Quarterly Report • Sep 25, 2025
Quarterly Report
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Gross margin Q3 (51.1)
4.9 billion 52.9% 10.0 billion
Cash flow from operating activities in Q3 SEK (8.2)
"We are taking further steps in the right direction. Through a stronger customer offering, an improved gross margin and good cost control, we have strengthened operating profit by 40 percent compared with the same quarter last year while also having reduced the stock-in-trade," says Daniel Ervér, CEO.
The positive sales trend continued in the third quarter. Sales increased by 2 percent in local currencies during the period, while at the same time the number of stores decreased by 4 percent at the end of the quarter compared with the same point in time last year.
Through a stronger customer offering, an improved gross margin and good cost control, we have strengthened operating profit compared with the same quarter last year. The increase in profit shows that we are on the right track as a result of the progress we have made in our plan.
This is also reflected in the reception we received on the launch of H&M in Brazil in August. With the H&M brand's global strength and a locally relevant customer offering, we have taken an important step into a large fashion market. We see good potential to grow both in Brazil and elsewhere in Latin America.
In September we opened a new flagship store in Le Marais, Paris, with a specially curated assortment, presentation and interior design concept. This is a good example of how we are developing the customer experience but also
strengthening our brand. Another example is the upgrade of our digital store that was rolled out earlier this year. We are getting positive feedback from our customers and can see that the digital store has made an important contribution to the profitable growth in the quarter. We continue to focus fully on updating a large part of our stores globally, with improvements in layout, presentation and tech to further enhance the customer experience, while at the same time the physical and digital channels strengthen and complement each other.
In an environment of ongoing uncertainty with cautious consumers, all of us within the H&M group are consistently focusing on our customer offering – always giving the best value for money. Our strong culture, together with good cost control and flexibility, allows us to continue building a stable foundation for long-term, profitable and sustainable growth in an increasingly complex environment, while taking additional important steps towards our ambitious sustainability goals.

The launch event in São Paulo for the opening of the first H&M store, and online in Brazil.
Sales in local currencies increased by 2 percent in the third quarter, with 4 percent fewer stores at the end of the quarter compared with the same point in time last year. Converted into SEK, net sales amounted to SEK 57,017 m (59,011). Net sales in SEK were negatively affected by a currency translation effect of around 5 percentage points due to the strengthened Swedish krona.
The continued optimisation of the store portfolio has a negative impact on sales in the short term, with the closure of stores that are not sufficiently profitable, but new more profitable stores are successively being opened, which further strengthens the H&M group's long-term position. At the beginning of the third quarter there were 153 fewer stores than at the same point in time last year and at the end of the quarter there were 180 fewer stores than at the same point in time last year.
In local currencies, net sales increased by 2 percent in the first nine months of the financial year. Converted into SEK, the H&M group's net sales amounted to SEK 169,064 m (172,285).
Online continued to perform well. Just over 30 percent of sales takes place online.
Net sales for portfolio brands increased in the third quarter by 1 percent in local currencies. This despite around
10 percent fewer stores at the end of the quarter compared with the same point in time the previous year. Converted into SEK, sales decreased by 4 percent. Net sales in the nine-month period increased by 1 percent in local currencies and decreased by 2 percent in SEK.
The autumn collections have been well received. In local currencies the H&M group's sales in the month of September 2025 are expected to be on par with the same month last year. Sales development in September 2025 should be seen in the light of high comparative figures from last year.

| Q3 | Q3 | Nine months | Nine months | |||||
|---|---|---|---|---|---|---|---|---|
| Sales per region | SEK m | change in % | (Dec–Aug), SEK m | change in % | ||||
| 2025 | 2024 | SEK | Local currencies | 2025 | 2024 | SEK | Local currencies | |
| The Nordics | 5,248 | 5,313 | –1 | 0 | 15,014 | 15,500 | –3 | –2 |
| Western Europe | 19,863 | 19,731 | 1 | 3 | 57,762 | 57,496 | 0 | 2 |
| Eastern Europe | 5,425 | 5,417 | 0 | 3 | 15,251 | 15,559 | –2 | 0 |
| Southern Europe | 7,946 | 8,252 | –4 | 3 | 22,761 | 22,655 | 0 | 5 |
| North and South America | 12,085 | 13,124 | –8 | 1 | 37,307 | 38,857 | –4 | 2 |
| Asia, Oceania and Africa | 6,450 | 7,174 | –10 | –2 | 20,969 | 22,218 | –6 | –1 |
| Total | 57,017 | 59,011 | –3 | 2 | 169,064 | 172,285 | –2 | 2 |
| Stores per region | Change in number of stores (net) | Number of stores | ||||||
| Nine months 2025 | 31 Aug 2025 | 31 Aug 2024 | ||||||
| The Nordics | –14 | 366 | 381 |
| Total | –135 | 4,118 | 4,298 |
|---|---|---|---|
| Asia, Oceania and Africa | –78 | 967 | 1,065 |
| North and South America | –5 | 754 | 753 |
| Southern Europe | –14 | 560 | 593 |
| Eastern Europe | –3 | 476 | 481 |
| Western Europe | –21 | 995 | 1,025 |
Gross profit and gross margin are a result of many factors, internal as well as external, and are mostly affected by the decisions that the H&M group takes in line with its strategy to always have the best combination of fashion, quality, price and sustainability.
Gross profit increased to SEK 30,143 m (30,133) for the third quarter, corresponding to a gross margin of 52.9 percent (51.1).
The improvement work in the supply chain and external factors that influence purchasing costs strengthened the gross margin in the third quarter. Exchange rate gains also had a positive impact on the quarter's gross margin, while the same quarter last year was affected by exchange rate losses on intragroup liabilities and receivables.
The cost of markdowns in relation to sales was marginally higher than in the corresponding quarter last year.
For the nine-month period gross profit amounted to SEK 88,737 m (91,357), corresponding to a gross margin of 52.5 percent (53.0).
For the goods that will be sold in the fourth quarter of 2025, the overall effect of external factors is expected to be
somewhat positive compared with the corresponding period the previous year but less positive than the effect on the third quarter's gross margin, as tariff costs are expected to have an increased impact.
The cost of markdowns as a percentage of sales in the fourth quarter is expected to be somewhat higher compared with the corresponding quarter the previous year, partly because Black Friday falls one day earlier than in the previous year.

Selling and administrative expenses in the third quarter decreased by 5 percent to SEK 25,167 m (26,602). As a result of good operational cost control, selling and administrative expenses were able to be reduced by 1 percent in local currencies. This despite inflationary pressures in the cost base.
In the third quarter last year, selling and administrative expenses were affected by wind down costs for Afound and a higher level of marketing costs.
For the nine-month period, selling and administrative expenses amounted to SEK 76,594 m (78,612). In local currencies these expenses were on par with the previous year.

Operating profit increased to SEK 4,914 m (3,507), corresponding to an operating margin of 8.6 percent (5.9). An improved customer offering, an improved gross margin and good cost control have contributed to the increase in profit in the quarter.
Translation of the quarter's sales and expenses from local currencies resulted in lower reported amounts in SEK and had a negative impact on the operating margin in the quarter, as the part of the H&M group's cost base that is denominated in SEK does not decrease as a result of the strengthening of the Swedish krona.
Operating profit for the nine-month period amounted to SEK 12,031 m (12,682), corresponding to an operating margin of 7.1 percent (7.4).

The stock-in-trade decreased by 9 percent to SEK 37,938 m (41,738). Currency adjusted the stock-in-trade decreased by 3 percent compared with the previous year.
The composition of the stock-in-trade is good.
The stock-in-trade in SEK represented 16.4 percent (17.8) of rolling 12 months sales.
The investments in the supply chain and the integration of the sales channels continue. With a higher share of product purchases in current season, and a more efficient and more flexible supply chain, there are opportunities for improvement of the stock-in-trade position again in the fourth quarter compared with the previous year. The company continues to plan for extended transport times and to manage disruption in the supply chain.

Expansion is taking place with a focus on increased omnichannel sales. Customers want to be inspired and have products available so that they can shop where, when and how they choose – in the stores, on the brands' own websites, on digital marketplaces and on social media. Physical and digital stores continue to be the largest area for investments in the business in 2025 to provide an even more inspiring shopping experience. The H&M group works continuously to adapt the store portfolio based on customers' behaviour in each market and is contractually able to renegotiate or exit around a third of leases each year. During the year work continues to update a large part of the stores through improvements in layout, presentation and tech, to further strengthen the customer experience and the interaction between our channels.
The continued optimisation of the store portfolio has a negative impact on sales in the short term, with the closure of stores that are not sufficiently profitable, but new more profitable stores are successively being opened, which further strengthens the H&M group's long-term position. Just over 200 stores are scheduled for closure during 2025, mainly in established markets. The closures include a large number of Monki stores. Some of these will be converted into Weekday stores. For 2025 the plan is to open more than 80 new stores. Most of the openings will be in growth markets.
The company is continuing its expansion in Latin America. H&M opened in Brazil at the end of August, with its first store as well as online, soon to be followed by a further two stores opening in the fourth quarter of 2025. Four more stores in Brazil, with the first in Rio de Janeiro, are so far contracted to open in 2026. H&M also opened its first store in El Salvador via franchise in September and in addition will open in Venezuela via franchise in the fourth quarter of 2025. Paraguay will become a new H&M market in 2026, and H&M will also open its first store in Malta via franchise in the first half of 2026.
Arket opened on the marketplace 29CM.com in South Korea in the third quarter. & Other Stories and Arket will be launched on Zalando in October 2025. COS is opening its first store in India in the fourth quarter of 2025.
As at 31 August 2025 the H&M group had 4,118 (4,298) stores, i.e. the total number of stores has decreased by 180 stores compared with the same point in time the previous year, which corresponds to a reduction of around 4 percent. During the first nine months of the current financial year 36 (61) new stores have opened and 171 (132) stores have closed. A total of 253 (259) of the group's stores are operated by franchise partners.
| Change in number | Number of | Number of markets | ||||
|---|---|---|---|---|---|---|
| Number of stores | of stores (net) | stores | 31 Aug 2025 | |||
| Q3 2025 | Nine months | 31 Aug 2025 | 31 Aug 2024 | Store | Online | |
| H&M | –26 | –97 | 3,680 | 3,814 | 79 | 61 |
| COS | –1 | 0 | 238 | 236 | 48 | 38 |
| Monki | –15 | –31 | 17 | 56 | 9 | 29 |
| Weekday | –3 | –3 | 43 | 47 | 14 | 29 |
| & Other Stories | –3 | –4 | 66 | 71 | 25 | 32 |
| ARKET | 0 | 2 | 42 | 39 | 19 | 31 |
| Afound | 0 | 0 | 0 | 0 | 0 | 0¹ |
| H&M HOME² | 0 | –2 | 32 | 35 | 15 | 45 |
| Sellpy | 0 | 0 | 0 | 0 | 0 | 24 |
| Total | –48 | –135 | 4,118 | 4,298 |
Afound had 7 online markets as at 31 August 2024.
Concept stores. H&M HOME is also available through shop-in-shop in 471 H&M stores.
COS, Monki, Weekday, & Other Stories and ARKET offer Global selling which enables customers in around 70 additional markets to shop online. The exact number of markets per brand that have this service varies.
Cash flow from operating activities in the nine-month period amounted to SEK 22,714 m (24,782). Compared with the previous year, cash flow was positively affected mainly by lower stock-in-trade and negatively mainly by higher tax payments and lower operating liabilities.
The H&M group's liquidity remains very good. As at 31 August 2025 cash and cash equivalents amounted to SEK 20,363 m (23,698). In addition, the group has undrawn credit facilities of SEK 19,853 m (18,140). The total liquidity buffer, i.e. cash and cash equivalents plus undrawn credit facilities, amounted to SEK 40,216 m (41,838).
Operating working capital amounted to SEK 19,859 m (18,875). In the third quarter changes in working capital made a positive contribution to cash flow of SEK 1,684 m (27), mainly driven by the decrease in stock-in-trade.
Net debt including lease liabilities in relation to EBITDA amounted to 1.4 (1.3) with a net cash position of SEK 3,257 m (9,396). Debt levels are within the target range of 1.0 – 2.0 for the capital structure target Net debt/EBITDA.
Interest-bearing liabilities in the form of commercial papers, bonds and loans from credit institutions amounted to SEK 17,106 m (14,303) as at 31 August 2025. The average maturity of interest-bearing liabilities was 4.0 (5.5) years.
A maturity analysis of outstanding interest-bearing liabilities and undrawn credit facilities as at 31 August 2025 is given in the table below.
| Operating working capital SEK m |
2025-08-31 | 2024-08-31 | 2024-11-30 |
|---|---|---|---|
| Accounts receivable | 4,084 | 2,969 | 5,631 |
| Stock-in-trade | 37,938 | 41,738 | 40,348 |
| Accounts payable | –22,163 | –25,832 | –24,417 |
| Total operating working capital | 19,859 | 18,875 | 21,562 |
| Liquidity and debt financing Year |
Commercial papers |
Bonds (EMTN) | Loans from credit institutions |
Unused credit facilities |
|---|---|---|---|---|
| 2025 | 1,500 | – | 304 | – |
| 2026 | – | – | 2,293 | 2,206 |
| 2027 | – | – | – | 3,309 |
| 2028 | – | – | 118 | – |
| 2029 | – | 5,515 | – | 14,338 |
| 2030 | – | – | 1,500 | – |
| 2031 | – | 5,876 | – | – |
| Total SEK m | 1,500 | 11,391 | 4,215 | 19,853 |
The group's tax rate for the financial year 2025 is expected to be 25 – 26 percent based on known circumstances. For the first three quarters of the year a tax rate of 25 percent (25) was used to calculate tax expense on the earnings in each period excluding result from investments in associated companies and joint ventures.
The final tax rate depends on, among other things, the results of the group's various companies, the corporate tax rates in each country, non-deductible costs and tax expense relating to previous years.
During the period 26 June – 17 July 2025 the group repurchased shares as part of the share buyback programme initiated by the board of directors to secure delivery of class B shares for the company's long-term incentive programme (LTIP 2025). In total 1,100,000 class B shares were repurchased for a total sum of SEK 149,421,284.39.
The autumn collections have been well received. In local currencies the H&M group's sales in the month of September 2025 are expected to be on par with the same month last year. Sales development in September 2025 should be seen in the light of high comparative figures from last year.
The cost of markdowns as a percentage of sales in the fourth quarter is expected to be somewhat higher compared with the corresponding quarter the previous year, partly because Black Friday falls one day earlier than in the previous year.
The company is closely monitoring developments in global trade and trade restrictions. With good flexibility in the supply chain and through the pricing of the customer offering there are opportunities to adapt the business to changed conditions.
Risks may be due to events in the outside world and affect a certain sector or market, or they may be associated with the group's own business. The H&M group carries out regular risk analysis for both operational and financial risks. Operational risks are mainly associated with the business and the external risks that affect the group. Business decisions determine whether action is to be taken to reduce the likelihood of the risk in question occurring and if so, to what extent. Business decisions also determine the extent to which the consequences of a risk that has occurred may be mitigated.
There are external risks and uncertainties affecting the H&M group that are related to the shift in the industry, fashion, competitors, logistics resources, information security and cyber security, sustainability issues, weather, macroeconomics and geopolitical events, foreign currencies, taxes, customs duty, and various regulations and ordinances, but also in connection with expansion into new markets, the launch of new concepts and how the brands are managed. More detailed information concerning the financial risks is given in the H&M group's annual and sustainability report.
The nine-month report, i.e., 1 December 2024 – 31 August 2025, will be published at 08:00 CEST on 25 September 2025, followed by a telephone conference at 09:00 CEST for the financial market and media. The telephone conference will be held in English, hosted by CEO Daniel Ervér, CFO Adam Karlsson and Head of IR Joseph Ahlberg.
For log in details for the telephone conference please register via this link: https://app.webinar.net/AyMP5R65YbW
To book interviews for media in conjunction with the ninemonth report on 25 September 2025, please contact: Anna Frosch Nordin, Head of Media Relations, telephone +46 73 432 93 14, [email protected].
| 29 January 2026 | Full-year report, |
|---|---|
| 1 Dec 2024 – 30 Nov 2025 | |
| 26 March 2026 | Three-month report, |
| 1 Dec 2025 – 28 Feb 2026 | |
| 26 March 2026 | Annual and Sustainability |
| report 2025 | |
| 5 May 2026 | Annual general meeting 15:00, |
| Erling Persson Hall, Aula | |
| Medica, Solna |
Stockholm, 24 September 2025 Board of Directors
| +46 73 465 93 92 |
|---|
| +46 8 796 55 00 |
| (switchboard) |
| +46 8 796 55 00 |
| (switchboard) |
SE-106 38 Stockholm Phone: +46 8 796 55 00, e-mail: [email protected] Registered office: Stockholm, Reg. No. 556042-7220
For more information about the H&M group visit hmgroup.com.
Information in this interim report is that which H & M Hennes & Mauritz AB (publ) is required to disclose under the EU Market Abuse Regulation (EU) No 596/2014. The information was submitted for publication by the abovementioned persons at 08:00 (CEST) on 25 September 2025. This interim report and other information about the H&M group are available at hmgroup.com.
H & M HENNES & MAURITZ AB (PUBL) was founded in Sweden in 1947 and is listed on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. The group's brands are H&M (including H&M HOME, H&M Move and H&M Beauty), COS, Weekday (including Cheap Monday and Monki), & Other Stories, ARKET, Singular Society and Sellpy. The group also includes several ventures. For further information, visit hmgroup.com.
H & M Hennes & Mauritz AB (Publ), corporate identity number 556042-7220
We have reviewed the interim report for H&M Hennes & Mauritz AB (publ) for the period December 1, 2024 – August 31, 2025. The Board of Directors and the CEO are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.
We conducted our review in accordance with the International Standard on Review Engagements ISRE 2410, Review of Interim Financial Information Performed by the Independent Auditor of the Entity. A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review has a different focus and is substantially less in scope than an audit conducted in accordance with ISA and other generally accepted auditing practices. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all significant matters that might be identified in an audit. Therefore, the conclusion expressed based on a review does not give the same level of assurance as a conclusion expressed based on an audit.
Based on our review, nothing has come to our attention that causes us to believe that the interim report is not, in all material respects, prepared for the Group in accordance with IAS 34 and the Annual Accounts Act, and for the Parent Company in accordance with the Annual Accounts Act.
Stockholm, 24 September 2025
Deloitte AB
Didrik Roos Authorized Public Accountant
| Q3 | Nine months | Full-year | ||||
|---|---|---|---|---|---|---|
| (Jun–Aug) | (Dec–Aug) | (Dec–Nov) | ||||
| SEK m | Note | 2025 | 2024 | 2025 | 2024 | 2024 |
| Net sales | 3 | 57,017 | 59,011 | 169,064 | 172,285 | 234,478 |
| Cost of goods sold | 4 | –26,874 | –28,878 | –80,327 | –80,928 | –109,179 |
| Gross profit | 30,143 | 30,133 | 88,737 | 91,357 | 125,299 | |
| Gross margin, % | 52.9 | 51.1 | 52.5 | 53.0 | 53.4 | |
| Selling expenses | 4 | –22,700 | –24,167 | –68,942 | –70,704 | –97,153 |
| Administrative expenses | 4 | –2,467 | –2,435 | –7,652 | –7,908 | –10,762 |
| Result from investments in associated companies and joint ventures |
–62 | –24 | –112 | –63 | –78 | |
| Operating profit | 4,914 | 3,507 | 12,031 | 12,682 | 17,306 | |
| Operating margin, % | 8.6 | 5.9 | 7.1 | 7.4 | 7.4 | |
| Net financial items | –592 | –422 | –1,656 | –1,323 | –1,863 | |
| Profit after financial items | 4,322 | 3,085 | 10,375 | 11,359 | 15,443 | |
| Tax¹ | –1,110 | –779 | –2,622 | –2,758 | –3,859 | |
| PROFIT FOR THE PERIOD¹ | 3,212 | 2,306 | 7,753 | 8,601 | 11,584 | |
| Attributable to: | ||||||
| The shareholders of H & M Hennes & Mauritz AB¹ |
3,229 | 2,318 | 7,796 | 8,634 | 11,621 | |
| Non-controlling interest | –17 | –12 | –43 | –33 | –37 | |
| Earnings per share, SEK¹ ² Average number of |
2.01 | 1.44 | 4.86 | 5.35 | 7.21 | |
| shares outstanding, thousands² | 1,603,820 | 1,610,542 | 1,604,266 | 1,612,843 | 1,611,695 |
For information about depreciation, amortisation and write-downs, see note 4.
Regarding restated figures for financial year 2024 see Note 5 Restated figures attributable to amendments to IAS 12.
Before and after dilution, excluding own shares.
| Q3 | Nine months | Full-year | ||||
|---|---|---|---|---|---|---|
| (Jun–Aug) | (Dec–Aug) | (Dec–Nov) | ||||
| SEK m | Note | 2025 | 2024 | 2025 | 2024 | 2024 |
| PROFIT FOR THE PERIOD¹ | 3,212 | 2,306 | 7,753 | 8,601 | 11,584 | |
| Other comprehensive income | ||||||
| Items that are or may | ||||||
| be reclassified to profit or loss | ||||||
| Translation differences | 98 | –1,099 | –3,277 | –574 | 717 | |
| Change in hedging reserves | –585 | 1,144 | 550 | 205 | –589 | |
| Tax attributable to | ||||||
| change in hedging reserves | 121 | –235 | –113 | –42 | 121 | |
| Share of OCI related to associated | ||||||
| companies and joint ventures | 0 | 0 | 0 | 0 | 0 | |
| Items that will not be | ||||||
| reclassified to profit or loss | ||||||
| Remeasurement of | ||||||
| defined benefit pension plans | 6 | –128 | 21 | –185 | –73 | |
| Tax related to the | ||||||
| above remeasurement | –1 | 32 | –5 | 46 | 18 | |
| Remeasurement of financial assets | 2 | –29 | –36 | –892 | 24 | 299 |
| Other comprehensive income | –390 | –322 | –3,716 | –526 | 493 | |
| TOTAL COMPREHENSIVE INCOME | 2,822 | 1,984 | 4,037 | 8,075 | 12,077 | |
| FOR THE PERIOD¹ | ||||||
| Attributable to: | ||||||
| The shareholders of | ||||||
| H & M Hennes & Mauritz AB¹ | 2,839 | 1,996 | 4,080 | 8,108 | 12,114 | |
| Non-controlling interest | –17 | –12 | –43 | –33 | –37 |
| SEK m | Note | 2025-08-31 | 2024-08-31 | 2024-11-30 |
|---|---|---|---|---|
| ASSETS | ||||
| Non-current assets | ||||
| Intangible non-current assets | 7,958 | 9,015 | 8,730 | |
| Right-of-use assets | 52,042 | 53,639 | 57,062 | |
| Other property, plant and equipment | 29,071 | 26,276 | 29,158 | |
| Non-current financial assets | 2 | 2,457 | 2,960 | 3,288 |
| Other non-current assets | 5,658 | 6,924 | 6,249 | |
| 97,186 | 98,814 | 104,487 | ||
| Current assets | ||||
| Stock-in-trade | 37,938 | 41,738 | 40,348 | |
| Current receivables | 2 | 16,374 | 16,373 | 18,039 |
| Cash and cash equivalents | 20,363 | 23,698 | 17,340 | |
| 74,675 | 81,809 | 75,727 | ||
| TOTAL ASSETS | 171,861 | 180,623 | 180,214 | |
| EQUITY AND LIABILITIES | ||||
| Equity¹ ² | 39,217 | 43,238 | 46,211 | |
| Non-current leasing liabilities³ | 45,447 | 46,337 | 50,361 | |
| Other non-current liabilities¹ ³ | 15,863 | 17,586 | 16,992 | |
| Current leasing liabilities⁴ | 11,820 | 11,959 | 12,476 | |
| Other current liabilities⁴ | 59,514 | 61,503 | 54,174 |
TOTAL EQUITY AND LIABILITIES 171,861 180,623 180,214
Regarding restated figures for financial year 2024 see Note 5 Restated figures attributable to amendments to IAS 12.
Equity attributable to the shareholders of H & M Hennes & Mauritz AB amounts to SEK 39,163 m (43,176) and to non-controlling interests to SEK 54 m (62).
Interest-bearing non-current liabilities amount to SEK 58,953 m (61,340) and excluding leases to SEK 13,506 m (14,779), of which provisions for pensions were SEK 498 m (701).
Interest-bearing current liabilities amount to SEK 11,820 m (11,959) and excluding leases to SEK 4,097 m (0).
| SEK m | 2025-08-31 | 2024-08-31 | 2024-11-30 |
|---|---|---|---|
| Shareholders' equity at the beginning of the financial year¹ | 46,211 | 47,510 | 47,510 |
| Total comprehensive income for the period¹ | 4,037 | 8,075 | 12,077 |
| Transactions with non-controlling interests | 28 | 0 | –40 |
| Dividend | –10,910 | –10,468 | –10,456 |
| Repurchase of shares | –149 | –1,879 | –2,880 |
| Shareholders' equity at the end of the period¹ | 39,217 | 43,238 | 46,211 |
| Nine months | Nine months | |
|---|---|---|
| (Dec–Aug) | (Dec–Aug) | |
| SEK m | 2025 | 2024 |
| Operating activities | ||
| Profit after financial items¹ | 10,375 | 11,359 |
| Adjustment for non-cash items | ||
| – Provisions for pensions | 84 | 141 |
| – Other provisions | –5 | 367 |
| – Depreciation, amortisation and write-downs | 15,860 | 16,278 |
| – Other non-cash items | 112 | 63 |
| Taxes paid | –2,921 | –1,333 |
| Cash flow from operating activites before changes in working capital | 23,505 | 26,875 |
| Cash flow from changes in working capital | ||
| Operating receivables | –396 | 23 |
| Stock-in-trade | 785 | –4,708 |
| Operating liabilities | –1,180 | 2,592 |
| Cash flow from operating activities | 22,714 | 24,782 |
| Investing activities | ||
| Investments in intangible fixed assets | –997 | –1,010 |
| Investments in tangible fixed assets | –6,248 | –6,049 |
| Other investments | –137 | –514 |
| Cash flow from investing activities | –7,382 | –7,573 |
| Financing activities | ||
| Change in interest-bearing liabilities | 3,462 | –3,057 |
| Amortisation lease | –9,287 | –9,467 |
| Capital contributions non-controlling interests | 28 | 0 |
| Dividend | –5,455 | –5,235 |
| Repurchase of shares | –149 | –1,927 |
| Cash flow from financing activities | –11,401 | –19,686 |
| CASH FLOW FOR THE PERIOD | 3,931 | –2,477 |
| Cash and cash equivalents at beginning of the financial year | 17,340 | 26,398 |
| Cash flow for the period | 3,931 | –2,477 |
| Exchange rate effect | –908 | –223 |
| Cash and cash equivalents at end of the period | 20,363 | 23,698 |
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Net sales, SEK m | 142,154 | 161,120 | 173,385 | 172,285 | 169,064 |
| Change net sales from previous year in SEK, % | 6 | 13 | 8 | –1 | –2 |
| Change net sales previous year in local currencies, % | 13 | 8 | 0 | 0 | 2 |
| Operating profit, SEK m | 8,996 | 6,348 | 10,205 | 12,682 | 12,031 |
| Operating margin, % | 6.3 | 3.9 | 5.9 | 7.4 | 7.1 |
| Depreciation, amortisation and write-downs for the period, SEK m | 16,781 | 16,788 | 16,725 | 16,278 | 15,860 |
| Profit after financial items, SEK m | 8,297 | 5,753 | 9,094 | 11,359 | 10,375 |
| Profit after tax, SEK m¹ | 6,389 | 4,430 | 7,147 | 8,601 | 7,753 |
| Cash and cash equivalents, SEK m | 35,298 | 27,547 | 24,971 | 23,698 | 20,363 |
| Stock-in-trade, SEK m | 36,867 | 47,141 | 40,358 | 41,738 | 37,938 |
| Equity, SEK m¹ | 64,409 | 54,071 | 47,878 | 43,238 | 39,217 |
| Average number of shares outstanding, thousands² | 1,655,072 | 1,653,960 | 1,629,687 | 1,612,843 | 1,604,266 |
| Earnings per share, SEK¹ ² | 3.86 | 2.68 | 4.39 | 5.35 | 4.86 |
| Cash flow from operating activities | |||||
| per share, SEK² | 22.48 | 11.02 | 15.18 | 15.37 | 14.16 |
| Number of shares outstanding as of the closing day, thousands² | 1,655,072 | 1,645,494 | 1,629,687 | 1,610,542 | 1,603,391 |
| Equity per share, SEK¹ ² | 38.92 | 32.86 | 29.38 | 26.85 | 24.46 |
| Share of risk-bearing capital, %¹ | 36.9 | 30.4 | 27.3 | 25.3 | 24.1 |
| Equity/assets ratio, %¹ | 34.8 | 28.2 | 25.5 | 23.9 | 22.8 |
| Total number of stores | 4,856 | 4,664 | 4,375 | 4,298 | 4,118 |
| Rolling 12 months | |||||
| Average number of shares outstanding, thousands² | 1,655,072 | 1,654,237 | 1,637,189 | 1,616,373 | 1,605,254 |
| Earnings per share, SEK¹ ² | 5.36 | 5.47 | 3.84 | 6.32 | 6.72 |
| Return on equity, %¹ | 15.1 | 15.3 | 12.3 | 22.3 | 26.0 |
| Return on capital employed, %¹ | 9.6 | 10.1 | 9.3 | 15.0 | 14.9 |
Regarding restated figures for financial year 2024 see Note 5 Restated figures attributable to amendments to IAS 12.
Before and after dilution, excluding own shares.
For definitions and explanations of the alternative performance measures in this report, see page 162–164 in the annual and sustainability report for the 2024 financial year.
| Q3 (Jun–Aug) |
Nine months | |||||
|---|---|---|---|---|---|---|
| (Dec–Aug) | ||||||
| SEK m | 2025 | 2024 | 2025 | 2024 | 2024 | |
| Net sales | 591 | 593 | 1,706 | 1,721 | 2,364 | |
| Gross profit | 591 | 593 | 1,706 | 1,721 | 2,364 | |
| Administrative expenses | –32 | –34 | –110 | –133 | –170 | |
| Operating profit | 559 | 559 | 1,596 | 1,588 | 2,194 | |
| Net financial items¹ | 537 | 940 | 952 | 1,435 | 10,060 | |
| Profit after financial items | 1,096 | 1,499 | 2,548 | 3,023 | 12,254 | |
| Year-end appropriations | – | – | – | – | –1,287 | |
| Tax | –115 | –90 | –317 | –312 | –217 | |
| PROFIT FOR THE PERIOD | 981 | 1,409 | 2,231 | 2,711 | 10,750 |
| Q3 (Jun–Aug) |
Nine months | Full-year | |||
|---|---|---|---|---|---|
| (Dec–Aug) | (Dec–Nov) | ||||
| SEK m | 2025 | 2024 | 2025 | 2024 | 2024 |
| PROFIT FOR THE PERIOD | 981 | 1,409 | 2,231 | 2,711 | 10,750 |
| Other comprehensive income | |||||
| Items that will not be reclassified to profit or loss Remeasurement of |
|||||
| defined benefit pension plans | 2 | –7 | 4 | –7 | –14 |
| Tax related to the above remeasurement | –1 | 1 | –1 | 1 | 3 |
| Other comprehensive income | 1 | –6 | 3 | –6 | –11 |
| TOTAL COMPREHENSIVE INCOME FOR THE PERIOD |
982 | 1,403 | 2,234 | 2,705 | 10,739 |
| 2025-08-31 | 2024-08-31 | 2024-11-30 | |
|---|---|---|---|
| SEK m | |||
| ASSETS | |||
| Non-current assets | |||
| Property, plant and equipment | 123 | 133 | 130 |
| Other non-current assets | 1,464 | 2,043 | 1,463 |
| 1,587 | 2,176 | 1,593 | |
| Current assets | |||
| Current receivables | 25,524 | 23,557 | 26,942 |
| Cash and cash equivalents | 4 | 0 | – |
| 25,528 | 23,557 | 26,942 | |
| TOTAL ASSETS | 27,115 | 25,733 | 28,535 |
| EQUITY AND LIABILITIES | |||
| Equity | 4,938 | 6,717 | 13,763 |
| Untaxed reserves | 17 | 17 | 17 |
| Non-current liabilities¹ | 12,532 | 13,327 | 13,176 |
| Current liabilities² | 9,628 | 5,672 | 1,579 |
| TOTAL EQUITY AND LIABILITIES | 27,115 | 25,733 | 28,535 |
All non-current liabilities are interest-bearing.
Interest-bearing current liabilities amount to SEK 3,500 m (0). Dividend to be paid amounts to SEK 5,455 m (5,234).
The group applies International Financial Reporting Standards (IFRS) and interpretations by the IFRS Interpretations Committee as adopted by the EU. This report has been prepared according to IAS 34 Interim Financial Reporting, the Swedish Financial Reporting Board's Recommendation RFR 1 Supplementary Rules for Consolidated Financial Statements and the Swedish Annual Accounts Act.
The parent company applies the Swedish Annual Accounts Act and the Swedish Financial Reporting Board's recommendation RFR 2 Accounting for Legal Entities, which essentially involves applying IFRS.
The accounting principles and calculation methods applied in this report are unchanged from those used in the preparation of the annual and sustainability report and consolidated financial statements for 2024. No new or revised IFRS standards or interpretations applied from 1 December 2024 have had any significant impact on the consolidated financial statements.
For a more detailed description of the accounting principles applied to the group and the parent company in this interim report, see the notes of the annual and sustainability report for the 2024 financial year.
The H&M group's financial instruments consist mainly of shares and interests, accounts receivable, other receivables, cash and cash equivalents, accounts payable, interestbearing securities and liabilities, and currency derivatives.
Measurement principles and classification of financial instruments are unchanged from the information disclosed in note 24 in the annual and sustainability report for 2024.
Shares are measured at fair value, either through profit or loss or through other comprehensive income. Where holdings of shares are assessed to be strategic, the H&M group has chosen to recognise changes in value in other comprehensive income.
The value of other shares and interests based on level 3 inputs according to IFRS 13 amounts in total to SEK 2,303 m (2,691) as at 31 August 2025, the largest investments being Klarna at SEK 847 m (766), Sheertex at SEK 164 m (575) and Instabee at SEK 155 m (188). The effect of measurement of the group's other shares and interests is reported in other comprehensive income and amounts to SEK –29 m (–36) for the third quarter.
Currency derivatives are measured at fair value based on level 2 inputs in the IFRS 13 hierarchy. As at 31 August 2025 forward contracts with a positive market value amount to SEK 570 m (753), reported under other current receivables. Forward contracts with a negative market value amount to SEK 843 m (778), which is recognised in other current liabilities.
In hedge accounting, derivatives are classified as cash flow hedges or as fair value hedges. As at 31 August 2025 the nominal amount of outstanding interest rate swaps was SEK 0 m (554).
Other financial assets and liabilities are measured at amortised cost. Measurement at fair value would decrease the group's liabilities to credit institutions by around SEK 100 m. The decrease is due to general interest rate increases since debt was issued. The fair values of other financial instruments are assessed to be approximately equal to their book values.
| Nine months | |||
|---|---|---|---|
| (Dec–Aug) | |||
| SEK m | 2025 | 2024 | |
| Asia and Oceania | |||
| External net sales | 20,022 | 21,343 | |
| Operating profit | 244 | 786 | |
| Operating margin, % | 1.2 | 3.7 | |
| Europe and Africa¹ | |||
| External net sales | 111,735 | 112,084 | |
| Operating profit | 5,623 | 4,771 | |
| Operating margin, % | 5.0 | 4.3 | |
| North and South America | |||
| External net sales | 37,307 | 38,858 | |
| Operating profit | 1,111 | 597 | |
| Operating margin, % | 3.0 | 1.5 | |
| Group Functions | |||
| Net sales to other segments | 54,975 | 57,709 | |
| Operating profit | 5,053 | 6,528 | |
| Operating margin, % | 9.2 | 11.3 | |
| Eliminations | |||
| Net sales to other segments | –54,975 | –57,709 | |
| Total | |||
| External net sales | 169,064 | 172,285 | |
| Operating profit | 12,031 | 12,682 | |
| Operating margin, % | 7.1 | 7.4 | |
| Net financial items | –1,656 | –1,323 | |
| Profit after financial items | 10,375 | 11,359 |
| Q3 | Nine months | Full-year | |||
|---|---|---|---|---|---|
| (Jun–Aug) | (Dec–Aug) | (Dec–Nov) | |||
| SEK m | 2025 | 2024 | 2025 | 2024 | 2024 |
| DEPRECIATIONS AND AMORTISATIONS | |||||
| Intangible non-current assets and property, | |||||
| and equipment excluding right-of-use assets | |||||
| Cost of goods sold | 236 | 253 | 709 | 721 | 965 |
| Selling expenses | 1,618 | 1,790 | 5,006 | 5,395 | 7,236 |
| Administrative expenses | 94 | 96 | 284 | 287 | 383 |
| Total | 1,948 | 2,139 | 5,999 | 6,403 | 8,584 |
| Right-of-use assets | |||||
| Cost of goods sold | 299 | 319 | 891 | 968 | 1,262 |
| Selling expenses | 2,733 | 2,823 | 8,356 | 8,530 | 11,322 |
| Administrative expenses | 111 | 93 | 343 | 304 | 430 |
| Total | 3,143 | 3,235 | 9,590 | 9,802 | 13,014 |
| Total depreciations and amortisations | 5,091 | 5,374 | 15,589 | 16,205 | 21,598 |
| WRITE-DOWNS AND LOSSES AT DISPOSALS | |||||
| Intangible non-current assets and property, | |||||
| and equipment excluding right-of-use assets | |||||
| Cost of goods sold | 6 | 20 | 40 | 25 | 80 |
| Selling expenses | 85 | 34 | 211 | 21 | 266 |
| Administrative expenses | 0 | 5 | 8 | 14 | 20 |
| Total | 91 | 59 | 259 | 60 | 366 |
| Right-of-use assets | |||||
| Cost of goods sold | – | – | – | – | – |
| Selling expenses | –6¹ | 13 | –9¹ | 13 | 288 |
| Administrative expenses | –6¹ | – | 21 | – | – |
| Total | –12 | 13 | 12 | 13 | 288 |
| Total write-downs and losses at disposals | 79 | 72 | 271 | 73 | 654 |
| TOTAL DEPRECIATIONS, AMORTISATIONS, | 5,170 | 5,446 | 15,860 | 16,278 | 22,252 |
| AND LOSSES AT DISPOSALS |
Equity as at 31 August 2024 and profit for the third quarter and for the nine-month period 2024 have been adjusted as a consequence of the retrospective restatement of deferred tax relating to right-of-use assets and lease liabilities arising from the entry into force, effective from the 2024 financial year, of the amendment to IAS 12 Income Taxes concerning Deferred Tax related to Assets and Liabilities arising from a Single Transaction. For adjustments made for full-year 2024, see note 12 in the annual and sustainability report for 2024.
In the Five year summary the years 2021–2022 have not been restated.
For the financial year 2024 the following values have been adjusted accordingly:
| Group income statement and balance sheet | Q3 (Jun–Aug) |
||
|---|---|---|---|
| 2024, SEK m | 2024, SEK m | Change, SEK m | |
| Tax | –779 | –778 | –1 |
| Profit after tax/profit for the period | 2,306 | 2,307 | –1 |
| Total comprehensive income | 1,984 | 1,985 | –1 |
| Profit for the period attributable to the | |||
| shareholders of H & M Hennes & Mauritz AB | 2,318 | 2,319 | –1 |
| Total comprehensive income attributable to the | |||
| shareholders of H & M Hennes & Mauritz AB | 1,996 | 1,997 | –1 |
| Earnings per share, SEK | 1.44 | 1.44 | 0.00 |
| Group income statement and balance sheet | Nine months (Dec–Aug) |
||
|---|---|---|---|
| 2024, SEK m | 2024, SEK m | Change, SEK m | |
| Tax | –2,758 | –2,856 | 98 |
| Profit after tax/profit for the period | 8,601 | 8,503 | 98 |
| Total comprehensive income | 8,075 | 7,977 | 98 |
| Profit for the period attributable to the | |||
| shareholders of H & M Hennes & Mauritz AB | 8,634 | 8,536 | 98 |
| Total comprehensive income attributable to the | |||
| shareholders of H & M Hennes & Mauritz AB | 8,108 | 8,010 | 98 |
| Other non-current liabilities | 17,586 | 17,593 | –7 |
| Shareholders' equity at | |||
| the beginning of the financial year | 47,510 | 47,601 | –91 |
| Equity | 43,238 | 43,231 | 7 |
| Earnings per share, SEK | 5.35 | 5.29 | 0.06 |
| Nine months | ||||
|---|---|---|---|---|
| Key financial ratios | (Dec–Aug) | |||
| New restated value | Reported value | |||
| 2024 | 2024 | |||
| Equity per share, SEK | 26.85 | 26.84 | ||
| Return on equity, % | 22.3 | 22.1 | ||
| Return on capital employed, % | 15.0 | 15.0 | ||
| Share of risk-bearing capital, % | 25.3 | 25.3 | ||
| Equity-asset ratio, % | 23.9 | 23.9 | ||
| Earnings per share, SEK¹ | 6.32 | 6.26 |
There have been no significant events after the closing date that effects the financial reporting.





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H & M Hennes & Mauritz AB Nine-month report 2025 (1 Dec 2024–31 Aug 2025)
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