H&M Hennes & Mauritz

Earnings Release • Nov 17, 2008

PRESS RELEASE 17 November 2008

H&M GROUP SALES DEVELOPMENT IN OCTOBER

In the month of October 2008, sales in local currencies including VAT increased by 9 per cent compared to October previous year.

Sales increase per month in per cent excl. currency rate changes:

	2004/05	2005/06	2006/07	2007/08
December	13	14(4)	16(5)	10(-1)
January	5	15(5)	16(5)	17(3)
February	6	11(2)	15(5)	24(10)
March	20	0(-8)	29(17)	3(-8)
April	15	9(1)	21(8)	-1(-10)
May	18	13(5)	10(-2)	25(14)
June	18	9(1)	17(5)	8(-2)
July	12	11(2)	14(2)	15(3)
August	17	15(5)	11(-1)	8(-3)
September	7	9(0)	25(12)	10(-2)
October	10	12(3)	15(3)	9(-2)
November	11	11(2)	14(1)
Whole year	13	11(2)	17(5)

The figure in parenthesis represents the sales development in comparable H&M units. Comparable units mean the stores and the internet and catalogue sales countries that have been in operation for at least a financial year. H&M's financial year is 1 December to 30 November.

The number of stores amounted to 1,702* on 31 October 2008 versus 1,490 on 31 October 2007.

Sales development in the month of November will be published on Monday 15 December 2008 at 08.00 CET.

Rolf Eriksen, Managing Director

Contact person: Nils Vinge, Head of IR +46-8-796 5250

* Including 25 Monki and Weekday-stores.

The information in this sales development is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08.00 (CET) on 17 November 2008.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the OMX Nordic Exchange Stockholm. Today there are around 1,600 H&M stores on 33 markets. H&M has 68,000 employees and achieved sales including VAT in 2007 of SEK 92,123 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers. For further information visit www.hm.com.