H&M Hennes & Mauritz

Earnings Release • Apr 18, 2017

Press release

18 April 2017

Sales development in March 2017

As previously communicated in conjunction with the three-month report 2017, the H&M group's sales including VAT during 1 March – 28 March 2017 increased by 7 percent in local currencies compared to the same period last year. For the whole month of March, sales increased by 6 percent compared to the same month last year.

Sales in March, April and May should be viewed together, partly because the Easter holiday falls in different months in different years and partly because the weather during this period can vary greatly from year to year.

Financial year 2013/2014 2014/2015 2015/2016 2016/2017 December 10 15 10 6 January 15 14 7 8 February 11 15 10 -1 March 13 10 2 6 April 17 10 5 May 19 10 9 June 12 14 8 July 17 16 10 August 19 1 7 September 8 11 1 October 14 12 10 November 10 4 9 Full year 14 11 7

Sales development per month in percent in local currencies:

The total number of stores in the group amounted to 4,426 on 31 March 2017 compared to 3,997 stores on 31 March 2016.

Percentage sales development for the month of April will be published in a press release at 08.00 (CET) on 8 May 2017.

Karl-Johan Persson, CEO

Contact: Nils Vinge, Head of IR, +46 8 796 52 50

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under the EU Market Abuse Regulation (596/2014 /EU). The information was submitted for publication by the abovementioned person at 08.00 CET on 18 April 2017. This press release, along with additional information about H&M, is available at www.hm.com.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M group has more than 4,400 stores in 65 markets including franchise markets. In 2016, sales including VAT were SEK 223 billion. The number of employees amounts to more than 161,000. For further information, visit hm.com.