HERSHEY CO — Regulatory Filings 2021

Apr 7, 2021

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

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The Hershey Company

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THE HERSHEY COMPANY 2021 Annual Meeting Vote by May 16, 2021 11:59 PM ET THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 D36633-P49426-Z79091 You invested in THE HERSHEY COMPANY and it’s time to vote! You have the right to vote on proposals being presented at the Annual Meeting. This is an important notice regarding the availability of proxy material for the stockholder meeting to be held on May 17, 2021. Get informed before you vote View the Notice of 2021 Annual Meeting and Proxy Statement and 2020 Annual Report to Stockholders online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 3, 2021. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. For complete information and to vote, visit www.ProxyVote.com Control # Vote Virtually at the Meeting May 17, 2021 10:00 a.m. EDT Smartphone users Point your camera here and vote without entering a control number Virtually at: www.virtualshareholdermeeting.com/HSY2021 Please check the meeting materials for any special requirements for meeting attendance. V1 Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters. Board Recommends Voting Items 1. Election of Directors Nominees: For 01) P. M. Arway 02) J. W. Brown 03) M. G. Buck 04) V. L. Crawford 05) R. M. Dutkowsky 06) M. K. Haben 07) J. C. Katzman 08) M. D. Koken 09) R. M. Malcolm 10) A. J. Palmer 11) J. R. Perez 12) W. L. Schoppert 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2021. For 3. Approve named executive officer compensation on a non-binding advisory basis. For Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Sign up for E-delivery”. D36634-P49426-Z79091 Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters. Board Recommends Voting Items 1. Election of Directors Nominees: For 01) P. M. Arway 02) J. W. Brown 03) M. G. Buck 04) M. K. Haben 05) J. C. Katzman 06) M. D. Koken 07) R. M. Malcolm 08) A. J. Palmer 09) J. R. Perez 10) W. L. Schoppert 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2021. For 3. Approve named executive officer compensation on a non-binding advisory basis. For Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Sign up for E-delivery”. D36635-P49426-Z79091