Heineken N.V. — M&A Activity 2015

Dec 1, 2015

HEINEKEN completes restructuring of South African and Namibian operations

Amsterdam, 1 December 2015 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) today announces that HEINEKEN, Diageo plc and The Ohlthaver & List ('O&L') Group of Companies, the controlling shareholder of Namibia Breweries Limited ('NBL'), have completed the restructuring of their respective joint venture operations in South Africa and Namibia. The closing of the transaction follows the fulfilment of all conditions precedent as agreed on 28 July 2015, when the intention to restructure the joint ventures was announced. In South Africa, HEINEKEN now holds a 75% stake in DHN Drinks (Pty) Limited ('DHN') and a 75% stake in Sedibeng (Pty) Limited ('Sedibeng') with NBL holding a 25% stake in both entities. In Namibia, HEINEKEN now indirectly holds a 29.9% stake in NBL. HEINEKEN paid a total net cash consideration of c. ZAR 2.0bn (c. EUR 138mln) to Diageo for the equity and debt positions it acquired in Sedibeng, DHN and NBL.

-ENDS-

John Clarke Sonya Ghobrial E-mail: pressoffice@heineken.com E-mail: investors@heineken.com Tel: +31-20-5239-355 Tel: +31-20-5239-590

Peter Smit Marc Kanter/Gabriela Malczynska E-mail: pressoffice@heineken.com E-mail: investors@heineken.com Tel: +31-20-5239-355 Tel: +31-20-5239-590

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HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 81,000 people and operate more than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.