Heineken N.V. — M&A Activity 2011

Aug 11, 2011

Heineken completes acquisitions of two breweries in Ethiopia

Amsterdam, 11 August 2011 – Heineken N.V. today announced that it has completed the acquisitions of the Bedele and Harar breweries from the government of the Federal Democratic Republic of Ethiopia for US\$85 million and US\$78 million, respectively. These transactions follow Heineken's participation in the public auctions for the two breweries.

Siep Hiemstra, who from August 1st succeeded Tom de Man as Regional President Africa and the Middle East for Heineken, commented:

"We are delighted to have acquired these two breweries which give us a sustainable footprint in one of Africa's most exciting beer markets. The transactions reflect Heineken's strategy of increasing our exposure to and growth from developing markets.

Just as importantly, our expansion into the Ethiopian market increases our long-term commitment to Africa. Heineken will immediately look for ways to use less water in the brewing process. It will introduce practices to ensure that water returned to the eco-system is clean so local users are not prevented from gaining access to clean, fresh water. Heineken is also committed to working closely with farmers and small-holders to help build their understanding of sustainable agricultural practices to increase yields and enable permanent, positive change in the country.

Heineken's work in these areas has delivered positive economic and social benefits in other countries across Africa and we expect the same positive impact in Ethiopia."

With brands such as Bedele Premium, Bedele Special, Harar, Hakim Stout and Harar Sofi (malt), the two breweries have a combined market share of 18% in the Ethiopian beer market.

Ethiopia is Africa's second most populated country with 85 million people and its beer market (3 million hectolitres in 2010, source Plato) grew approximately 20% per year over the past 5 years, compared to a GDP growth of 8%. Beer and non-alcoholic malt consumption in Ethiopia was approximately 4 litres per capita in 2010, which is well below the global average of 27 litres and below beer consumption in other countries in the region, such as Tanzania (7 litres), Uganda (9 litres) and Kenya (10 litres). In addition to a fast growing population and a developing beer market, the country's political stability and improving economy, make Ethiopia a promising, long-term growth market for Heineken in Africa.

Tel: +31 20 5239 355 Tel: +31 20 5239 590 john-paul.schuirink@heineken.com investors@heineken.com

Press enquiries Investor and analyst enquiries John-Paul Schuirink Jan van de Merbel/George Toulantas

Editorial information:

Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name – Heineken – is available in almost every country on the globe and is the world's most valuable international premium beer brand.

Press release

The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. The Company is present in over 70 countries and operates 140 breweries with volumes of 205 million hectolitres of beer sold in 2010 on a pro-forma basis. Heineken is Europe's largest brewer and the world's third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. On a 2010 proforma basis, including FEMSA Cerveza, revenue totalled €17 billion and EBIT (beia) was €2.7 billion. The average number of people employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on Heineken's website: www.heinekeninternational.com.