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HARRIS TECHNOLOGY GROUP LIMITED — Capital/Financing Update 2012
Jun 3, 2012
65074_rns_2012-06-03_b3746245-9903-44cf-865e-5ed242071244.pdf
Capital/Financing Update
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ADEFFECTIVE LIMITED (ASX: ABN)
ASX and Media Release
4 June 2012
AdEffective Footar Income expected to increase 300% in Q4 FY12
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Footar revenues for Q4 set to exceed expectations
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Footar Technology upgrade to commence
AdEffective Limited ( ABN or the Company ) provides the following market update on its Footar advertising division.
The Company’s results from its Footar division in Q4 FY12 have significantly improved from the previous quarter with total income to date for Q4 FY12 already twice that of the total income received for Q3 FY12. The Company’s current estimate for total income from the Footar division for Q4 FY12 is $495,000 AUD, an increase of 300% from the previous quarter (Q3 FY12 total income: $164,000 AUD).
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Footar Monthly Income – October 2011 to May 2012 (May 2012 Estimate)*
Total income for Footar has increased month on month from $11,000 AUD in October 2011 to an estimated $200,000 in May 2012. The increase has been due to a combination of improvements to Footar technology and the introduction of new Footar publishing and advertising partners.
LEVEL 3 1 COLLINS STREET MELBOURNE VIC 3000 T+ 613 9863 9742 Website: www.adeffective.com.au Email: [email protected]
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The Company now plans to expand the Footar offering and has commenced planning for the development of a new version of the Footar Advertising Platform, which aims to add further revenue streams to the current Footar division by providing additional and improved Advertising units.
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Damian London Chief Executive Officer Email:[email protected] T: + 61 3 9863 9742 M: + 61 419 329 615
About AdEffective Limited
AdEffective is an online advertising business that provides Publishers and Publisher Networks with enhanced advertising exposure to increase their rate of return on advertising.