HASBRO, INC. — Director's Dealing 2010

Aug 18, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: HASBRO INC (HAS)
CIK: 0000046080
Period of Report: 2010-08-17

Reporting Person: GOLDNER BRIAN (Director, President & CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-08-17	Common Stock (Par Value $.50 per share)	M	150000	$20.4325	Acquired	334315.2173	Direct
2010-08-17	Common Stock (Par Value $.50 per share)	S	138000	$43.9293	Disposed	196315.2173	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-08-17	Option (Right to Buy)	$20.4325	M	150000	Disposed	2011-05-19	Common Stock (150000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock (Par Value $.50 per share)	10202.6237	Indirect

Footnotes

F1: The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $43.77 to $44.10 inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1).

F2: Mr. Goldner disclaims beneficial ownership of these shares held by his wife.

F3: These options were granted pursuant to an employee stock option plan in compliance with Rule 16b-3 and have tandem tax withholding rights.

F4: 33 1/3% of the options became exercisable on the first anniversary of the date of grant, which was May 20, 2005, and an additional 33 1/3% of the options became exercisable on each anniversary of the date of grant thereafter.