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GRATIFII LIMITED — Capital/Financing Update 2017
Nov 29, 2017
65023_rns_2017-11-29_ff23345e-abdc-4012-b3cb-8804d34155e6.pdf
Capital/Financing Update
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ASX ANNOUNCEMENT
30 November 2017
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Mobecom executes Master Service Agreement (MSA) to deliver exclusive technology solutions to over 2 million loyalty members across 590 franchises
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Spur Corporation has signed a Master Services Agreement (MSA) with Mobecom as their exclusive provider of customer loyalty technology for the Group’s 590+ franchise outlets within South Africa, Africa and Australia.
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Mobecom to deliver mobile ordering solutions to a consumer base of over 2m loyalty members with a 4.5% fee on all ordering revenue.
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Mobecom currently provides services to two brands and expects the remaining Spur brand franchises to follow in 2018, which when delivered, will increase CY 2018 recurring revenues by 15% in addition to the ordering revenue opportunity.
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Provides materially significant transaction-based revenue potential, as customers transact through the white labelled mobile customer app.
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This represents one of several material contracts that were highlighted by the Company in its recent relisting announcement, as being in the advanced stages of negotiation.
Mobecom Limited (ASX: MBM) (Mobecom or the Company) is pleased to announce it has signed a Master Services Agreement (MSA) with Spur Corporation (Spur) to be the exclusive provider of customer loyalty technology solutions for all Spur franchise brands.
Mobecom to exclusively provide mobile customer loyalty solutions to entire Spur Corporation Group
The 3-year Master Services Agreement (MSA) with Spur Corporation positions Mobecom as the exclusive provider of mobile customer loyalty products and services for the entire Spur brand portfolio, currently represented by over 590 franchise outlets in South Africa, Australia, Mauritius and 12 African countries. In addition, all remaining Spur brands not already contracted with Mobecom are expected to sign individual contracts for Mobecom’s mobile customer loyalty solution.
Mobecom currently provides services to two of the seven group brands and management anticipates the remaining Spur brands will follow suit, with two new brands expected to contract with Mobecom early in CY 2018, increasing Mobecom contractual recurring revenues by 15% in 2018 and presenting an additional marginal revenue opportunity from ordering of 4.5% from all loyalty member orders across the group.
Spur Steak Ranches brand owns the 7th largest loyalty program in South Africa with an estimated 1.95 million existing loyalty scheme members, representing a large transaction-based revenue opportunity on ordering for Mobecom. Together with the existing Panarottis loyalty database already managed by Mobecom, this brings the total addressable ordering customer base to over 2 million.
The contract represents one of several material contracts at an advanced stage of negotiation, as highlighted in the Company’s relisting announcement on 17 October 2017.
Mobecom Chief Executive Officer, Neil Joseph, states:
“We’re really pleased our longstanding relationship with Spur Corporation has resulted in the contract now signed covering the entire Spur Group. “
“This agreement with Spur provides strong commercial validation of our offering by a leading South African international restaurant franchisor, providing us with the opportunity to grow this contract materially and signing the remaining Spur brands to use Mobecom’s customer loyalty technology.”
“This is a huge opportunity for Mobecom to significantly grow both recurring and transaction-based revenues well into future periods, as Spur continues to expand its global footprint.”
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For further information, contact:
Media Enquiries Elise Hughan Media and Capital Partners M: +61 458 855 500 E: [email protected]
Neil Joseph Chief Executive Officer Mobecom Ltd M: +61 404 969 153 E: [email protected]
About Spur Corporation
Spur Corporation (JSE: SUR) is a growing multi-brand restaurant franchisor, headquartered in Cape Town, and listed in the travel and leisure sector of the JSE Ltd with gross revenues of over $720m.
The group’s nine brands each have their own distinctive atmosphere and brand positioning, appealing to a broad customer base. Spur Group consists of Spur International, Spur Steak Ranches, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, Captain DoRegos, The Hussar Grill, RocoMamas, Spur Grill & Go, Casa Bella and Monterey Seafood.
It currently has over 592 outlets worldwide, with restaurants in various parts of Africa, Mauritius, the Middle East and Australasia. These can be broken down into 324 Spur Steak Ranches, 92 Panarottis Pizza Pasta outlets, 50 John Dory’s restaurants, 44 Captain DoRegos outlets, 15 franchises of The Hussar Grill, 54 RocoMamas, 7 Casa Bella restaurants, and 6 Spur Grill & Go outlets. www.spur.co.za
About Mobecom Limited
Mobecom Limited (ASX:MBM) is a full-stack customer engagement technology provider that delivers end-to-end technology solutions for businesses to engage with their customers. Its primary offering, airBux, is a digital currency platform that provides ‘liquidity for loyalty’ and is the Company’s direct to consumer mobile application offering, with a cloud-based currency at its core. With mobile payment, ordering, booking and local offer capability; the airBux cryptocurrency will be the gateway to a new digital lifestyle rewards program.
The Company’s existing B2B offering provides its blue-chip customers based in Australia, Singapore, South Africa, the UK and Europe with technology solutions, built on its airBux proprietary technology, to deliver a complete end-to-end set of customer engagement technology requirements, including both back-end (databases) and front-end technology (design, mobile applications and websites). www.mobecom.co
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