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Hemnet Group — Interim / Quarterly Report 2022
Apr 28, 2022
2918_10-q_2022-04-28_6ba8edd9-f208-4de9-87e9-bb32a1d1efc9.pdf
Interim / Quarterly Report
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Hemnet Interim report Q1
Interim report Q1
January-March 2022
"Continued strong growth in ARPL as a result of increased demand for value-added services and price adjustments"
Summary for the period January-March 2022
-
-
` Net sales increased 26.0 percent to SEK 179.6m (142.5)
` Adjusted EBITDA increased 49.5 percent to SEK 85.5m (57.2)
` Operating profit increased 398.5 percent to SEK 67.8m (13.6)
` ARPL, average revenue per listing, increased 41.3 percent to SEK 2,681 (1,898)
| Jan-Mar | Last twelve months | FY | ||||
|---|---|---|---|---|---|---|
| (SEK million, unless stated otherwise) | 2022 | 2021 | Change | ending Mar 2022 | 2021 | |
| Net sales | 179.6 | 142.5 | 26.0% | 765.2 | 728.1 | |
| Adjusted EBITDA* | 85.5 | 57.2 | 49.5% | 383.3 | 355.0 | |
| Adjusted EBITDA-margin*, % | 47.6% | 40.1% | 7.5 pp | 50.1% | 48.8% | |
| Operating profit* | 67.8 | 13.6 | 398.5% | 278.1 | 223.9 | |
| Earnings per share, basic, SEK¹ | 0.52 | 0.07 | 642.9% | 2.00 | 1.55 | |
| Earnings per share, diluted, SEK¹ | 0.52 | 0.07 | 642.9% | 2.00 | 1.55 | |
| Cash flow from operating activities | 72.7 | 11.8 | 516.1% | 295.9 | 235.0 |

¹The calculation of dilution of shares is made based on the number of days that the warrant programmes that have been active during each respective period. As no market price is available to set against the exercise price and the number of warrants is limited in relation to the number of ordinary shares, the dilution effect for periods before Hemnets IPO on 27 April, 2021, has been calculated based on the maximum theoretical dilution. For periods beginning after 27 April, 2021, the calculation of dilution is made based on the average share price during each respective period.
* Alternative Performance Measure, see pages 14-16 for derivation and definitions.
Net sales growth, %
26.0%
ARPL (average revenue per listing) growth, % 41.3%
Adjusted EBITDA-margin, %
47.6%
Operational highlights
- • Strong growth in average revenue per listing (ARPL), which increased 41.3 percent to SEK 2 681 (1 898).
- • Number of published listings increased by 3.9 percent compared to the same period last year, and a record for the number of published listings in March.
- • Launch of a new section that highlights real estate agents in an area, creating new opportunities for home sellers and real estate agents to connect on Hemnet.
Comments
Hemnet's net sales for the first quarter of 2022 increased by 26.0 percent to SEK 179.6m (142.5) and adjusted EBITDA increased by 49.5 percent to SEK 85.5m (57.2).
Revenues from property sellers grew by 47.1 percent, as more and more property sellers chose to maximize their properties' exposure on Hemnet. This increased demand is also driven by our product improvements that make services such as Hemnet Plus and Hemnet Premium increasingly valuable, in combination with a growing proportion of real estate agents actively recommending the services through the purchase flow on Hemnet. Together with our continuous focus on pricing this leads to strong growth in ARPL.
Revenue also increased because of a higher number of published listings during the quarter. The housing market continues to be very active, with a record number of published listings for March, including a record for both apartments and houses, while at the same time asking prices are at record highs. While there is currently some uncertainty around
macroeconomic factors, Sweden's property market is highly efficient and transparent, and has proven to be relatively stable over time.
Revenues from other customers decreased by 2.6 percent in the quarter. This was mainly due to a decline in traffic compared to a very strong 2021. At the same time, revenue from our most important customer group, real estate agents, is increasing, which is clear evidence that Hemnet continues to be the key partner for the real estate industry.
In terms of our product development, a new section was launched where local real estate agents are listed, based on the last reported final price. This list is making it easier for our visitors to connect with a real estate agent, while also creating another relevant place for agents to build their brand on Hemnet. We will continue to expand this area throughout the year. During the quarter we also worked to improve and clarify our offering for property developers, where we will soon be launching a number of new features. Our product focus on business customers will remain in 2022 and we will continue to expand our range of services that create new business opportunities for our customers.
Finally, I look forward to celebrating all the great achievements within the property industry in May, when Hemnet once again will be hosting Guldhemmet, Sweden's largest real-estate awards ceremony.
Cecilia Beck-Friis, CEO April 2022

Chief Executive's Comments
About Hemnet
Hemnet operates the leading property platform in Sweden. The Company emerged as an industry initiative in 1998 and has since transformed into a "win-win" value proposition for the housing market. By offering a unique combination of relevant products, insights and inspiration, Hemnet has built lasting relationships with buyers, sellers, and agents for more than 20 years. Hemnet shares a mutual passion for homes with its stakeholders and is driven by being an independent go-to-place for people to turn to for the various housing needs that arise through life. This is mirrored in the Company's vision to be the key to your property journey, supplying products and services to improve efficiency, transparency and mobility on the housing market.
Financial targets
Operational indicators
Profitability 45-50%
Leverage

Hemnet aims to achieve annual net sales growth of 15–20 percent.
Hemnet aims to achieve an adjusted EBITDA margin of 45–50 percent in the medium term.

| Jan-Mar | Last twelve months | FY | ||||
|---|---|---|---|---|---|---|
| 2022 | 2021 | Change | ending Mar 2022 | 2021 | ||
| ARPL (average revenue per published listing), SEK | 2 681 | 1 898 | 41.3% | 2 641 | 2 467 | |
| Number of published listings, thousand | 45.7 | 44.0 | 3.9% | 200.1 | 198.4 |
Hemnet aims to achieve a Net Debt to Adjusted EBITDA of less than 2.0x


The key to your property journey
We increase efficiency, transparency and mobility on the housing market.

Financial summary, January-March 2021
Continued strong growth in net sales, as a result of increasing average revenue per listing (ARPL) driven by a strong development in sales of value-added services for sellers and price adjustments. Adjusted EBITDA increased 49.5 percent to SEK 85.5m (57.2).
Net sales and profit
Net sales increased by 26.0 percent to SEK 179.6m (142.5).
Revenue from property sellers increased by 47.1 percent to SEK 120.8 (82.1). The sales of value-added services for sellers - Hemnet Plus, Hemnet Premium, Raketen, Förnya annons (Renew ad) - continued to increase, which in combination with price adjustments across all products led to ARPL growing by 41.3 percent to SEK 2,681 (1,898). The number of published listings increased by 3.9 percent.
Net sales from other customers decreased by 2.6 percent to SEK 58.8m (60.4). Previous year included items affecting comparability of SEK 2.0m related to marketing activities carried out with Mäklarsamfundet (for further information on campaigns with Mäklarsamfundet, see Note K28 Related Party Transactions in the Annual and sustainability report for 2021). The remaining part of net sales from other customers increased by 0.7 percent to SEK 58.8 (58.4). Display revenue from real estate agents and banks increased while the corresponding revenue from property developers and other customers decreased. Revenue from value-added services for real estate agents increased.
Capitalised development was SEK 2.5m (2.6m) and related to
investments in new products for property sellers and buyers, as well as new products for property developers and real estate agents.
Other external expenses decreased by 26.5 percent to SEK 59.0m (80.3). However, the first quarter 2021 included items affecting comparability of SEK 26.0m, consisting of SEK 23.4m related to IPO-preparations and SEK 2.6m for marketing campaigns carried out together with Mäklarsamfundet.
Other external expenses, excluding items affecting comparability, increased by 8.7 percent to SEK 59.0m (54.3). The majority of these expenses was SEK 34.9m (31.5) administration and commission expenses to real estate agents, which increased by 10.8 percent. The remaining part increased by 5.7 percent to SEK 24.1m (22.8), mainly related to higher consultancy costs due to the continued focus on product development.
Personnel costs increased by 20.8 percent to SEK 37.8m (31.3), as the company continued to invest in new personnel.
Adjusted EBITDA increased 49.5 percent to SEK 85.5m (57.2) and the adjusted EBITDA-margin was 47.6 percent (40.1).
EBITDA increased 157.5 percent to SEK 85.5m (33.2), corresponding to an EBITDA-margin of 47.6 (23.3) percent.
Adjusted EBITDA

- A Net sales
- B Compensation to real estate agents
- C Other external expenses excl. compensation to real estate agents
- D Personnel costs
- E Other

Depreciation & amortisation amounted to SEK 17.7m (19.6), whereof amortisation of intangible assets, mainly from the acquisition of Hemnet, amounted to SEK 15.5m (17.5) and depreciation of right-to-use assets amounted to SEK 1.9m (1.8).
Operating profit increased 398.5 percent to SEK 67.8m (13.6), corresponding to an operating margin of 37.8 (9.5) percent. The increase in operating margin is due to both the fact that the first quarter of 2021 included SEK 24.0m of items affecting comparability, as well as increasing net sales and the effect of the new compensation model for real estate agents that was launched 1 March 2021.
Financial items - net, improved from negative SEK 5.2m to negative SEK 1.6m, mainly due to lower interest costs on bank loans following both lower borrowing and lower interest rate on bank loans. Interest cost on bank loans was SEK 1.2m (3.9m).
Tax expenses amounted to SEK 13.7m (1.7), corresponding to an effective tax rate of 20.7 (20.5) percent.
Net profit for the period increased by SEK 45.8m and amounted to SEK 52.5m (6.7).
Cash flow and financial position
Cash flow from operating activities increased by SEK 60.9m and amounted to SEK 72.7m (11.8). The increase is mainly driven by the increased operating profit, with some positive effects also from lower interest payments, but was partly offset by mainly higher tax payments following the higher profit in 2022. The change in working capital was positive SEK 15.3m (-2.0). Taxes paid during the quarter amounted to SEK -26.9m (-14.3).
The cash flow from investing activities was SEK -4.0m (+20.7). Investments in intangible and tangible fixed assets were in

total SEK -4.0m (-4.0) and almost entirely related to capitalised development expenses, SEK -3.3m (-3.8). During the same period last year, all interest-bearing securities were divested, which lead to a positive cash flow of SEK 24.7m.
Cash flow from financing activities amounted SEK -66.9m (-7.0), mainly following voluntary repayments of bank loans of SEK -65.0m. Amortisation of lease liabilities resulted in a cash flow of SEK -1.9m. During the same period last year, the financing activities resulted in a cash flow of SEK -7.0m which included instalment payments for bank loans of SEK -5.1m and amortisation of leasing liabilities of SEK -1.9m.
Cash and cash equivalents amounted to SEK 96.3m (272.6) and total interest-bearing liabilities amounted to SEK 217.8m (680.1). Net debt thereby amounted to SEK 121.5m (407.5) which correspond to 0.3 (1.9) times adjusted EBITDA for the last twelve months.
Total shareholders' equity was SEK 1,569.4m (1,356.3), which is equivalent to an equity-to-assets ratio of 73.8 percent (56.7).
Parent company, financial development January-March
Net sales for the Parent company was SEK 3.0m (2.3). All revenue refers to services to other Group companies. Operating profit/loss was SEK -0.9m (-22.4), where last year's result included expenses related to IPO-preparations of SEK 23.0m that was classified as items affecting comparability.
The Parent company's assets essentially consist of participations in Group companies and Group receivables. Operations are financed by equity, bank loans and Group liabilities. Equity in the Parent company at period end was SEK 994.4m (1,166.4) and the equity ratio was 62.6 percent (97.8).
Financial position
Historical development of the Group's net debt and net debt in relation to rolling twelve months adjusted EBITDA.

Other information
Covid-19 effects and the war in Ukraine
The Covid-19 pandemic have had a major impact on society but has not had any significant negative impact on Hemnet's financial results. The number of visits to Hemnet increased during the beginning of the pandemic and during the first half of 2021, after which the number of visits now has returned to more normal levels. During the period, the number of published listings increased as well as ARPL (average revenue per listing). Overall increased remote working during the pandemic has likely benefitted the interest in Hemnet, as the home and living environment became an even more important part of people's everyday life.
The war in Ukraine may have had a negative impact on traffic to Hemnet during a period of time. However, the company's assessment is that this has not had any material financial impact.
Employees
The number of employees at the end of the period was 121 compared to 112 at the end of December 2021. The increase is primarily in the area of product development.
Seasonality
Hemnet's sales and earnings are partly affected by seasonal fluctuations, mainly linked to vacation seasons and major holidays, as the number of listings and activity on Hemnets platforms tend to be lower during these periods than during
other periods of the year. Seen over a financial year, the year begins with low volumes that gradually increase until the summer months where volumes decrease to lower levels and then increase again after the summer holiday period, before they decrease again ahead of the Christmas holidays.
Overall, the first quarter in particular tends to be weaker seasonally, both in terms of sales and earnings, while the second quarter tends to be the strongest.
Average revenue per published listing, ARPL, is affected by certain seasonal effects. Listing revenue and revenue from listing related value-added services is, in accordance with IFRS, recognised over the average duration of a listing on Hemnet. The effect is that quarters that are preceded by a month with a high volume of listings and value-added services benefit. Historically, March and September have been such months with high volume of listings, giving a positive contribution to revenue and ARPL in the following month and therefore the second and the fourth quarter respectively.
Risks and uncertainties
Hemnet is through its operations exposed to risks and uncertainties.
The income from listing fees is a significant part of sales. Hemnet's operations are therefore dependent on an efficient, well-functioning housing market with high mobility. Hemnet's advertising business has continued to develop positively, and we offer advertising both through direct sales and through programmatic trading. The development and trends for
advertising purchases in the market can affect Hemnet's revenue both positively and negatively. For Hemnet, it is of great importance to have a good relationship with the real estate agents and to have a substantial range of listings. Hemnet's future business may be threatened if a deteriorating agent relationship would result in a reduction in the number of listings.
In addition to its own funds, the Group´s operations are also financed through borrowing. As a result, the business is exposed to financing risks and interest rate risk. The Group's overall risk management policy focuses on the unpredictability of the financial markets and strives to minimise potential adverse effects on the Group's financial results.
For a detailed description of the risk factors and how they are managed, please refer to Hemnet's Annual Report 2021, pages 57-58. Hemnet's assessment is that no other significant risks or uncertainties have arisen during the period.
This report has not been subject to a review by Hemnet's auditor.
Håkan Erixon Chair
Cecilia Beck-Friis CEO
Christopher Caulkin Member of the board
Anders Edmark Member of the board
Tracey Fellows Member of the board
Kerstin Lindberg Göransson Member of the board
Nick McKittrick Member of the board
Håkan Hellström Member of the board
Pierre Siri Member of the board
Stockholm, 28 April, 2022 Hemnet Group AB (publ)
Condensed consolidated income statement
| Jan-Mar | Last twelve months | FY | ||||||
|---|---|---|---|---|---|---|---|---|
| (SEK million) | 2022 | 2021 | ending Mar 2022 | 2021 | (SEK million) | 2022-03-31 | 2021-03-31 | 2021-12-31 |
| Net sales 2 |
179.6 | 142.5 | 765.2 | 728.1 | ASSETS | |||
| Other operating income | 0.5 | 0.3 | 2.0 | 1.8 | Intangible assets | 1 959.4 | 2 022.1 | 1 971.6 |
| Total revenue | 180.1 | 142.8 | 767.2 | 729.9 | Other non-current assets | 8.1 | 12.7 | 8.3 |
| Total non-current assets | 1 967.5 | 2 034.8 | 1 979.9 | |||||
| Capitalised development | 2.5 | 2.6 | 4.5 | 4.6 | ||||
| Current receivables | 61.5 | 84.9 | 59.1 | |||||
| Other external expenses 3 |
-59.0 | -80.3 | -278.6 | -299.9 | Cash and cash equivalents | 96.3 | 272.6 | 94.5 |
| Personnel costs | -37.8 | -31.3 | -136.5 | -130.0 | Total current assets | 157.8 | 357.5 | 153.6 |
| Depreciation & amortisation | -17.7 | -19.6 | -77.1 | -79.0 | TOTAL ASSETS | 2 125.3 | 2 392.3 | 2 133.5 |
| Other operating costs | -0.3 | -0.6 | -1.4 | -1.7 | ||||
| Total operating expenses | -114.8 | -131.8 | -493.6 | -510.6 | EQUITY AND LIABILITIES | |||
| Operating profit | 67.8 | 13.6 | 278.1 | 223.9 | Total equity (attributable to controlling interest) | 1 569.4 | 1 356.3 | 1 516.9 |
| Net financial items | -1.6 | -5.2 | -22.2 | -25.8 | Non-current interest-bearing liabilities | 213.3 | 667.4 | 277.9 |
| Profit before taxes | 66.2 | 8.4 | 255.9 | 198.1 | ||||
| Deferred tax liabilities | 217.7 | 231.2 | 220.1 | |||||
| Income tax | -13.7 | -1.7 | -53.6 | -41.6 | Total non-current liabilities | 431.0 | 898.6 | 498.0 |
| Net profit for the period | 52.5 | 6.7 | 202.3 | 156.5 | ||||
| Net profit attributable to controlling interest | 52.5 | 6.7 | 202.3 | 156.5 | Current interest-bearing liabilities | 4.5 | 12.7 | 5.2 |
| Current non-interest-bearing liabilities | 120.4 | 124.7 | 113.4 | |||||
| Other comprehensive income | - | - | - | - | Total current liabilities | 124.9 | 137.4 | 118.6 |
| Total comprehensive income | 52.5 | 6.7 | 202.3 | 156.5 | Total liabilities | 555.9 | 1 036.0 | 616.6 |
| Earnings per share¹ | TOTAL EQUITY AND LIABILITIES | 2 125.3 | 2 392.3 | 2 133.5 | ||||
| before dilution, SEK | 0.52 | 0.07 | 2.00 | 1.55 | ||||
| after dilution, SEK | 0.52 | 0.07 | 2.00 | 1.55 | ||||
| Number of shares | ||||||||
| Average before dilution | 101 131 478 100 719 421 | 101 100 997 | 100 999 394 | ¹The calculation of dilution of shares is made based on the number of days that the warrant programmes that have been active during each respective period. As | ||||
| Average after dilution | 101 131 478 101 131 478 | 101 178 352 | 101 165 871 | no market price is available to set against the exercise price and the number of warrants is limited in relation to the number of ordinary shares, the dilution effect | ||||
| At period end | 101 131 478 100 719 421 | 101 131 478 | 101 131 478 | for periods before Hemnets IPO on 27 April, 2021, has been calculated based on the maximum theoretical dilution. For periods beginning after 27 April, 2021, the calculation of dilution is made based on the average share price during each respective period. |
Condensed consolidated statement of financial position



Condensed consolidated statement of changes in equity Condensed consolidated statement of cash flow
| Jan-Mar | FY | Jan-Mar | FY | |||||
|---|---|---|---|---|---|---|---|---|
| (SEK million) | 2022 | 2021 | 2021 | (SEK million) | 2022 | 2021 | 2021 | |
| Equity, opening balance 1 516.9 |
1 349.6 | 1 349.6 | Operating activities | |||||
| Net profit for the period | 52.5 | 6.7 | 156.5 | Operating profit | 67.8 | 13.6 | 223.9 | |
| Other comprehensive income | - | - | - | Adjustments for non-cash items | 17.7 | 19.5 | 79.0 | |
| Total comprehensive income | 52.5 | 6.7 | 156.5 | Interest paid and received | -1.2 | -5.0 | -15.0 | |
| Paid income tax | -26.9 | -14.3 | -49.6 | |||||
| Share and warrant issues | - | - | 16.8 | Cash flow from operating activities before changes in working capital | 57.4 | 13.8 | 238.3 | |
| Share redemption | - | - | -5.0 | |||||
| Issue expenses | - | - | -1.0 | Changes in working capital, net | 15.3 | -2.0 | -3.3 | |
| Total transactions with shareholders | - | - | 10.8 | Cash flow from operating activities | 72.7 | 11.8 | 235.0 | |
| Equity, closing balance 1 569.4 |
1 356.3 | 1 516.9 | Investing activities | |||||
| Investments in intangible assets, net | -3.3 | -3.8 | -6.5 | |||||
| Investments in tangible assets, net | -0.7 | -0.2 | -0.5 | |||||
| Divestment of interest-bearing securities | - | 24.7 | 24.7 | |||||
| Cash flow from investing activities | -4.0 | 20.7 | 17.7 | |||||
| Financing activities | ||||||||
| Borrowings | - | - | 500.0 | |||||
| Repayment of loans | -65.0 | -5.1 | -908.6 | |||||
| Amortisation of lease liabilities | -1.9 | -1.9 | -7.5 | |||||
| Issue of shares and warrants | - | - | 11.8 | |||||
| Issue expenses | - | - | -1.0 | |||||
| Cash flow from financing activities | -66.9 | -7.0 | -405.3 | |||||
| Net change in cash and cash equivalents | 1.8 | 25.5 | -152.6 | |||||
| Cash and cash equivalents, beginning of period | 94.5 | 247.1 | 247.1 | |||||
| Cash and cash equivalents, end of period | 96.3 | 272.6 | 94.5 |

Condensed parent company income statement Condensed parent company balance sheet
Parent company statement of comprehensive
| Jan-Mar | FY | ||||||
|---|---|---|---|---|---|---|---|
| (SEK million) | 2022 | 2021 | 2021 | (SEK million) | 2022-03-31 | 2021-03-31 | 2021-12-31 |
| Net sales | 3.0 | 2.3 | 5.6 | ASSETS | |||
| Total revenue | 3.0 | 2.3 | 5.6 | Non-current assets | 1 578.0 | 1 141.6 | 1 660.0 |
| Current assets | 11.6 | 51.1 | 21.6 | ||||
| Other external costs | -2.9 | -23.5 | -53.4 | TOTAL ASSETS | 1 589.6 | 1 192.7 | 1 681.6 |
| Personnel costs | -1.0 | -1.0 | -5.7 | ||||
| Other operating costs | - | -0.2 | -0.2 | EQUITY AND LIABILITIES | |||
| Total operating expenses | -3.9 | -24.7 | -59.3 | Equity | |||
| Operating profit/loss | -0.9 | -22.4 | -53.7 | Restricted equity | 77.4 | 68.4 | 77.4 |
| Non-restricted equity | 917.0 | 1 098.0 | 919.5 | ||||
| Net financial items | -1.6 | - | -5.5 | Total equity | 994.4 | 1 166.4 | 996.9 |
| Profit before taxes | -2.5 | -22.4 | -59.2 | ||||
| Non-current liabilities | 213.3 | - | 277.9 | ||||
| Allocations - Group contributions | - | - | 286.2 | Current liabilities | 381.9 | 26.3 | 406.8 |
| Income tax | - | - | -46.8 | Total liabilities | 595.2 | 26.3 | 684.7 |
| Net income (loss) | -2.5 | -22.4 | 180.2 | TOTAL EQUITY AND LIABILITIES | 1 589.6 | 1 192.7 | 1 681.6 |
| Jan-Mar | FY | ||
|---|---|---|---|
| (SEK million) | 2022 | 2021 | 2021 |
| Net income (loss) | -2.5 | -22.4 | 180.2 |
| Other comprehensive income | - | - | - |
| Total comprehensive income for the period | -2.5 | -22.4 | 180.2 |
Notes
Note 1 Accounting principles
The Parent company, Hemnet Group AB (publ), applies the Swedish Annual Accounts Act and the Swedish Financial Reporting Board's recommendation (RFR 2), accounting for legal entities. The accounting principles are consistent with those of the previous year and, where applicable, with the Group's accounting principles.
Amounts are expressed in SEK million unless stated otherwise. Amounts and figures in brackets refer to comparative figures for the corresponding period last year. In some cases, roundings have been made, which means that tables and calculations do not always sum up exactly.
Note 2 Net sales
This report has been prepared in accordance with IAS 34, Interim Financial Reporting, International Financial Reporting Standards (IFRS) issued by the International Accounting Standards Board (IASB) and Interpretation Statements of the International Financial Reporting Interpretations Committee (IFRIC) as adopted by the EU. The Group applies the same accounting principles as described in Note 1 in the annual report for 2021 and no new or IFRS or IFRIC interpretations that have not yet come into force are expected to have a material impact on the Group. Net sales from external customers by customer category and service category: Net sales by customer category Jan-Mar
Revenues are in their entirety attributable to services rendered to private individuals and companies. Property sellers revenue consists of sales to consumers, while Real estate agents, Real estate developers and Advertisers represent sales to business customers. Revenue is recognized over time as performance obligations are fulfilled. The revenues are almost entirely attributable to Swedish customers.
The categorising per service has been updated from this report and now consists of Listings services and Other services. The new category Listing services consists of (i) what in previous reports was called Listing fees, as well as (ii) the part of the previous category Value-added services that related to publishing of listings (Hemnet Plus, Hemnet Premium, Raketen, Förnya annons). The new category Other services consists of (i) what in previous reports was called Advertising and other, as well as (ii) the remaining part of the previuos category Value-added services.
| Net sales by customer category | Jan-Mar | Last twelve months |
FY | ||
|---|---|---|---|---|---|
| (SEK million) | 2022 | 2021 | ending Mar 2022 | 2021 | |
| Property sellers | 120.8 | 82.1 | 521.0 | 482.3 | |
| Real estate agents | 26.7 | 23.3 | 98.8 | 95.4 | |
| Real estate developers | 11.8 | 14.6 | 51.6 | 54.4 | |
| Advertisers | 20.3 | 22.5 | 93.8 | 96.0 | |
| Total net sales | 179.6 | 142.5 | 765.2 | 728.1 |
| Net sales by service category | Jan-Mar | Last twelve months |
FY | |
|---|---|---|---|---|
| (SEK million) | 2022 | 2021 | ending Mar 2022 | 2021 |
| Listing services | 127.0 | 87.9 | 547.4 | 508.3 |
| Other services | 52.6 | 54.6 | 217.8 | 219.8 |
| Total net sales | 179.6 | 142.5 | 765.2 | 728.1 |
Note 3 Other external expenses
Administration and commission compensation refers to compensation to real estate agent offices regarding administration of property listings on Hemnet's platform and, for real estate agent offices having entered into a commission agreement regarding sale of Hemnet's value-added services, commission.
Note 4 Financial instruments
Hemnet's financial instruments consist mainly of accounts receivables, other current receivables, liabilities to credit institutions, accounts payable and accrued expenses.
Liabilities to credit institutions carries a floating interest that is estimated in all material respects to correspond to current market rate, whereby fair value is deemed to approximately correspond to booked value adjusted for accrued borrowing costs (level 2). For other financial assets and liabilities, their book values are an approximation of fair value, why these items are not split according to the fair value hierarchy.
Note 5 Related party transactions
Transactions with related parties and management incentive program are described in notes G28 and G8 in the annual report for 2021.
Agreement with Svensk Fastighetsförmedling AB ("Svensk Fastighetsförmedling") regarding mediation of Hemnets advertising services
Hemnet has entered into an agreement with Svensk Fastighetsförmedling regarding mediation and coordination of display and native campaigns.
In other respects, the scope and focus of these transactions did not change significantly during the period.
Note 6 Significant events after the end of the period
No material events have occurred after the reporting period which have had a material impact on the operation or assumptions and assessments used in preparation of this report.

| Jan-Mar | Last twelve months |
FY | ||
|---|---|---|---|---|
| (SEK million) | 2022 | 2021 | ending Mar 2022 | 2021 |
| Administration and commission compensation |
-34.9 | -31.5 | -153.5 | -150.1 |
| Other | -24.1 | -48.8 | -125.1 | -149.8 |
| Total other external expenses | -59.0 | -80.3 | -278.6 | -299.9 |
| (SEK million, unless stated otherwise) | 2022 | 2021 | ending Mar 2022 | 2021 |
|---|---|---|---|---|
| EBITDA | 85.5 | 33.2 | 355.2 | 302.9 |
| EBITDA margin, % | 47.6% | 23.3% | 46.4% | 41.6% |
| Adjusted EBITDA | 85.5 | 57.2 | 383.3 | 355.0 |
| Adjusted EBITDA margin, % | 47.6% | 40.1% | 50.1% | 48.8% |
| Operating profit | 67.8 | 13,6 | 278.1 | 223.9 |
| Operating margin, % | 37.8% | 9.5% | 36.3% | 30.8% |
| Net profit for the period | 52.5 | 6.7 | 202.3 | 156.5 |
| Profit margin % | 29.2% | 4.7% | 26.4% | 21.5% |
| Earnings per share, basic, SEK | 0.52 | 0.07 | 2.00 | 1.55 |
| Earnings per share, diluted, SEK | 0.52 | 0.07 | 2.00 | 1.55 |
| ARPL (average revenue per published listing), SEK | 2 681 | 1 898 | 2 641 | 2 467 |
| Net debt | 121.5 | 407.5 | 121.5 | 188.6 |
| Net debt/EBITDA (LTM), times | 0.3 | 2.2 | 0.3 | 0.6 |
| Net debt/Adjusted EBITDA (LTM), times | 0.3 | 1.9 | 0.3 | 0.5 |
| Debt/Equity ratio, times | 0.1 | 0.5 | 0.1 | 0.2 |
| Equity/Assets ratio, % | 73.8% | 56.7% | 73.8% | 71.1% |
| Cash conversion, % | 101.8% | 107.3% | 101.8% | 97.1% |
| Number of published listings during the period, thousand | 45.7 | 44.0 | 200.1 | 198.4 |
| Number of employees at period end | 121 | 111 | 121 | 112 |
| Jan-Mar | Last twelve months | FY | |
|---|---|---|---|
* See pages 14-16 for derivation and definitions.
Group key ratios
Derivation of alternative performance measures
Certain statements and analyses presented in this interim report include alternative performance measures (AMPs) that are not defined by IFRS. The company believes that this information, together with comparable defined IFRS metrics, are useful to investors as they provide a basis for measuring operating profit and ability to repay debt and invest in operations. Corporate management use these financial measurements, along with the most directly comparable financial metrics under IFRS, to evaluate operational results and value added. The APMs should not be assessed in isolation from, or as a substitute for, financial information presented in the financial statements in accordance with IFRS. The APMs reported need not necessarily be comparable to similar metrics presented by other companies. The reconciliations are presented in the tables below.
| Jan-Mar | Last twelve months |
FY | |||
|---|---|---|---|---|---|
| (SEK million, unless stated otherwise) | 2022 | 2021 | ending Mar 2022 | 2021 | |
| Operating profit | 67.8 | 13.6 | 278.1 | 223.9 | |
| Depreciation & amortisation | 17.7 | 19.6 | 77.1 | 79.0 | |
| EBITDA | 85.5 | 33.2 | 355.2 | 302.9 | |
| Net sales | 179.6 | 142.5 | 765.2 | 728.1 | |
| EBITDA margin, % | 47.6% | 23.3% | 46.4% | 41.6% | |
| EBITDA | 85.5 | 33.2 | 355.2 | 302.9 | |
| Items affecting comparability: | |||||
| Advertising revenue | - | -2.0 | -3.7 | -5.7 | |
| Marketing costs | - | 2.6 | 6.5 | 9.1 | |
| Consultant costs | - | 23.4 | 25.3 | 48.7 | |
| Adjusted EBITDA | 85.5 | 57.2 | 383.3 | 355.0 | |
| Net sales | 179.6 | 142.5 | 765.2 | 728.1 | |
| Adjusted EBITDA margin, % | 47.6% | 40.1% | 50.1% | 48.8% | |
| Operating profit | 67.8 | 13.6 | 278.1 | 223.9 | |
| Net sales | 179.6 | 142.5 | 765.2 | 728.1 | |
| Operating margin, % | 37.8% | 9.5% | 36.3% | 30.8% |
| Jan-Mar | Last twelve months |
FY | |||
|---|---|---|---|---|---|
| (SEK million, unless stated otherwise) | 2022 | 2021 | ending Mar 2022 | 2021 | |
| Net sales | 179.6 | 142.5 | 765.2 | 728.1 | |
| Revenue not arising from published listings | -57.1 | -59.0 | -236.9 | -238.8 | |
| Revenue from published listings | 122.5 | 83.5 | 528.3 | 489.3 | |
| Number of published listings, thousands | 45.7 | 44.0 | 200.1 | 198.4 | |
| ARPL, SEK | 2 681 | 1 898 | 2 641 | 2 467 | |
| Non-current interest-bearing liabilities | 213.3 | 667.4 | 213.3 | 277.9 | |
| Current interest-bearing liabilities | 4.5 | 12.7 | 4.5 | 5.2 | |
| Cash and cash equivalents, including current interest-bearing securities |
96.3 | 272.6 | 96.3 | 94.5 | |
| Net debt | 121.5 | 407.5 | 121.5 | 188.6 | |
| EBITDA, LTM | 355.2 | 188.1 | 355.2 | 302.9 | |
| Net debt/LTM EBITDA, times | 0.3 | 2.2 | 0.3 | 0.6 | |
| Net debt | 121.5 | 407.5 | 121.5 | 188.6 | |
| Adjusted EBITDA, LTM | 383.3 | 212.1 | 383.3 | 355.0 | |
| Net debt/LTM adjusted EBITDA, times | 0.3 | 1.9 | 0.3 | 0.5 | |
| Equity | 1 569.4 | 1 356.3 | 1 569.4 | 1 516.9 | |
| Total assets | 2 125.3 | 2 392.3 | 2 125.3 | 2 133.5 | |
| Equity/Assets ratio, % | 73.8% | 56.7% | 73.8% | 71.1% | |
| Non-current interest-bearing liabilities | 213.3 | 667.4 | 213.3 | 277.9 | |
| Current interest-bearing liabilities | 4.5 | 12.7 | 4.5 | 5.2 | |
| Total interest-bearing liabilities | 217.8 | 680.1 | 217.8 | 283.1 | |
| Equity | 1 569.4 | 1 356.3 | 1 569.4 | 1 516.9 | |
| Debt/Equity ratio, times | 0.1 | 0.5 | 0.1 | 0.2 | |
| Adjusted EBITDA, LTM | 383.3 | 212.1 | 383.3 | 355.0 | |
| Decrease / (Increase) in net working capital, LTM | 14.0 | 23.9 | 14.0 | -3.3 | |
| Capital expenditures, LTM | -7.0 | -8.5 | -7.0 | -7.0 | |
| Free cash flow, LTM | 390.3 | 227.5 | 390.3 | 344.7 | |
| Adjusted EBITDA, LTM | 383.3 | 212.1 | 383.3 | 355.0 | |
| Cash conversion, % | 101.8% | 107.3% | 101.8% | 97.1% |
Definitions
Alternative Performance Measures (APMs) are financial measures of historical or future financial performance, financial position or cash flows that are not defined in applicable accounting regulations (IFRS). These measures are not directly comparable to similar key ratios presented by other companies.
Average revenue per published listing, calculated as revenue from home sellers published listings including related value-added products
This measure enables comparison of profitability over time, regardless of depreciation of tangible and right-of-use assets as well as amortisation of intangible assets, and independent of taxes and the company's financing structure. The measure is also adjusted for
The measure reflects the business's operating profitability before depreciation of tangible and right-of-use assets as well as amortisation of intangible assets. The measure is an important component, together with net sales growth, to follow the company's value creation. The measure is also adjusted for the impact of items affecting comparability to increase comparability over time.
| Alternative key ratio | Definition |
|---|---|
| ARPL (Average revenue per listing) | during the period, in relation to the number of published listings during the period. It is a measure that shows the company's earning capacity per published listing. |
| Adjusted EBITDA | EBITDA adjusted for items affecting comparability. the impact of items affecting comparability to increase comparability over time. |
| Adjusted EBITDA-margin | Adjusted EBITDA in relation to net sales. |
| Cash conversion | and dividends, with the exception of interest-related cash flows. |
| Debt/Equity ratio | Interest-bearing liabilities in relation to total equity. |
| EBITDA (earnings before interest, taxes, depreciation and amortisation) |
intangible assets, as well as independent of taxes and the company's financing structure. |
Free cash flow in relation to adjusted EBITDA. Free cash flow is defined as adjusted EBITDA, adjusted for changes in working capital and reduced with investments in tangible and intangible assets. The measure is always calculated for the last twelve month period.
This measure shows the percentage of profit that is converted into cash flow. The purpose is to analyse what percentage of earnings can be converted into cash and cash equivalents and, in the longer term, the opportunity for investments, acquisitions
The measure shows the relation between the Company's two forms of financing. The measure shows how large a share the debt financing has in relation to the owners' invested capital. The measure reflects the financial strength, but also the leverage effect of the debt. A higher debt/equity ratio means a higher financial risk and a higher financial leverage on invested capital.
Operating profit plus depreciation of tangible and right-of-use assets as well as amortisation of intangible assets.
The measure enables comparison of profitability over time, regardless of depreciation of tangible and right-of-use assets as well as amortisation of intangible assets, as well as independent of taxes and the company's financing structure.
The measure reflects the business's operating profitability before depreciation of tangible and right-of-use assets as well as amortisation of intangible assets. The measure is an important component, together with net sales growth, to follow the company's value creation.
The measure reflects the Company's financial position. A high equity/assets ratio provides a readiness to be able to handle periods of weak economic growth. At the same time, a higher equity/assets ratio creates a lower financial leverage.
| Alternative key ratio | Definition |
|---|---|
| EBITDA-margin | EBITDA in relation to net sales. The measure reflects the business's operating profitability before depreciation of tangible and right-of-use assets as well as amortisation of intangible assets. The measure is an important component, together with net sales growth, to follow the company's value creation. |
| Equity/Assets ratio | Total equity in relation to total assets. The measure reflects the Company's financial position. A high equity/assets ratio provides a readiness to be able to handle periods of weak economic growth. At the same time, a higher equity/assets ratio creates a lower financial leverage. |
| Interest-bearing liabilities | Interest-bearing liabilities consists of debt to credit institutions and leasing debt. |
| Items affecting comparability | Items affecting comparability include revenue and expenses that do not arise regularly in the operating activities. A separate disclosure of items affecting comparability clarifies the development of the underlying business. |
| Net financial items | Financial income less financial expenses. The measure reflects the company's financial activities. |
| Net debt | Interest-bearing liabilities less cash and cash equivalents and current interest-bearing securities. Net debt is a measure used to follow the development of debt and the size of the refinancing need. Since cash and cash equivalents can be used to pay off debt at short notice, net debt is used instead of gross debt as a measure of the total loan financing. |
| Net debt/EBITDA Net debt/adjusted EBITDA |
Interest-bearing liabilities less cash and cash equivalents and current interest-bearing securities in relation to EBITDA or adjusted EBITDA. The measure is a debt ratio that shows how many years it would take to pay off the company's debt, provided that its net debt and EBITDA or adjusted EBITDA are constant and without taking into account the cash flows regarding interest, taxes and investments. |
| Operating margin | Operating profit/loss in relation to net sales. The measure reflects the operational profitability of the business. The measure is an important component, together with net sales growth, to follow the company's value creation. |
| Operating profit/loss | Total revenue less total operating expenses. The measure indicates the company's operation profit/loss before financing and taxes and is used to measure the profit generated by operating activities. |
| Profit margin | Net profit in relation to net sales. The measure indicates the company's profit after financing and taxes and is used to measure the profit generated by operating activities. |
Net debt is a measure used to follow the development of debt and the size of the refinancing need. Since cash and cash equivalents can be used to pay off debt at short notice, net debt is used instead of gross debt as a measure of the total loan financing.
Interest-bearing liabilities less cash and cash equivalents and current interest-bearing securities in relation to EBITDA or adjusted EBITDA.
The measure is a debt ratio that shows how many years it would take to pay off the company's debt, provided that its net debt and EBITDA or adjusted EBITDA are constant and without taking into account the cash flows regarding interest, taxes and investments.
The measure reflects the operational profitability of the business. The measure is an important component, together with net sales growth,
The measure indicates the company's operation profit/loss before financing and taxes and is used to measure the profit generated by
The measure indicates the company's profit after financing and taxes and is used to measure the profit generated by operating activities.
| (SEK million) | Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | Q1 |
|---|---|---|---|---|---|---|---|---|---|
| Net sales | 115.3 | 144.2 | 141.9 | 142.7 | 142.5 | 212.5 | 195.8 | 177.3 | 179.6 |
| Other operating income | 0.5 | 0.3 | 0.2 | 0.7 | 0.3 | 0.3 | 0.7 | 0.5 | 0.5 |
| Total revenue | 115.8 | 144.5 | 142.1 | 143.4 | 142.8 | 212.8 | 196.5 | 177.8 | 180.1 |
| Capitalised development | 1.1 | 0.5 | 0.9 | 1.4 | 2.6 | 1.2 | 0.3 | 0.5 | 2.5 |
| Other external costs | -56.1 | -67.9 | -57.2 | -64.1 | -80.3 | -96.9 | -62.0 | -60.7 | -59.0 |
| Personnel costs | -27.4 | -27.1 | -23.4 | -36.9 | -31.3 | -33.6 | -32.2 | -32.9 | -37.8 |
| Other operating expenses | -0.4 | -0.3 | -0.3 | -0.7 | -0.6 | -0.3 | -0.5 | -0.3 | -0.3 |
| EBITDA | 33.0 | 49.7 | 62.1 | 43.1 | 33.2 | 83.2 | 102.1 | 84.4 | 85.5 |
| Depreciation & amortisation | -18.9 | -19.5 | -19.4 | -19.6 | -19.6 | -20.3 | -19.4 | -19.7 | -17.7 |
| Operating profit | 14.1 | 30.2 | 42.7 | 23.5 | 13.6 | 62.9 | 82.7 | 64.7 | 67.8 |
| Net financial items | -6.1 | -6.0 | -6.1 | -5.5 | -5.2 | -16.8 | -2.2 | -1.6 | -1.6 |
| Profit before taxes | 8.0 | 24.2 | 36.6 | 18.0 | 8.4 | 46.1 | 80.5 | 63.1 | 66.2 |
| Taxes | -1.7 | -5.2 | -8.1 | -4.1 | -1.7 | -10.0 | -16.8 | -13.1 | -13.7 |
| Net profit for the period | 6.3 | 19.0 | 28.5 | 13.9 | 6.7 | 36.1 | 63.7 | 50.0 | 52.5 |
| Other comprehensive income | - | - | - | - | - | - | - | - | - |
| Total comprehensive income for the period | 6.3 | 19.0 | 28.5 | 13.9 | 6.7 | 36.1 | 63.7 | 50.0 | 52.5 |
| 2022 | 2021 | 2020 | |||
|---|---|---|---|---|---|
Consolidated quarterly financial information
The table below presents the Group's condensed financial performance for the last nine quarters.
| (SEK million, unless stated otherwise) | Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | Q1 |
|---|---|---|---|---|---|---|---|---|---|
| Net sales | 115.3 | 144.2 | 141.9 | 142.7 | 142.5 | 212.5 | 195.8 | 177.3 | 179.6 |
| Net sales growth, % | 22.1% | 17.9% | 27.4% | 22.7% | 23.6% | 47.4% | 38.0% | 24.2% | 26.0% |
| EBITDA | 33.0 | 49.7 | 62.1 | 43.1 | 33.2 | 83.2 | 102.1 | 84.4 | 85.5 |
| EBITDA margin, % | 28.6% | 34.5% | 43.8% | 30.2% | 23.3% | 39.2% | 52.1% | 47.6% | 47.6% |
| Adjusted EBITDA | 36.4 | 54.4 | 63.3 | 48.0 | 57.2 | 110.9 | 102.3 | 84.6 | 85.5 |
| Adjusted EBITDA margin, % | 31.6% | 37.7% | 44.6% | 33.6% | 40.1% | 52.2% | 52.2% | 47.7% | 47.6% |
| Operating profit | 14.1 | 30.2 | 42.7 | 23.5 | 13.6 | 62.9 | 82.7 | 64.7 | 67.8 |
| Operating margin, % | 12.2% | 20.9% | 30.1% | 16.5% | 9.5% | 29.6% | 42.2% | 36.5% | 37.8% |
| Net profit for the period | 6.3 | 19.0 | 28.5 | 13.9 | 6.7 | 36.1 | 63.7 | 50.0 | 52.5 |
| Profit margin, % | 5.5% | 13.2% | 20.1% | 9.7% | 4.7% | 17.0% | 32.5% | 28.2% | 29.2% |
| ARPL (average revenue per published listing), SEK | 1 501 | 1 775 | 1 719 | 2 089 | 1,898 | 2,363 | 2,642 | 3,029 | 2,681 |
| Net debt | 558.2 | 496.7 | 465.4 | 415.1 | 407.5 | 332.1 | 255.7 | 188.6 | 121.5 |
| Net debt/EBITDA LTM, times | 3.3 | 2.9 | 2.5 | 2.2 | 2.2 | 1.5 | 1.0 | 0.6 | 0.3 |
| Net debt/adjusted EBITDA (LTM), times | 3.2 | 2.8 | 2.4 | 2.1 | 1.8 | 1.2 | 0.8 | 0.5 | 0.3 |
| Debt/Equity ratio, times | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.3 | 0.3 | 0.2 | 0.1 |
| Equity/Assets ratio, % | 55.1% | 55.4% | 56.4% | 56.9% | 56.7% | 62.8% | 66.4% | 71.1% | 73.8% |
| Cash conversion, % | 82.2% | 91.1% | 90.8% | 97.2% | 107.3% | 96.9% | 98.7% | 97.1% | 101.8% |
| Number of published listings during the period, thousand | 46.8 | 52.6 | 49.5 | 40.4 | 44.0 | 62.5 | 52.1 | 39.8 | 45.7 |
| Number of employees at period end | 100 | 102 | 104 | 108 | 111 | 115 | 113 | 112 | 121 |
| 2020 | 2021 | 2022 | |||||
|---|---|---|---|---|---|---|---|
Group key ratios by quarter
19
Hemnet Interim report Q1
For further information, please contact:
CFO Carl Johan Åkesson Phone: +46 708 30 70 57 E mail: [email protected]
IR Manager Nick Lundvall Phone: +46 761 45 21 78 E mail: [email protected]
Financial calendar
| 29 April, 2022 | Annual general meeting 2022 |
|---|---|
| 21 July, 2022 | Interim report, Q2 2022 |
| 20 October, 2022 | Interim report, Q3 2022 |
Address
Klarabergsgatan 60 111 21 Stockholm
Contact
Phone: +46 (0)8-509 068 00 E mail: [email protected] https://www.hemnetgroup.se


Presentation of the interim report
Hemnet invites analysts, investors and media to participate in the results presentation of the first quarter on 28 April, 2022 at 10:00 CET. The results will be presented by CEO Cecilia Beck-Friis and CFO Carl Johan Åkesson. The presentation will be held in English, followed by a Q&A session. Participants are welcome to join via the link or phone, see details below.
Dial-in numbers:
Sweden: +46 8 5055 83 59 UK: +44 33 33 00 92 66 US: +1 63 19 13 14 22
Webcast link:
https://tv.streamfabriken.com/hemnet-q1-2022
Publication
This is information that Hemnet Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on 28 April, 2022 at 08:00 CET.