HARRIS TECHNOLOGY GROUP LIMITED — AGM Information 2015

Nov 9, 2015

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Shoply Limited – Annual General Meeting – November 10, 2015 Simon Crean – Chief Executive Officer

Shoply Ltd (ASX:SHP) has the objective to be a leading ASX-listed online shopping company by rapidly executing a dual strategy of organic and acquisitive growth.

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Overview

• FY15 Achievements

• Shoply strategy

• FY15 summary

• FY16 Outlook

• Strengthened team

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• Strong revenue growth

• Online shopping growth drivers

• Mid-market consolidator

• Ecommerce barriers to entry

• Summary

FY15 Achievements

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• Proven ability to acquire assets and accelerate their growth

• Now have a functional, operating and acquisition platform

• Uniquely positioned as a mid-market consolidator

• Projected 43% revenue growth – from $18.5m to $26.5m FY16, without further acquisitions

• Built a strong position in Ecommerce where barriers to entry are high

Acquisitions – Past 18 months

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Growing revenues organically and through acquisition ($m)

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$26.5
$18.5
$1.7
FY14 FY15 FY16
Forecast
(Excluding potential acquisitions)
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Proven ability to acquire assets and accelerate their growth. Now an undervalued, growing investment opportunity.

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Shoply growth strategy

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Organic Strategic focus on online sales and shopping building the acquisitions brands in the at attractive market multiples

Improved Cost visibility on reduction all sites with through optimisation systemisation for mobile & tablet

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Premium brands at great prices…all online Compelling customer proposition

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• Shoply offers only leading consumer brands

• brands bring customers to the site

• brands already have a high level of customer trust

• fosters strong supplier relationships

• reduced risk to Shoply’s brand and balance sheet for any product faults

• Brands/Suppliers contribute to market spend

• Trust acquired through established online brands and Australian ownership

• Hybrid inventory model for lower prices and convenience

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Strengthened team

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Vaughan Clark Graeme Lay Chief Operating Officer Chief Financial Officer

Joined: September 2014

Joined: June 2014

Sales, marketing and operations executive manager with over 30 years’ in retail and establishing cultures of operational excellence that deliver results.

CPA / MBA with 28 years’ experience in commercial accounting in industries including retail, manufacturing, warehousing and distribution and tertiary education.

Executive managerial experience gained in large scale online and offline retail from previous roles with DealsDirect, Telstra and Bob Jane T-Marts

Previous employers include Pacific Dunlop Limited, Boral Limited, Agri Energy Ltd and Deakin University. Experience in USA and UK consolidations and company secretarial work.

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Matthew Dickinson Non-Executive Director

Joined: May 2015

Founded iMega Group, growing it to multi-million dollar profit.

Known as Australia's first "growth hacker" and is one of Australia's most sought after start-up advisors over the past 15 years.

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Lorenzo Coppa Non-Executive Director

Joined: June 2015

Founded City Software group of companies, an innovative market leader since 1991, and pioneered Australia’s first IT online retail presence in 1994. Non-Executive Director and later served as Chairman of SteriHealth LTD since 2008, privatised the firm in 2014.

Strong revenue growth

According to the NAB Retail Sales Index Shoply’s organic growth is 10 X faster than the market

 Key focus over last 12 months:  improving marketing and sales  reducing operational costs

 improving operational systems

• Opportunities for further growth:

• further acquisition opportunities

• additional scale benefits  increase marketing to build brand awareness and organic growth

Online Shopping Sales ($m)

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8.2
6.4
5.9
4.2
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Q3 FY15 Q4 FY15 Q1 FY16 Q2 FY16 Actual Actual Actual Forecast

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Online shopping growth drivers

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• Weaker AUD driving increased domestic purchasing. (Consumers paying ~30% more for USD products and 35% for EUR)

• $1,000 GST threshold will be abolished in July 2017, further increasing domestic purchasing

• Consumers seeking convenience and value for money. The time and cost to park for shopping excursion continue to increase

• Continued growth in consumers using mobile devices to browse and purchase products

• Online retail still only represents ~8% of total retail in Australia

Mid-market consolidation opportunities

• • Limited natural buyers • • Require resources to expand Too small for Shoply • outs

Currently too large for Shoply

• Generally broken through to profitability

• Strong foundations, generally seeking growth capital

Purchasing on EBITDA multiples, for a combination of cash, shares and earn-out

• Generally have taken a strong market position

• • Require resources to expand

• Limited opportunities for meaningful growth and cost outs

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Revenues $5m+

Profitable

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Increased depth in existing verticals

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Entry into a new vertical

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Barriers to entry

High Customer acquisition is a high customer cost for online retailers. retention and brand loyalty

Without significant buying many Access to suppliers are less inclined to supply supply products.

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Consistent
supply
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Challenges with competitive market purchasing and acquiring non-overstock products

Technology, Marketing, Customer Service, Buying, Logistics are all required to successfully develop online assets

High capital requirements

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Low unit costs though scale & online only

Volume is required to ensure purchase prices allow competitive retail pricing

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Limited
private
capital
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Private/Venture capital is challenging to acquire for online retailers

Overview

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• Proven ability to acquire assets and accelerate their growth

• Now have a functional, operating and acquisition platform

• Uniquely positioned as a mid-market consolidator

• Projected 43% revenue growth – from $18.5m to $26.5m FY16, without further acquisitions

• Built a strong position in Ecommerce where barriers to entry are high

Disclaimer

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The material in this presentation has been prepared by Shoply Limited ACN 085 545 973 (Shoply) and is general background information about Shoply’s activities current at the date of this presentation. The information is given in summary form and does not purport to be complete. Information in this presentation, including forecast financial information should not be considered as advice or a recommendation to investors or potential investors and does not take into account investment objectives, financial situation or needs of any particular investor. These should be considered, with or without professional advice when deciding if an investment is appropriate. Persons needing advice should consult their stockbroker, solicitor, accountant or other independent financial advisor.

The release, publication or distribution of this presentation in certain jurisdictions may be restricted by law and therefore persons in such jurisdictions into which this presentation is released, published or distributed should inform themselves about and observe such restrictions.

This presentation does not constitute, or form part of, an offer to sell or the solicitation of an offer to subscribe for or buy any securities, nor the solicitation of any vote or approval in any jurisdiction, nor shall there be any sale, issue or transfer of the securities referred to in this presentation in any jurisdiction in contravention of applicable law.

Certain statements made in this presentation are forward-looking statements. These forward-looking statements are not historical facts but rather are based on Shoply’s current expectations, estimates and projections about the industry in which Shoply operates, and beliefs and assumptions. Words such as "anticipates”,"expects”, "intends,", "plans”, "believes”, "seeks”, "estimates”, “targets”, and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and other factors, some of which are beyond the control of Shoply, are difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward- looking statements. Shoply cautions investors and potential investors not to place undue reliance on these forward-looking statements, which reflect the view of Shoply only as of the date of this presentation. The forward looking statements made in this presentation relate only to events as Shoply the date on which the statements are made. Shoply will not undertake any obligation to release publicly any revisions or updates to these forward-looking statements to reflect events, circumstances or unanticipated events occurring after the date of this presentation except as required by law or by any appropriate regulatory authority.