GN Store Nord — Earnings Release 2013

Feb 24, 2014

Copenhagen, 2014-02-24 16:59 CET (GLOBE NEWSWIRE) -- Today, GN ReSound launches
a technological breakthrough in the hearing aid industry: ReSound LiNX™ and the
corresponding Beltone First™ - the world’s first Made for iPhone hearing aids.

Building on the new SmartRange™ chipset and a 3rd generation 2.4 GHz
technology, ReSound LiNX™ advances GN ReSound’s superior technologies:

-- Applies an upgraded version of Surround Sound by ReSound™ – the sound
processing technology used in ReSound Verso™ generating top-rated quality
sound

-- Launched in the smallest wireless receiver-in-the-ear hearing aid brought
to the market by GN ReSound - while still powerful enough to address 90% of
hearing losses

-- Made for iPhone
connectivity offers direct streaming of sounds from an iPhone, iPad or
iPod Touch, allowing wearers to utilize their hearing aids like wireless
headphones to talk on the phone, listen to movies and music in high-quality
stereo sound without the need for an additional remote control or
intermediate body-worn devices

-- Significant audiological – and practical – benefits for the hearing
impaired through the accompanying ReSound Smart™ app. Users can set
preferred volume levels and treble/bass settings directly via the iPhone
and use geo-tagging to assign and adjust the hearing aid settings to the
acoustics of frequently visited places such as home, work, favorite
restaurants - and more. The ReSound Smart(TM) app also features a ‘Find My
Hearing Aid’ function to help users locate their hearing aids if misplaced

The global launch started by an event in New York today hosted by the CEO of GN
ReSound, Lars Viksmoen. The launch is initiated in North America and will be
rolled out in all main markets over the next few months. ReSound LiNX™ and
Beltone First™ will be launched at a price premium compared to ReSound Verso™
and Beltone Promise™.

GN ReSound’s CEO Lars Viksmoen says: “With ReSound LiNX and Beltone First, we
are once again pushing the limits for what has been considered possible for
hearing aid technologies. We saw an opportunity to create the world’s best
hearing aid by combining the capability of GN ReSound’s life-changing
technologies with the compatibility and global prevalence of iPhone, iPad and
iPod Touch”.

The financial impact of the launch of ReSound Linx™ and Beltone First™ is
already included in the guidance for 2014 as communicated in the Annual Report
2013. GN ReSound has deliberately provided an open ended organic growth
guidance of “more than 6%” for 2014 as GN sees potential upsides based on this
breakthrough technology.

For further information please contact:

Michael Bjergby
Senior Director – IR, Communications, CSR & Treasury
GN Store Nord A/S
Tel: +45 45 75 02 92

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