Groupe Bruxelles Lambert SA — Proxy Solicitation & Information Statement 2015

Mar 27, 2015

G R O U P E B R U X E L L E S L A M B E R T

Limited Liability Company Registered office: avenue Marnix 24 – 1000 Brussels Enterprise number: 0407.040.209 – RLE Brussels

Ordinary General Shareholders' Meeting of Groupe Bruxelles Lambert ("GBL")

to be held on Tuesday 28 April 2015 at 3 p.m. at the registered office (Auditorium Jacques Thierry, level - 1), avenue Marnix 24, 1000 Brussels

PROXY

If you wish to be represented at this Meeting by a proxy, please return this form completed, at the address given at the end of this document.

The undersigned,

Surname, first name/Company name:

abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc
Address/Registered office:																abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc
																abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc

Owner of: (delete as appropriate)

fee . fee	. fee	registered GBL share(s)
--------------	-------	-------------------------

fee . fee . fee	dematerialised GBL share(s) registered with the following authorised account holder
or financial institution:

abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc

will be represented at the General Shareholders' Meeting for the total number of shares for which he wishes to exercise its voting rights, limited, however, to the number of shares for which ownership will have been established on the registration date, that is, at midnight on Tuesday 14 April 2015 (Belgian time).

DECLARES that he has been informed that the Ordinary General Shareholders' Meeting of Groupe Bruxelles Lambert will be held on Tuesday 28 April 2015 at 3 p.m. at the registered office (Auditorium Jacques Thierry, level - 1), avenue Marnix 24, 1000 Brussels.

WISHES to be represented at this Meeting (as well as at any other Meetings that may be held at a later time with the same agenda following the adjournment, the suspension or the re-convening of the Meeting of 28 April 2015).

TO THIS EFFECT, AUTHORISES, with power of substitution, the person named below to vote on his behalf on all items on the agenda, in accordance with the voting instructions set out below:

Surname, first name/Company name:

abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc Address/Registered office: abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc A potential conflict of interest may arise, in particular, from:

• the appointment as proxy of: (i) GBL or one of its subsidiaries; (ii) a member of the Board of Directors of GBL; (iii) an employee or the Statutory Auditor of GBL; (iv) a relative of a natural person who is one of the persons referred to in (i) through (iii) or of a spouse or legal cohabitant of such a person or of the relative of such a person;
• the failure to appoint a proxy, in which case GBL will appoint a member of its Board of Directors or one of its employees as proxy.

In the event of potential conflict of interest, the following rules shall apply:

• 1. "the proxy must divulge the precise details that are relevant in order to enable the shareholder to assess the risk that the proxy may pursue an interest other than that of the shareholder" (Article 547bis, §4, 1° of the Companies Code). In this regard, a Director will be inclined, without express instructions from the principal, to vote systematically in favour of the proposed resolutions drawn up by the Board of Directors. The same is true of an employee who may find himself or herself in a relationship of subordination with GBL.
• 1. "the proxy is authorised to exercise the right to vote on behalf of the shareholder only on condition that he has specific voting instructions for each item on the agenda" (Article 547bis, §4, 2° of the Companies Code). GBL therefore asks you to give specific instructions by ticking a box for each item on the agenda. In the absence of specific voting instruction for a given agenda item on this form, the shareholder will be assumed to have given the proxy specific instructions to vote in favour of that item.

A. Voting instructions regarding the items on the agenda

The proxy shall vote or abstain on behalf of the undersigned in accordance with the voting instructions set out below. In the absence of voting instructions for one or several proposed decision(s), or if for any reason whatsoever the instructions given by the principal are unclear, the proxy shall always vote in favour of the proposed decision(s).

1. Management report of the Board of Directors and reports of the Statutory Auditor on the financial year 2014

This item does not require a vote.

2. Financial Statements for the year ended 31 December 2014

2.1. Presentation of the consolidated financial statements for the year ended 31 December 2014.

This item does not require a vote.

2.2. Approval of annual accounts for the year ended 31 December 2014.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

3. Discharge of the Directors

Proposal for the discharge to be granted to the Directors for duties performed during the year ended 31 December 2014.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

4. Discharge of the Statutory Auditor

Proposal for the discharge to be granted to the Statutory Auditor for duties performed during the year ended 31 December 2014.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

5. Dismissals and statutory appointments

5.1. Acknowledgment of the dismissal of Georges Chodron de Courcel and Jean Stéphenne as Director at the conclusion of this General Shareholders' Meeting.

This item does not require a vote.

5.2. Non renewal of a term of office of Director

Acknowledgment of the non renewal, according to his wish, of the term of office of Director of Albert Frère expiring at the conclusion of this General Shareholders' Meeting.

This item does not require a vote.

5.3. Renewal of Directors' term of office

Proposal to re-elect for a four-year term, in their capacity as Director, of the following Directors whose current term of office expires at the conclusion of this General Shareholders' Meeting:

• Antoinette d'Aspremont Lynden

	For O	Against O	Abstention O
-	Paul Desmarais, Jr.
	For O	Against O	Abstention O
-	Gérald Frère
	For O	Against O	Abstention O
-	Gérard Lamarche
	For O	Against O	Abstention O
-	Gilles Samyn
	For O	Against O	Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

5.4. Appointment of Directors

Proposal to appoint for a four-year term as Director:

• Cédric Frère

	For O	Against O	Abstention O
-	Ségolène Gallienne
	For O	Against O	Abstention O
-	Marie Polet
	For O	Against O	Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

5.5. Ascertainment of the independence of Directors

Proposal to establish in accordance with Article 526ter of the Companies Code, the independence of the following Directors, subject to their appointment as Director referred to in the above item. These persons meet the different criteria laid down in Article 526ter of the Companies Code and included in the GBL Corporate Governance Charter:

• Antoinette d'Aspremont Lynden

For O Against O Abstention O

• Marie Polet

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

6. Lapse of the VVPR strips

Acknowledgment of the lapse of the issued VVPR strips.

This item does not require a vote.

7. Remuneration report

Proposal to approve the Board of Directors' remuneration report for the financial year 2014.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

8. Long Term Incentive

8.1. Proposal to approve the option plan on shares, referred to in the remuneration report by which the members of the Executive Management and the personnel may receive, in 2015, options relating to existing shares of a sub-subsidiary of the company. These options may be exercised or transferred upon the expiration of a period of three years after their granting pursuant to Article 520ter of the Companies Code.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

8.2. To the extent necessary, proposal to approve all clauses of the aforementioned plan and all agreements between the company and the holders of options, giving these holders the right to exercise or to transfer their options prior to the expiration of the aforementioned period of three years in case of a change of control in the company, pursuant to Articles 520ter and 556 of the Companies Code.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

8.3. Proposal to set the maximum value of the shares to be acquired by the sub-subsidiary in 2015 in the framework of the aforementioned plan at EUR 13.5 million.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

8.4. Report of the Board of Directors drawn up pursuant to Article 629 of the Companies Code with respect to the security referred to in the proposal of the following resolution.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

8.5. Pursuant to Article 629 of the Companies Code, to the extent necessary, proposal to approve the grant by GBL of a security to a bank with respect to the credit granted by that bank to the subsubsidiary of GBL, permitting the latter to acquire GBL shares in the framework of the aforementioned plan.

For O Against O Abstention O

If no box has been ticked, the shareholder is assumed to have instructed the proxy to vote in favour of the proposed resolution.

9. Miscellaneous

B. Voting instructions on items and/or new/alternative decisions that may be added to the agenda at a later time, in accordance with Article 533ter of the Companies Code

In accordance with Article 533ter, §3 of the Companies Code, GBL shall provide shareholders with a new proxy form supplemented by any new items and/or new/alternative decisions that may be added to the agenda at a later time, thus enabling the shareholder to give the proxy specific voting instructions on those items.

The following voting instructions will only be applicable in the absence of specific voting instructions validly sent to the proxy after the date of this proxy form.

• 1. If, after the date of this proxy form, new items are added to the agenda of the Meeting, the proxy shall (tick one of the two boxes):
• O abstain from voting on these new items and the relevant proposals for decision;
• O vote on these new items and the relevant proposals for decision or abstain from voting if he deems it appropriate in view of the interests of the shareholder.

If the shareholder does not indicate a choice above, the proxy shall abstain from voting on the new agenda items and on the relevant proposals for decision.

In the event of a conflict of interest, the proxy shall always abstain from voting on the new agenda items and the relevant proposals for decision.

• 1. If, after the date of this proxy form, new/alternative decisions are proposed regarding items on the agenda, the proxy shall (tick one of the two boxes):
• O abstain from voting on these new/alternative proposals for decision and vote or abstain from voting on the existing proposals for decision in accordance with the instructions set out above (sub. A.)
• O vote on the new/alternative proposals for decision or abstain from voting if he deems it appropriate in view of the interests of the shareholder.

If the shareholder does not indicate a choice above, the proxy shall abstain from voting on the new/alternative proposals for decision and shall vote or abstain from voting on the existing proposals for decision in accordance with the instructions set out above (sub. A.).

Only in the case mentioned in paragraph B.2. above, the proxy may nevertheless deviate at the Meeting from the voting instructions set out above (sub. A.) if following those instructions would risk compromising the interests of the principal. If the proxy makes use of this faculty, it shall inform the principal.

In the event of a conflict of interest, the proxy shall always abstain from taking part in the vote on the new/alternative proposals for decision.

* * * * * *

Done in abbbbbbbbbbbbbbbbbbbbbbbbbbbc, on															fe /	fe	/ 2015.
Signature(s):
Name:	abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc
Title:	abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc

Legal persons must provide the surname, first name and title of the natural person signing this proxy form in their name. Similarly, in such cases the signatory hereby declares and guarantees to Groupe Bruxelles Lambert that he has the power to sign this proxy form on behalf of the legal person.

The proxies of a usufructuary and of a holder of naked ownership are valid only if made out jointly and drawn up in the name of the same proxy.

Please provide us with a telephone number and an email address where we can reach you if necessary:

feeeeeeeeeeeeeeeeeee Private:
----------------------------------

Office: feeeeeeeeeeeeeeeeeee

E-mail: abbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbc