HARRIS TECHNOLOGY GROUP LIMITED — Capital/Financing Update 2013

Nov 6, 2013

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ADEFFECTIVE LIMITED (ASX: ABN)

ASX and Media Release

7 November 2013

Acquisition of Eljo.com.au and Trading Update

• Online Shopping retailer specialising in home entertainment and small appliances; a StartupSmart winner 2012

• $3.6 Million revenue in FY12 and $2 Million revenue first Half of FY13

AdEffective Limited (the Company ) is pleased to announce it has acquired online shopping business eljo.com.au ( Eljo ) from Eljo Media Solutions Pty Ltd.

Eljo is an online shopping destination specialising in home entertainment, small appliances and white goods. Eljo was ranked number 12 in the StartupSmart 2012 awards, which recognises the most innovative and fastest-growing new businesses in Australia. Eljo was also a two time BRW Fast Starters and Anthill 30 under 30 award winner. Eljo generated over $3.6 million in revenue for FY12 and generated $2.1 million in revenue from July 2012 to January 2013. Eljo suspended trading in January 2013 when it was unable to attract growth funding as a private concern. AdEffective has re-launched the Eljo online store and it is operational and trading at eljo.com.au. The Company is optimistic about the growth prospects of Eljo.

Under the terms of the agreement, the parties have agreed that AdEffective will acquire the assets of Eljo for an initial consideration of $50,000 in cash and deferred consideration of $50,000 in AdEffective ordinary shares (based on a 30 day VWAP) conditional on the acquired business achieving revenue of $250,000 per month within six months. Any shares issued as part of the deferred consideration will be escrowed for a period of ninety (90) days from the date of issue.

Eljo will be incorporated into the Company’s new Online Shopping Division and will complement the previously acquired online stores EzyDirect.com.au and Ohki.com.au.

Trading Update

As announced on 22 April 2013 AdEffective has formed an Online Shopping Division to provide further diversification and sales growth to its existing Online Advertising business. The combined acquisitions of Eljo, EzyDirect and Ohki will provide a significant base from which to increase revenue for the Online Shopping Division and Company.

ADEFFECTIVE LIMITED ACN 085 545 973 LEVEL 1, 61 SPRING STREET MELBOURNE VIC 3000 T+ 613 9286 7500 F+ 613 9662 1472 Website: www.adeffective.com.au Email: info@adeffective.com.au

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To date both EzyDirect and Ohki have demonstrated month on month revenue growth since their respective re-launches on 1 August 2013 and 4 September 2013. At an operational level, material improvements in delivery times and sales conversion rates have been achieved quickly and efficiently. In addition, supplier relationships have been strengthened.

With the acquisition of Eljo and the milestones achieved to date, AdEffective now has a scalable online shopping platform that has the capability and flexibility to have newly launched or acquired businesses added quickly and effectively.

AdEffective completed a capital raising in October 2013 and has entered discussions with several other companies in the Online Shopping sector with a view to further bolstering the Online Shopping Division and envisages concluding negotiations with at least one of these by the end of the year.

-ENDS

For further information contact: Simon Crean Chief Executive Officer M: + 61 433 777 717

About AdEffective Limited

AdEffective is an Online Advertising and Online Shopping Business focusing on the distribution of advertising to publishers and publisher networks and the online retail sale of consumer goods.

http://www.adeffective.com