HARRIS TECHNOLOGY GROUP LIMITED — Capital/Financing Update 2012

Mar 1, 2012

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2 March 2012

Dear optionholder

Renounceable rights issue – notification to option holders

Today, AdEffective Limited ( AdEffective or the Company ) formally announced that it would undertake a 1 for 1 renounceable pro rata rights issue at A$0.015 per new share in the Company with one (1) free attaching option (exercisable at 1.5 cents and expiring on 30 June 2014) for every new share subscribed to raise of $1.49 million (the Offer ), and that the Offer would be extended only to eligible shareholders.

You hold options over unissued shares in AdEffective. If you want to ensure that you receive an entitlement to participate in the Offer in relation to some or all of these unissued shares (assuming you have a registered address in Australia or New Zealand), you will need to exercise the appropriate number of your options by no later than Tuesday 6 March 2012, as this will allow sufficient time before the Record Date to allow the underlying unissued shares to be issued to you.

If you are considering exercising options, please consider carefully if you should do so bearing in mind your personal circumstances, including considering the exercise price for any option which may be above the current ASX price for AdEffective shares and above the issue price under the Offer. Please also read AdEffective’s announcement to ASX released earlier containing the key terms of the Offer.

If you have any queries in relation to:

• your options – please contact AdEffective’s company secretary Sophie Karzis on 03 9665 0460.

• the Offer – please contact AdEffective’s share registry on 1300 850 505 (within Australia) or +613 9415 4000 (outside Australia).

Yours faithfully

Andrew Plympton Chairman

LEVEL 3 NO. 1 COLLINS STREET MELBOURNE VICTORIA 3000 AUSTRALIA ACN 085 545 973 T+ 61 3 9665 0403 Website: www.adeffective.com.au Email: info@adeffective.com.au