Heineken N.V. — AGM Information 2011

Apr 21, 2011

Press release

Heineken N.V. Annual General Meeting of Shareholders adopts all proposals on the agenda

Amsterdam, 21 April 2011 - Heineken N.V. announced today that its Annual General Meeting of Shareholders (AGM) has adopted all proposals on the agenda of the AGM of Heineken N.V. The most important resolutions are listed below.

Adjustments to the remuneration policy of the Executive Board

The AGM adopted adjustments to the remuneration policy per 1 January 2011 involving the base salary of the CEO and the short-term and long-term incentive of both the CEO and the CFO. The adjustments will increase the level of compensation of the Heineken Executive Board Members to a level that is closer to that of their relevant peers in the global market. It will also further strengthen the link between pay and performance by increasing the ratio between maximum and target payout of the short-term and long-term incentive, related to even more ambitious targets. Finally the policy will increase share ownership by Executive Board Members approving alignment of interest with Heineken N.V. shareholders. The adjustments to the remuneration policy are stated in the remuneration policy in the annual report (page 53 to 58) and are posted on the website.

Dividend

The AGM approved the dividend proposal for the year 2010 of €0.76 per share. As an interim dividend of €0.26 was paid on 3 September 2010, the final dividend will be €0.50 per share. The final dividend will be made payable on Thursday 5 May 2011. Heineken N.V. shares will be quoted ex-dividend on Wednesday 27 April 2011.

Re-appointment of Executive Board Member

The AGM re-appointed CFO Mr. D.R. Hooft Graafland as member of the Executive Board with effect from 21 April 2011, for a period of 4 years (i.e. until the end of the AGM to be held in 2015).

Re-appointment of Supervisory Board Member

The AGM re-appointed, Mr. M.R. de Carvalho as member of the Supervisory Board, with effect from 21 April 2011, for a period of 4 years (i.e. until the end of the AGM to be held in 2015).

The full list of resolutions of the AGM of Heineken N.V. of 21 April 2011 can be found on the Heineken website www.heinekeninternational.com/agm as of 22 April, end of the day.

John-Paul Schuirink Jan van de Merbel Tel: +31 20 5239 355 Tel: +31 20 5239 590 john-paul.schuirink@heineken.com Investors@heineken.com

Editorial information:

Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - Heineken - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio.

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Press release

The Company operates 140 breweries in more than 70 countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis. Heineken is Europe's largest brewer and the world's third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled €17 billion and EBIT (beia) was €2.7 billion. The average number of people employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on Heineken's website: http://www.heinekeninternational.com.