective month.
Offsite Transaction
Transactions where the end booking happens on a Partner's site (referral types could be CPA, CPC, CPL etc.)
Onsite Transaction
Onsite CPA transaction, where complete user journey (from discovery to booking to payment) happens on HomeToGo domains
Partners
Contracted businesses (such as online travel agencies, tour operators, property managers, other inventory suppliers, software partners) or private persons that distribute, manage or own accommodations which they directly or indirectly list on HomeToGo Group platforms. Contracts with our more professional partners usually do not have a defined contract length, but if they do they typically auto-renew
smoobu
smoobu GmbH (Berlin), an indirect (100%) subsidiary of HomeToGo
Take Rate
Booking Revenues divided by Gross Booking Value (excl. Hotels, Feries, Escapada Rural & Smoobu)
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