HERSHEY CO

Regulatory Filings • Mar 26, 2025

DEFA14A 1 a2025proxystatementregiste.htm DEFA14A Document created using Wdesk Copyright 2025 Workiva Document

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No. )

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☐ Preliminary Proxy Statement

☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

☐ Definitive Proxy Statement

☒ Definitive Additional Materials

☐ Soliciting Material Pursuant to §240.14a-12

The Hershey Company

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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Your Vote Counts! THE HERSHEY COMPANY 2025 Annual Meeting Vote by May 5, 2025 11:59 PM EDT THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 V62441-P22577 You invested in THE HERSHEY COMPANY and it’s time to vote! You have the right to vote on proposals being presented at the 2025 Annual Meeting of Stockholders. This is an important notice regarding the availability of proxy materials for the Annual Meeting to be held on May 6, 2025. Get informed before you vote View the Notice of 2025 Annual Meeting and Proxy Statement and 2024 Annual Report to Stockholders online OR you can receive a free paper or email copy of the material(s) by requesting prior to April 22, 2025. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. For complete information and to vote, visit www.ProxyVote.com Control # Vote Virtually at the Meeting May 6, 2025 10:00 a.m. EDT Virtually at: www.virtualshareholdermeeting.com/HSY2025 Please check the meeting materials for any special requirements for meeting attendance. Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming Annual Stockholder Meeting. Please follow the instructions on the reverse side to vote these important matters. THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming Annual Stockholder Meeting. Please follow the instructions on the reverse side to vote these important matters. Voting Items 1. Election of Directors For Nominees: 01) Michele G. Buck 02) Timothy W. Curoe 03) Mary Kay Haben 04) Huong Maria T. Kraus 05) Deirdre A. Mahlan 06) Barry J. Nalebuff 07) Kevin M. Ozan 08) Juan R. Perez 09) Marie Quintero-Johnson 10) Cordel Robbin-Coker 11) Harold Singleton III 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2025. For 3. Approve named executive officer compensation on a non-binding advisory basis. For 4. Approve the Company’s Amended and Restated Certificate of Incorporation. For NOTE: Such other business as may properly come before the meeting or any adjournment thereof. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”.