Heineken N.V. — M&A Activity 2012

Sep 19, 2012

HEINEKEN to purchase Kindest Place Groups' 8.6% stake in Asia Pacific Breweries

Amsterdam, 19 September 2012 – Heineken N.V. ("HEINEKEN") announces that Heineken International B.V. has entered into an agreement with Kindest Place Groups Limited ("KPG") to acquire KPG's 22,207,130 shares in Asia Pacific Breweries Limited ("APB"), representing 8.6% of the total issued share capital of APB, at a price of S\$53.00 per APB share ("KPG Sale").

The completion of the KPG Sale shall take place by way of a married trade to be effected on the Singapore Stock Exchange at a date to be agreed, but not later than 1 October 2012.

Directors' Responsibility Statement

The directors of HEINEKEN (including any director who may have delegated detailed supervision of this announcement) have taken all reasonable care to ensure that the facts stated and all opinions expressed in this announcement are fair and accurate and that there are no other material facts not contained in this announcement, the omission of which would make any statement in this announcement misleading.

Where any information has been extracted or reproduced from published or otherwise publicly available sources, or obtained from F&N, the sole responsibility of the directors of HEINEKEN has been to ensure through reasonable enquiries that such information is accurately extracted from such sources or, as the case may be, reflected or reproduced in this announcement.

The directors of HEINEKEN jointly and severally accept responsibility accordingly.

John Clarke George Toulantas E-mail: john.g.clarke@heineken.com E-mail: investors@heineken.com Tel: +31-20-5239-355 Tel: +31-20-5239-590

John-Paul Schuirink Lucia Bergamini E-mail: john-paul.schuirink@heineken.com E-mail: investors@heineken.com Tel: +31-20-5239-355 Tel: +31-20-5239-590

Charles Armitstead Pendomer Communications E-mail: charles.armitstead@pendomer.com Tel: +44-7703-330-269

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HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name - Heineken® is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 140 breweries with volume of 214 million hectolitres of group beer sold. HEINEKEN is Europe's largest brewer and the world's second largest by revenue. HEINEKEN is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Heineken, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, and Zywiec. Our leading joint venture brands include Cristal, Kingfisher, Tiger and Anchor. In 2011, revenue totaled €17.1 billion and EBIT (beia) was €2.7 billion. The number of people employed is around 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com.