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H&M Hennes & Mauritz

Earnings Release Oct 15, 2013

2920_rns_2013-10-15_9a35139d-2e8f-43bb-ad5d-9bcd4c066304.pdf

Earnings Release

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PRESS RELEASE

15 October 2013

SALES DEVELOPMENT IN SEPTEMBER 2013

In September 2013, H&M Group total sales including VAT in local currencies increased by 7 percent compared to the same month the previous year. Sales in comparable units decreased by 2 percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. September sales were negatively affected by calendar effects of approximately 2 percentage points.

Sales development per month in percent in local currencies:

2009/2010 2010/2011 2011/2012 2012/2013
December 15 (3) 8 (0) 13 (4) 8 (-2)
January 11 (1) 9 (1) 12 (3) 5 (-4)
February 10 (-1) 9 (1) 13 (2) 5 (-3)
March 21 (9) 2 (-5) 26 (16) -4 (-12)
April 4 (-6) 21 (11) -1 (-10) 11 (1)
May 6 (-4) 12 (2) 12 (3) 9 (0)
June 20 (9) 5 (-4) 13 (3) 13 (3)
July 21 (10) 3 (-6) 11 (2) 9 (-1)
August 24 (14) 8 (0) 6 (-4) 14 (4)
September 16 (8) 3 (-7) 15 (6) 7 (-2)
October 13 (3) 8 (-2) 4 (-5)
November 17 (8) 9 (-1) 7 (-1)
Full year 15 (5) 8 (-1) 11 (1)

The figures in parenthesis in the table represent the sales development in comparable units.

The total number of stores amounted to 3,006 on 30 September 2013 versus 2,669 on 30 September 2012.

Percentage sales development for the month of October will be published on 15 November 2013 at 8.00 (CET).

Karl-Johan Persson, Managing Director

Contact person: Nils Vinge, Head of IR, +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08.00 (CET) on 15 October 2013.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the Group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M Group has more than 3,000 stores in 53 markets. In 2012, sales including VAT were SEK 140,948 million and the number of employees more than 104,000. For further information, visit hm.com.

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