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HelloFresh SE — Earnings Release 2020
May 5, 2020
206_ip_2020-05-05_85d9f82f-d914-4c27-8938-12ad092f2fa1.pdf
Earnings Release
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HELLOFRESH SE Q1 2020 RESULTS
May 5th, 2020
This document has been prepared by HelloFresh SE (the "Company" and, together with its subsidiaries, the "Group"). All material contained in this document and information presented is for information purposes only and must not be relied upon for any purpose, and does not purport to be a full or complete description of the Company or the Group. This document does not, and is not intended to, constitute or form part of, and should not be construed as, an offer to sell, or a solicitation of an offer to purchase, subscribe for or otherwise acquire, any securities of the Company, nor shall it or any part of it form the basis of or be relied upon in connection with or act as any inducement or recommendation to enter into any contract or commitment or investment decision or other transaction whatsoever. This document is not directed at, or intended for distribution to or use by, any person or entity that is a citizen or resident or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction. Persons into whose possession this document comes should inform themselves about, and observe, any such restrictions.
No representation, warranty or undertaking, express or implied, is made by the Company or any other Group company as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or the opinions contained herein, for any purpose whatsoever. No responsibility, obligation or liability is or will be accepted by the Company, any other Group company or any of their officers, directors, employees, affiliates, agents or advisers in relation to any written or oral information provided in this document or in connection with the document. All information in this document is subject to verification, correction, completion, updating and change without notice. Neither the Company, nor any other Group company undertake any obligation to provide the recipient with access to any additional information or to update this document or any information or to correct any inaccuracies in any such information.
A significant portion of the information contained in this document, including market data and trend information, is based on estimates or expectations of the Company, and there can be no assurance that these estimates or expectations are or will prove to be accurate. Where any information and statistics are quoted from any external source, such information or statistics should not be interpreted as having been adopted or endorsed by the Company or any other person as being accurate. All statements in this document attributable to third party industry experts represent the Company's interpretation of data, research opinion or viewpoints published by such industry experts, and have not been reviewed by them. Each publication of such industry experts speaks as of its original publication date and not as of the date of this document.
This document contains forward-looking statements relating to the business, financial performance and results of the Company, the Group or the industry in which the Group operates. These statements may be identified by words such as "expectation", "belief', "estimate", "plan", "target" or "forecast" and similar expressions, or by their context. Forward-looking statements include statements regarding: strategies, outlook and growth prospects; future plans and potential for future growth; growth for products and services in new markets; industry trends; and the impact of regulatory initiatives. These statements are made on the basis of current knowledge and assumptions and involve risks and uncertainties. Various factors could cause actual future results, performance or events to differ materially from those described in these statements, and neither the Company nor any other person accepts any responsibility for the accuracy of the opinions expressed in this document or the underlying assumptions. No obligation is assumed to update any forward-looking statements.
This document includes certain financial measures not presented in accordance with IFRS, including, but not limited to, AEBITDA. These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to result for the period or other measures of profitability, liquidity or performance under IFRS. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure.
$\bullet$
First quarter 2020 Highlights
| Active customers have reached 4.18m in Q1, up from 3m in Q4 (and 2.5m in Q1 2019) | |
|---|---|
| environment | Validating customer trust by delivering 111.3m meals, despite currently challenging operating |
| Very strong revenue growth throughout the whole quarter with extra increase in March driven by the Covid-19 situation |
|
| $\circ$ Up 64.5% for the quarter on a constant currency basis | |
| Group AEBITDA of EUR 63.1m | |
| $\circ$ AEBITDA margin of 10%+ in each operating segment | |
| €111.3m Free Cash Flow in Q1 alone | |
| ○ Cash on balance sheet of $€299.8m$ at quarter end |
Significant acceleration of Active Customer growth throughout Q1
Strong growth in Orders - further acceleration in the second half of March due to the impact of COVID-19 in our core markets
Revenue growth in line with growth in deliveries
Strong growth across both segments with US even more pronounced
Contribution margin remained stable in Q1 vs. previous year
2019 2020
Contribution margin impacted by a number of offsetting factors:
- Higher impact of price $\bullet$ incentives from strong new customer acquisition
- Negative impact on fulfilment cost from of COVID-related extra safety measures
- Further y-o-y procurement efficiencies
Marketing in % of revenue meaningfully below last year
2019 2020
Continuation of relative reduction in marketing expenses
- Attractive CACs achieved $\bullet$ throughout the quarter
- Additional tailwind from $\bullet$ Covid situation since 2nd half of March
Very strong AEBITDA margin expansion towards midterm target level
2019 2020
€63.1m AEBITDA in a single quarter
- Record margin, despite Q1 typically a seasonally lower margin quarter
- Margin expansion primarily driven by marketing efficiencies
- Additionally special effect of Covid-19 situation in March
10%+ AEBITDA margin in both operating segments
FCF of €111.3m adds to an already strong balance sheet and increases cash position to €299.8m at the end of Q1
$12$
| Guidance (Mar.2020) |
Updated Guidance (May.2020) |
Assumptions underlying revised outlook: |
|
|---|---|---|---|
| Const. Currency Rev. growth |
$22\% - 27\%$ | $40\% - 55\%$ | Gradual lifting of lock- $\bullet$ down restrictions and normalization of demand patterns during Q2 HFG coping $\bullet$ |
| AEBITDA margin |
$4.0\% - 5.5\%$ | $6.0\% - 10.0\%$ | comparatively well with meaningfully recessionary environment in all major markets However, outlook is $\bullet$ subject to heightened uncertainty |
HelloFresh SE | Q1 Results 2020
| Q1 19 | Q1 20 | ||
|---|---|---|---|
| Active Customers (m) | 1.40 | 2.64 | |
| Average Order Rate | 3.5 | 3.4 | |
| Average Order Value (€) | 48.6 | 48.7 | |
| Average Order Value constant currency (€) | 48.6 | 47.3 | |
| % YoY revenue growth |
23.3% | 77.0% CC4 |
|
| Revenue1 (€m) |
33.6% | 82.3% € |
|
| YoY revenue growth1 | |||
| Contribution | % Revenue |
31.2% | 30.0% |
| margin2 | |||
| (€m) Revenue |
|||
| AEBITDA3 | % Revenue |
(9.5)% | 11.3% |
| (€m) | |||
| Revenue | |||
1.Revenue post promotional discounts, customer credits, refunds and excluding VAT; YoY stands for year on year and compares the respective quarter with the same quarter of the previous year 2.Contribution margin is defined as revenue less cost of goods sold and fulfilment expenses, excluding share-based compensation expenses 3.AEBITDA is calculated by adjusting EBITDA for special items and share-based compensation expenses; AEBITDA margin is defined as % of revenue 4.Based on constant currency
| Q1 19 | Q1 20 | |
|---|---|---|
| Active Customers (m) | 1.08 | 1.54 |
| Average Order Rate | 3.7 | 3.8 |
| Average Order Value (€) | 45.3 | 45.3 |
| Average Order Value constant currency (€) | 45.3 | 46.1 |
| % YoY revenue growth |
53.1% | 47.7% CC4 |
| Revenue1 (€m) |
55.4% | 45.2% € |
| YoY revenue growth1 | ||
| Contribution % Revenue |
26.5% | 27.6% |
| margin2 (€m) Revenue |
||
| AEBITDA3 % Revenue (€m) |
4.4% | 10.0% |
| Revenue |
1.Revenue post promotional discounts, customer credits, refunds and excluding VAT; YoY stands for year on year and compares the respective quarter with the same quarter of the previous year 2.Contribution margin is defined as revenue less cost of goods sold and fulfilment expenses, excluding share-based compensation expenses 3.AEBITDA is calculated by adjusting EBITDA for special items and share-based compensation expenses; AEBITDA margin is defined as % of revenue
4.Based on constant currency
1.Revenue post promotional discounts, customer credits, refunds and excluding VAT; YoY stands for year on year and compares the respective quarter with the same quarter of the previous year 2.Contribution margin is defined as revenue less cost of goods sold and fulfilment expenses, excluding share-based compensation expenses 3.AEBITDA is calculated by adjusting EBITDA for special items and share-based compensation expenses; AEBITDA margin is defined as % of revenue 4.Based on constant currency
| (€m) | Q1 2019 | Q1 2020 |
|---|---|---|
| Revenue | 420.1 | 699.1 |
| % YoY growth | 42.1% | 66.4% |
| Cost of goods sold1 | (152.1) | (240.6) |
| Gross profit | 268.0 | 458.9 |
| Margin (% of revenue) | 63.8% | 65.6% |
| Fulfilment expenses1 | (146.8) | (258.4) |
| Marketing expenses1 | (132.0) | (118.6) |
| G&A1 | (29.6) | (34.9) |
| Other operating income & expenses | 0.1 | (2.8) |
| EBIT | (40.3) | 46.6 |
| Margin (% of revenue) | (9.6)% | 6.7% |
| Financial result | (4.5) | (5.1) |
| EBT | (44.8) | 41.5 |
| Income tax (expense) benefit | (1.4) | (1.8) |
| Net income / (loss) | (46.2) | 38.7 |
| EBIT | (40.3) | 46.6 |
|---|---|---|
| D&A | 10.0 | 10.6 |
| EBITDA | ((30.3) | 57.2 |
| SBC | 4.2 | 5.6 |
| Special Items | - | 0.3 |
| AEBITDA2 | (26.1) | 63.1 |
| Margin (% of revenue) | (6.2)% | 9.0% |
1.Including share-based compensation expenses 2.AEBITDA is calculated by adjusting EBITDA for special items and share-based compensation expenses
Balance sheet and cash-flow statements
| FY 2019 | Q1 2020 | |
|---|---|---|
| Assets | ||
| Non - current Assets | 288.7 | 285.6 |
| Current Assets* | 281.5 | 404.1 |
| *of which cash | 193.6 | 299.8 |
| Total assets | 570.2 | 689.7 |
| Equity and liabilities | ||
| Equity | 245.3 | 289.1 |
| Non - current liabilities | 111.1 | 108.7 |
| Current liabilities | 213.8 | 291.9 |
| Total equity and liabilities | 570.2 | 689.7 |
| FY 2019 | Q1 2020 | |
|---|---|---|
| Cash flow used in operating activities | 42.2 | 132.5 |
| Cash flow used in investing activities | (29.0) | (19.2) |
| *of which M&A | $\overline{a}$ | |
| - | ||
| Cash flow from financing activities | (14.8) | (3.7) |
Types of share Stock exchange Market Segment Number of shares issued Number of shares outstanding Ordinary shares Frankfurt Stock Exchange Regulated Market (Prime Standard) 165,737,182 165,374,019
| Employee incentive plan |
Options | RSU | Total |
|---|---|---|---|
| Vested (m) | 10.9 | - | 10.9 |
| Unvested (m) | 4.9 | 0.8 | 5.8 |
| Outstanding (m) | 15.8 | 0.8 | 16.6 |
| WAEP1 (€) |
6.4 | - | 6.1 |
Financial calendar
| $\overline{4}$ | 5 | $6\overline{6}$ | $\overline{7}$ | 8 | 05.05.2020 07.05.2020 |
Roadshow Frankfurt Bankhaus Lampe (virtual) Roadshow Paris BNP Paribas (virtual) |
06.05.2020 | Roadshow London Berenberg (virtual) | |
|---|---|---|---|---|---|---|---|---|---|
| 11 | 12 | 13 | 14 | 15 | 11.05.2020 | Roadshow New York Barclays (virtual) | 14.05.2020 | BNP Paribas Delivery Day (virtual) | |
| VeW | 18 | 19 | $20\,$ | 21 | 22 | 19.05.2020 | Berenberg US Conference 2020, Tarrytown (virtual) | ||
| 25 | 26 | 27 | 28 | 29 | 27.05.2020 | Cowen Digital Dining: Restaurant & Food Technology Forum (virtual) | |||
| $\mathbf{1}$ | $\overline{2}$ | 3 | $\overline{4}$ | 5 | 04.06.2020 | dbAccess Berlin Conference | |||
| $\,8\,$ | $\boldsymbol{9}$ | $10\,$ | $11\,$ | 12 | |||||
| June | 15 | 16 | 17 | 18 | 19 | ||||
| 22 | 23 | 24 | 35 | 26 | |||||
| 29 | 30 | $\mathbf{1}$ | $\overline{2}$ | $\mathbf{3}$ | |||||
| 6 | $\overline{7}$ | 8 | 9 | 10 | |||||
| 13 | 14 | 15 | 16 | 17 | |||||
| July | 20 | 21 | 22 | 23 | 24 | ||||
| 27 | 28 | 29 | 30 | 31 | |||||
| $\mathbf{3}$ | 4 | 5 | 6 | $\overline{7}$ | |||||
| 10 | 11 | 12 | 13 | 14 | 11.08.2020 | Publication of Half-Year and Q2 2020 Financial Results | |||
| August | 17 | 18 | 19 | 20 | 21 | ||||
| 24 | 25 | 26 | 27 | 28 |
HelloFresh SE Q1 Results 2020
$21$