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Giglio.Com — Earnings Release 2022
Nov 30, 2022
4456_rns_2022-11-30_da474315-899d-4ec3-be15-af044f9bc302.pdf
Earnings Release
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| Informazione Regolamentata n. 2116-22-2022 |
Data/Ora Ricezione 30 Novembre 2022 15:44:43 |
Euronext Growth Milan | |
|---|---|---|---|
| Societa' | : | GIGLIO.COM | |
| Identificativo Informazione Regolamentata |
: | 169984 | |
| Nome utilizzatore | : | GIGLIO.COMN01 - FAVARETTO | |
| Tipologia | : | REGEM | |
| Data/Ora Ricezione | : | 30 Novembre 2022 15:44:43 | |
| Data/Ora Inizio Diffusione presunta |
: | 30 Novembre 2022 15:44:44 | |
| Oggetto | : | Record-breaking Black Friday for GIGLIO.COM: 1 million euros in sales in just one day |
|
| Testo del comunicato |
Vedi allegato.
PRESS RELEASE
Record-breaking Black Friday for GIGLIO.COM: 1 million euros in sales in just one day
- ● The Company hit a new record on November 25, with sales exceeding one million Euros in 24 hours for the first time.
- ● Strong growth in revenues during Black Friday Week resulting in an almost tripled GMV compared to 2020 and confirming the Company growth trends of the past few months.
Palermo, November 30, 2022 – GIGLIO.COM S.p.A. (Company or GIGLIO.COM) company operating in the online sales sector for multi-brand luxury fashion on a global scale hit sales record over Black Friday week.
Black Friday 2022 will forever be a memorable day for GIGLIO.COM. Day in which transactions exceeded one million euros in a day for the first time (+32.5% compared to 2021), thus setting a new sales record for the Company. During the typical shopping bonanza at the end of November, GIGLIO.COM customers viewed 1,000 items per minute for a total of 1.2 million product pages and added an item to their cart every two seconds.
The numbers registered during the entirety of Black Friday Week, including Cyber Monday, are also very relevant, as the Company tripled its orders compared to the same period in 2020.
Additionally, also thanks to excellent Singles' Day numbers in the Asian regions, the great start of the winter promotional season allowed the Company to confirm the growth trends of all main KPIs, compared to the same promotional period last year: namely, we registered a significant growth in the repurchase rate of loyal customers, whose share increased by 47%. The average cart increased by 22%, while the average spend per customer increased by 24%.
The recent extension of the logistics capacity, with a new structure in Vimodrone (Milan), contributed to achieving these results, as it allowed the Company to improve its order fulfillment capacity in view of the most important seasonal peak of the year.
The contribution of our Community Store - the network of partners that feeds the GIGLIO.COM assortment - was paramount, as it allowed the Company to double the number and value of the products offered to its customers compared to last year.
Finally, the Digital Marketing planning - which helped us reach local consumers through influencers and social shopping platforms - made it possible to accelerate the internationalization process, confirming the extraordinary growth in the APAC and MENA regions.
"Despite the complexities of the current macroeconomic context, we have managed to write a new page of our exciting story. We would have never thought we would be celebrating the milestone of one million euros in a day until recently, and seeing all this become true really makes us proud." – commented Giuseppe Giglio, President and CEO of GIGLIO.COM.
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This press release is available in the Investors/press releases section on GIGLIO.COM
GIGLIO.COM S.p.A. transmits and stores Regulated Information through the eMarket and the eMarket STORAGE storage mechanism available at managed by Spafid Connect S.p.A., based in Foro Buonaparte 10, Milan.
GIGLIO.COM
GIGLIO.COM - a Company operating in the online sales sector for multi-brand luxury fashion on a global scale - is a style destination that reaches its customers in over 150 countries, featuring some of the most prestigious fashion and luxury brands for women, men, and kids. The Company was founded in 1965 by the Giglio family, owner of high fashion boutiques in the city of Palermo, and in 1996 became the first online fashion store in Italy, placing itself among the pioneers of the sector in our country.
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For further information:
Contacts
Investor Relation
GIGLIO.COM S.p.A. Laura Favaretto Investor Relator 7, Via Solferino 20121 – Milan +39 091 7339980 [email protected]
Media Relation
Twister communications group 3, Via Valparaiso 20144 – Milan +39 02 438114200 [email protected]
Euronext Growth Advisor
Alantra 16, Via Borgonuovo 20121 – Milan +39 02 6367 1601 [email protected]