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GN Store Nord M&A Activity 2013

Feb 5, 2013

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Copenhagen, 2013-02-05 20:20 CET (GLOBE NEWSWIRE) -- Today, GN Netcom entered
into an agreement to divest its direct reseller business in North America,
Hello Direct Inc. The divestment follows GN Netcom’s strategic decision to
focus on the company’s core competency of being an innovative sound processing
company working with leading distributors and resellers to bring its headset
and speakerphone solutions to the market. The divestment concludes GN Netcom’s
transition to become a strictly indirect business following a number of years
with a combined business model in certain markets.

The buyer of Hello Direct Inc., Synergy Communications Management, is owned by
Dottie O’Daniel who has successfully started and managed another direct hands
free telecommunications reseller, Call One, to consistent excellence in growth,
profitability and customer service. Call One has extensive market experience in
North America and is currently a strategic business partner to GN Netcom. The
employees supporting Hello Direct Inc. will continue under the new ownership,
and Hello Direct Inc. will continue to focus on the relationship with GN Netcom
and Jabra products.

The divestment has no material impact on GN Netcom’s financial results for 2013.

GN Netcom’s CEO, Mogens Elsberg, says: “We are pleased to announce Synergy
Communication Management as buyer of Hello Direct Inc. as it ensures that
growth ambitions, people and capabilities are maintained following the change
in ownership. The divestment will further strengthen our Jabra sales in North
America, and it enables our North American organization to place its full focus
on the opportunities for hands free solutions for Contact Centers and Offices
as well as the fast growing Unified Communications market”.

Dottie O’Daniel, CEO of Synergy Communications Management, says: “Hello Direct,
Inc. fits perfectly within our business strategy and market experience. The
acquisition represents an opportunity for tremendous growth in a business
sector we know well. My management team is very excited about the potential for
the employees of Hello Direct, its current customers and the rich horizon for
new and enhanced strategic partnerships”.

For further information, please contact:

Michael Bjergby

Director – IR, Communications, CSR & Treasury

GN Store Nord A/S

Tel: +45 45 75 02 92