HARRIS TECHNOLOGY GROUP LIMITED — Interim / Quarterly Report 2013

Jul 30, 2013

ADEFFECTIVE LIMITED

(ASX: ABN)

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ASX and Media Release

31 July 2013

Quarterly Cash Flow Report (Appendix 4C) for quarter ended 30 June 2013

• Net profit of $134K for FY2013

• Total cash receipts for Q4 FY2013 of $0.79 million

• Total cash receipts for FY2013 of $3.63 million

AdEffective Limited ( ABN or the Company ) presents its consolidated Quarterly Cash Flow Report for the quarter ended 30 June 2013.

The Company has achieved its best annual financial result since relisting on the ASX in 2010 with an expected net profit of $134,417 for FY2013. The result is preliminary subject to finalisation by the Company and the external audit.

This result is a significant turnaround on FY2012 results (FY2012 loss of $1,649,942) and was achieved through an improvement in revenue for the financial year, an increase in overall average gross profit margin and the Company’s stabilisation process undertaken in FY2012.

Total cash receipts for the June 2013 quarter were $0.79 million, slightly down on the previous quarter ($0.86 million Q3 FY 2013). Total cash receipts for FY2013 are $3.629 million, a significant increase on FY 2012 (total cash receipts for FY2012 were $2.297 million).

About AdEffective Limited

AdEffective is an online advertising business focusing on the distribution of advertising to publishers and publisher networks. AdEffective has also formed a new Ecommerce and Website division which will acquire and create online stores and transaction based websites. http://www.adeffective.com

Total income for FY 2013 was $2.867 million (FY 2012: $2.620 million). Working capital available to the Company as at 30 June 2013 was $0.564 million ($0.355 million as at 30 June 2012).

The Company remains cautiously optimistic about the outlook for AdEffective, and the Directors are encouraged by improvements in earnings in FY 2013 and the achievement of a net profit.

For further information contact: Sophie Karzis Company Secretary Telephone + 613 9286 7500 sk@ccounsel.com.au

The Company remains committed to organic growth of its existing core businesses, the development of its Ecommerce Division as well as continuing to seek new opportunities to further diversify current business offerings in the near future and intends to invest funds into creating and acquiring new revenue streams to increase Company income.

- END-

ADEFFECTIVE LIMITED ACN 085 545 973 LEVEL 1, 61 SPRING STREET MELBOURNE VIC 3000 T+ 613 9286 7500 F+ 613 9662 1472 Website: www.adeffective.com.au Email: info@adeffective.com.au

Appendix 4C Quarterly report for entities admitted on the basis of commitments

Rule 4.7B

Appendix 4C

Quarterly report for entities admitted on the basis of commitments

Introduced 31/03/00 Amended 30/09/01, 24/10/05, 17/12/10

Introduced 31/03/00 Amended 30/09/01, 24/10/05, 17/12/10
Name of entity
AdEffective Limited
ABN 93 085 545 973	Quarter ended (“current quarter”)
93 085 545 973	30 June 2013

Consolidated statement of cash flows

Cash flows related to operating activities 1.1 Receipts from customers 1.2 Payments for (a) staff costs (b) advertising and marketing (c) research and development (d) leased assets (e) other working capital 1.3 Dividends received 1.4 Interest and other items of a similar nature received 1.5 Interest and other costs of finance paid 1.6 Income taxes paid 1.7 Other (provide details if material) Net operating cash flows	Current quarter $A’000	Year to date (12 months) $A’000
	788 (160) - - (573) 3 (2) - -	3,629 (648) - - (2,778) 11 (5) - -
	56	209

• See chapter 19 for defined terms.

Appendix 4C Page 1

17/12/2010

Appendix 4C Quarterly report for entities admitted on the basis of commitments

Quarterly report for entities admitted on the basis of commitments
	Current quarter $A’000	Year to date ( 12 months) $A’000
1.8 Net operating cash flows (carried forward)	56	209
Cash flows related to investing activities 1.9 Payment for acquisition of: (a) businesses (item 5) (b) equity investments (c) intellectual property (d) physical non‐current assets (e) other non‐current assets 1.10 Proceeds from disposal of: (a) businesses (item 5) (b) equity investments (c) intellectual property (d) physical non‐current assets (e) other non‐current assets 1.11 Loans to other entities 1.12 Loans repaid by other entities 1.13 Other (provide details if material) Net investing cash flows 1.14 Total operating and investing cash flows	- - - - - - - - - - - - - -	- - - - - - - - - - - - - -
	-	-
	56	209
Cash flows related to financing activities 1.15 Proceeds from issues of shares, options, etc. 1.16 Proceeds from sale of forfeited shares 1.17 Proceeds from borrowings 1.18 Repayment of borrowings 1.19 Dividends paid 1.20 Other (provide details if material) Net financing cash flows	- - - - - -	- - - - - -
	-	-
Net increase (decrease) in cash held 1.21 Cash at beginning of quarter/year to date 1.22 Exchange rate adjustments to item 1.20 1.23 Cash at end ofquarter	56 508 -	209 355
	564	564

• See chapter 19 for defined terms.

Appendix 4C Page 2

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Appendix 4C Quarterly report for entities admitted on the basis of commitments

Payments to directors of the entity and associates of the directors

Payments to related entities of the entity and associates of the related entities

1.24 Aggregate amount of payments to the parties included in item 1.2 1.25 Aggregate amount of loans to the parties included in item 1.11	Current quarter $A'000
	60
	-

1.26 Explanation necessary for an understanding of the transactions

Non‐cash financing and investing activities

• 2.1 Details of financing and investing transactions which have had a material effect on consolidated assets and liabilities but did not involve cash flows

• 2.2 Details of outlays made by other entities to establish or increase their share in businesses in which the reporting entity has an interest

Financing facilities available

Add notes as necessary for an understanding of the position.

3.1 Loan facilities 3.2 Credit standby arrangements	Amount available $A’000	Amount used $A’000
	5,000	-
	-	-

• See chapter 19 for defined terms.

Appendix 4C Page 3

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Appendix 4C Quarterly report for entities admitted on the basis of commitments

Reconciliation of cash

Reconciliation of cash at the end of the quarter (as shown in the consolidated statement of cash flows) to the related items in the accounts is as follows.	Current quarter $A’000	Previous quarter $A’000
4.1 Cash on hand and at bank 4.2 Deposits at call 4.3 Bank overdraft 4.4 Other (provide details)	564	508
	-	-
	-	-
	-	-
Total: cash at end of quarter(item 1.23)	564	508

Acquisitions and disposals of business entities

5.1 Name of entity 5.2 Place of incorporation or registration 5.3 Consideration for acquisition or disposal 5.4 Total net assets 5.5 Nature of business	Acquisitions (Item 1.9(a))	Disposals (Item 1.10(a))
	-	-
	-	-
	-	-
	-	-
	-	-

Compliance statement

• 1 This statement has been prepared under accounting policies which comply with accounting standards as defined in the Corporations Act (except to the extent that information is not required because of note 2) or other standards acceptable to ASX.

• 2 This statement does give a true and fair view of the matters disclosed.

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Damian London Chief Executive Officer 31 July 2013

• See chapter 19 for defined terms.

Appendix 4C Page 4

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Appendix 4C Quarterly report for entities admitted on the basis of commitments

Notes

1. The quarterly report provides a basis for informing the market how the entity’s activities have been financed for the past quarter and the effect on its cash position. An entity wanting to disclose additional information is encouraged to do so, in a note or notes attached to this report.

2. The definitions in, and provisions of, AASB 107: Statement of Cash Flows apply to this report except for any additional disclosure requirements requested by AASB 107 that are not already itemised in this report.

3. Accounting Standards. ASX will accept, for example, the use of International Financial Reporting Standards for foreign entities. If the standards used do not address a topic, the Australian standard on that topic (if any) must be complied with.

• See chapter 19 for defined terms.

Appendix 4C Page 5

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