H&M Hennes & Mauritz

Earnings Release • May 15, 2013

PRESS RELEASE 15 May 2013

SALES DEVELOPMENT IN APRIL 2013

In April 2013, H&M Group total sales including VAT in local currencies increased by 11 percent compared to the same month the previous year. Sales in comparable units increased by 1 percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year.

Sales during the first weeks in April were negatively affected by the unseasonably cold weather mainly in Europe.

Sales development per month in percent in local currencies:

	2009/2010			2010/2011		2011/2012		2012/2013
December	15	(3)	8	(0)	13	(4)	8	(-2)
January	11	(1)	9	(1)	12	(3)	5	(-4)
February	10	(-1)	9	(1)	13	(2)	5	(-3)
March	21	(9)	2	(-5)	26	(16)	-4	(-12)
April	4	(-6)	21	(11)	-1	(-10)	11	(1)
May	6	(-4)	12	(2)	12	(3)
June	20	(9)	5	(-4)	13	(3)
July	21	(10)	3	(-6)	11	(2)
August	24	(14)	8	(0)	6	(-4)
September	16	(8)	3	(-7)	15	(6)
October	13	(3)	8	(-2)	4	(-5)
November	17	(8)	9	(-1)	7	(-1)
Full year	15	(5)	8	(-1)	11	(1)

The figures in parenthesis in the table represent the sales development in comparable units.

The total number of stores amounted to 2,881 on 30 April 2013 versus 2,549 on 30 April 2012.

Percentage sales development for the month of May and total revenue in SEK for the second quarter (March to May) will be published in a separate press release on 12 June 2013. The Six-Month Report, covering the period 1 December 2012 to 31 May 2013, will be published on 19 June 2013 at 08.00 (CET).

Karl-Johan Persson, Managing Director

Contact: Nils Vinge, Head of IR +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08.00 (CET) on 15 May 2013.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the Group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has approximately 2,900 stores in 49 markets including franchise markets. In 2012, sales including VAT were SEK 140,948 million and the number of employees more than 104,000. For further information, visit hm.com.