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GERRY WEBER International AG Call Transcript 2021

May 4, 2021

180_ip_2021-05-04_ada5a702-b5f2-486d-a09a-631dcbaf6152.pdf

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/ FY 2020 RESULTS

Analyst and Investor Conference Call

Alexander Gedat (CEO)

Angelika Schindler-Obenhaus (COO)

Florian Frank (CFO)

May 4, 2021

/ DISCLAIMER

This presentation does not constitute an offer of securities or otherwise constitute an invitation or inducement to any person to subscribe for or otherwise acquire or dispose of securities of GERRY WEBER International AG (the "Company") or any of its affiliates.

This presentation contains "forward-looking statements" with respect to the Company's financial condition, results of operations and business plans and objectives. These forward-looking statements reflect the current views of the Company's management with respect to future events. Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words as "will", "anticipates", "aims", "could", "may", "should", "expects", "believes", "intends", "plans" or "targets". By their nature, forward-looking statements are inherently predictive, speculative and involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. Such factors may have a materially adverse effect on the costs and revenue development of the Company. For example, economic downturns in the Company's markets and changes in currency exchange rates may have negative effects on the Company's business development and financial condition. The factors that could affect the Company's future financial results are discussed more fully in the Company's most recent annual and interim reports, which can be found on its investor relations website at ir.gerryweber.com. All written or oral forward-looking statements attributable to the Company or any of its affiliates or any persons acting on its behalf or contained in or made in connection with this presentation are expressly qualified in their entirety by factors of the kind referred to above. No assurances can be given that the forward-looking statements in this presentation will be realized. Except as otherwise stated herein and as may be required to comply with applicable law and regulations, the Company does not intend to update these forward-looking statements and does not undertake any obligation to do so.

This presentation has been prepared by the Company's management solely for information purposes. This presentation is in summary form and does not purport to be a full or complete description of the Company and its subsidiaries. No representation or warranty, express or implied, is made as to the fairness, accuracy, adequacy, completeness or correctness of such information, nor as to the achievement or reasonableness of any projections, targets, estimates, or forecasts. Nothing in this presentation should be relied upon as a promise or representation as to the future.

/ EXECUTIVE SUMMARY

Business repositioning on track but headwind due to pandemic

Net sales at EUR 287.2 mn, normalized EBITDA reaches EUR -40.8 mn → outlook for 2020 achieved

Solid cash position of EUR 85.3 mn at end of 2020; liquidity secured with exchange offer and state bridging aid III in 2021

Retail-business ready to deliver

Ecommerce improved significantly yoy (share of total sales 10% in 2020) and continues to grow in 2021

New collections well perceived by wholesale customers

Company`s management team complete with Angelika Schindler-Obenhaus becoming CEO shortly

Pre-contract for sale of the Ravenna Park logistics center signed, allowing us to still use the logistics center after 2021

With the ongoing coronavirus pandemic, continued outlook uncertainty

Business repositioning on track but headwind due to pandemic

/ GERRY WEBER INTERNATIONAL

Strong brand name with 3 diversified brands

CUSTOMER 50+ years
Best Ager
45 + years
Modern women
Self-confident plus size women
FOCUS Inspiration in fashion & lifestyle Smart casual look Modern plus size fashion
POSITIONING Category leader
Modern classic mainstream
Relevant
Modern Casual
Category
leader
Modern Mainstream
FASHION STYLE Uncomplicated fashion for real
women
Modern women's fashion Plus size collection
STANDS FOR Femininity, self-confidence,
inspiration, desirability
Dynamics, passion, courage,
independence,
Self-confidence, happiness,
femininity, coolness
PURPOSE WE ARE GERRY WE LOVE TO MOVE BECAUSE I AM HAPPY

/ EVOLUTION OF OUR COLLECTIONS OVER TIME

/ STRATEGIC TARGET MAP GERRY WEBER (2021 - 2023)

Brand and communication

"GERRY WEBER is the leading womenswear lifestyle brand in the Modern Classic mainstream market"
Brand &
Communication
Brand presentation to become more emotional, inspiring and diverse
Increase of brand desirability Using "I am Gerry" / "We are Gerry" slogan in our communication to attract new
target customers from the baby boomer generation
Further increase of brand recognition and brand awareness (91% as of
December 2020)
Consistent brand management Turn GERRY WEBER in a brand that modern women identify with, due to the
values and attitudes the brand represents

/ STRATEGIC TARGET MAP GERRY WEBER (2021 - 2023)

Product

"GERRY WEBER is the leading womenswear lifestyle brand in the Modern Classic mainstream market"
Increase quality, style, price structure, variety to be among the TOP 5 in the
Edition product categories
Increase product competence Differentiation between GERRY WEBER Collection as a total look and GERRY
WEBER Edition as a competence product
Quality Quality must be brought more clearly into focus
Product Optimize fit
Edition is back -
focus on product performance
Supply chain optimization
Increase full package service (FPS)

Introduce special collections
within procurement

Adjust payment terms

Timely ship to market strategy

Risk assessment of country

Further reduce lead times
distribution after each order

Digitalize supply chain

/ STRATEGIC TARGET MAP GERRY WEBER (2021 - 2023)

Distribution retail, ecommerce, wholesale

"GERRY WEBER is the leading womenswear lifestyle brand in the Modern Classic mainstream market"
Distribution Retail Profitable growth
Improve merchandise management

Definition and tracking of relevant KPIs for steering the business

Leverage on factory outlets as future growth driver
Own retail as role model Role model with regard to brand experience and product competence
Growth Expansion business on own e-shop and platforms both nationally and internationally
Distribution
Ecommerce
Improve merchandise availability
Expansion CRM Better use/evaluation of existing data
Distribution
Wholesale
GERRY WEBER -
a must have brand
for our wholesale partners

Separate sales force for Gerry Weber

Edition is back -
focus on product

Improve performance with existing
performance
wholesale customers

Gain lighthouse wholesale customers

Introduction of digital showroom

/ STRATEGIC TARGET MAP TAIFUN (2021 - 2023)

Product

"TAIFUN is the relevant brand in the modern casual mainstream market for every moment of the day of the
modern active woman"
Product Relaunch of the brand in all visuals and appearances
Product competence in joy of life &
femininity
Develop collections for both office and home office as well as statement pieces
for special occasions
Individual pieces, modern and always combinable with each other
Supply chain
optimization

/ STRATEGIC TARGET MAP TAIFUN (2021 - 2023)

Distribution ecommerce, wholesale

"TAIFUN is the relevant brand in the modern casual mainstream market for every moment of the day of the
modern active woman"
Distribution
Ecommerce
Significant growth
Introduce Taifun
online shop

Push and professionalize platform business including improvement of
merchandise availability
Expansion CRM Better use/evaluation of existing data
Increase brand relevance for our
Distribution
Wholesale
wholesale customers

Separate sales force for Taifun

Improve performance with existing wholesale customers

Gain lighthouse wholesale customers

Introduction of digital showroom

/ STRATEGIC TARGET MAP SAMOON (2021 - 2023)

Brand and communication

"SAMOON is the leading Curvy Womenswear brand in the modern mainstream segment"
Brand & Brand presentation to become more emotional and inspiring
Increase of brand desirability Using "Because I'm happy" slogan in our communication with our customers
Strategic goal is to develop SAMOON to become the leading European curvy
brand by 2025
Communication Emphasis on joy of life, femininity and value
Consistent brand management
Clear and distinctive positioning of our collections on the market

/ STRATEGIC TARGET MAP SAMOON (2021 - 2023)

Product

"SAMOON is the leading Curvy Womenswear brand in the modern mainstream segment"
Product Product competence in joy of life & Develop collections for a broad age-independent curvy target group
femininity Focus on specific requirements with regard to materials, fit and quality for this
target group
Push online affinity
Optimize online capability of the
collection
Introduce online only collections & capsules
Supply chain optimization

/ STRATEGIC TARGET MAP SAMOON (2021 - 2023)

Distribution ecommerce, wholesale

"SAMOON is the leading Curvy Womenswear brand in the modern mainstream segment"
Distribution
Ecommerce
Strong ecommerce growth/high
Gain attention and growth through online only collections & capsules
ecommerce share
Professionalize marketplace business
Expansion CRM Better use/evaluation of existing data
Separate sales force for Samoon
Improve performance with existing wholesale customers
Distribution
Wholesale
Samoon -
a must have brand for our
wholesale partners
Gain lighthouse wholesale customers
Introduction of digital showroom
Check new wholesale partnerships

/ OUR ESG AGENDA

Sustainability is part of our identity and our corporate responsibility

ECOMMERCE UPDATE

/ ECOMMERCE MANAGED TO CONVERT "STATIONARY" INTO "ONLINE" CLIENTS FOLLOWING DEC. LOCKDOWN

8 major initiatives to achieve top line growth of 20% going forward

1 Increase online marketing budget for all brands to broaden customer base
2 Significant increase of inventory in the ecommerce distribution center
3 Using predictive technology (CRM Database) to increase the conversion rate
4 Offer more personalized content with a higher conversion probability
5 Connecting at least three more marketplaces in 2021 to use their traffic strength in foreign markets
6 Transformation from the current "Rest of Europe" shop to a "Rest of World" shop and offer GERRY WEBER, SAMOON and
TAIFUN in over 200 destinations worldwide
7 Strengthen online brand presence for TAIFUN and SAMOON
8 Special online promotions and discounts

2020 FINANCIALS

/ 2020 FINANCIAL HIGHLIGHTS

In line with expectations

Total Sales Sales Split Pro Forma Adj. EBITDA
Outlook 2020:

EUR 260 –
280 mn
Retail: EUR 159.2 mn
EUR 278.2 mn Wholesale: EUR 119.0 mn EUR 7.8 mn1
Normalized EBITDA Free Cash Flow Cash & Cash Equivalents
Outlook 2020:

Negative mid-double-digit million amount
EUR -40.8 mn
EUR 4.5 mn EUR 85.3 mn

/ COVID19-LOCKDOWNS LEAD TO DROP IN SALES IN Q4

Sales 2020 in EUR mn (compared with 2019 in %)

/ SALES DEVELOPMENT IN ECOMMERCE 2020…

… growing by 12% compared to the 2019 calendar year

  • Strong growth in Ecommerce especially since 2 nd lockdown in Dec 2020
  • Goal is to grow Ecommerce sales by 20% or more yearly in the medium term
  • Increase of marketing budget, staff capacity and merchandise stock
  • Strengthening of online brand presence of TAIFUN and SAMOON
  • Improve CRM system to improve conversion rate

/ SALES DEVELOPMENT RETAIL

Net sales development per sqm dropped significantly in 2020 due to lockdown

  • In 2019 net sales per square meter were on average EUR 2,237 vs 2020 average EUR 1,385 (-38%)
  • 2020 was severely affected by lockdowns in March, April, May, November and December
  • Sales quickly recovered once lockdowns were lifted, regionally varying restrictions ongoing up to complete store closures
  • Target is to improve sales per square meter and like-for-like revenue growth to 2019 level and beyond

/ PRE-ORDER SYSTEM IN WHOLESALE LEADS TO VISIBILITY

71% of total wholesale sales for FY 2021 are already secured in April 2021

Deadline
for
Delivered and In % of total Comments
Order Preorder invoiced to our
wholesale customers
wholesale 2021
(cum)
Preorder leads to high visibility in our wholesale business:
Spring Summer
O2
Aug 18, 2020 Jan 2021 27%
27% of wholesale sales for FY 2021 secured in Aug 2020

42% of wholesale sales for FY 2021 secured in Oct 2020
Summer O3 Oct 29, 2020 Apr -
May 2021
42%
71% of wholesale sales for FY 2021 secured in Feb 2021
Autumn Winter
O4
Feb 23, 2021 Jul -
Sep 2021
71%
Winter O5 May 11, 2021 Oct -
Nov 2021
84%e
Spring O1 Aug 17, 2021 Dec 2021 86%e Reorders of in store collections and depot business lead to
additional sales

/ NORMALIZATION OF…

… restructuring costs and covid related EBITDA effects1 lead to positive EBITDA

In spite of losses in turnover initial EBITDA was stabilized around EUR -2.5 mn. Main drivers have been:

  • Improved gross profit margin due to strategic shift in markdown-policy as well as positive currency effects and consolidation in our supplier portfolio
  • Reduced personnel expenses due to streamlining of processes as well as restructuring procedures
  • Reduced rent costs due to rent negotiation und portfolio optimization

/ SOLID CASH POSITION EXCEEDING FORECAST

Positive FCF of EUR 4.5 mn maintained in spite of COVID-19

  • Positive Operating CF due to successful restructuring
  • Investments kept low due to uncertainty of COVID-19
Cash Flow statement (EUR mn)
2020 2019
CF from Operating activities 9.2 55.5
CF from Investing activities -4.7 -7.7
Free
Cash Flow
4.5 47.8
CF from Financing activities -45.3 6.2
Exchange rate differences -0.9 -1.7
Cash &
Cash Equivalents at
the beginning
126.9 74.6
at the end1
Cash & Cash Equivalents
85.3 126.9

CF from financing activities

  • Insolvency Quota & ELQ EUR 18.7 mn
  • Adaption of SSL / escrow accounts EUR 12.3 mn
  • Repayment of liabilities relating to the rights of use (IFRS 16) EUR 32.3 mn
  • Drawing RCF EUR 17.5 mn

/ CAPITAL STRUCTURE IN DETAIL

Stable Net Debt emphasizes long-term viability

Secured by Funded by liquidity of the company
Net
Debt in EUR mn
2020 escrow
accounts/
liquidation of
Ravenna Park
Total Thereof non
contingent
Thereof
contingent
Cash1 -85.3 -21.1 -64.1 -64.1 -
Revolving Credit Facility2 17.5 - 17.5 17.5 -
Principal Term Loans3 23.5 - 23.5 23.1 0.4
Net Senior Debt -44.2 -21.1 -23.1 -23.5 0.4
Straight Bonds 38.8 - 38.8 30.1 8.7
Convertible Bonds 1.8 - 1.8 1.2 0.7
Insolvency Cash Quota4 8.0 8.0 - - -
GWR Quota4 7.3 5.8 1.5 1.5 -
Excess Liquidity Quota4 9.4 - 9.4 - 9.4
Net Unsecured Debt 21.2 -7.3 28.5 9.3 19.2
Additional quota 29.1 29.1 - - -
Provisions and Adjustments 5.3 5.2 0.1 0.1 -
Net Debt 55.6 27.0 5 28.6 9.5 19.2
Expected cash from
Ravenna Park
-23.3
Allocation of EUSt
Risk to
PLUTA
-4.6
Net Debt corrected -0.9

As of 31.12.2020

1 Thereof EUR 21.10 mn deposited in insolvency plan escrow account

2 4% p.a. commitment fee. 8% p.a. cash interest on drawn amounts

3 12% p.a. of which up to 8% p.a. may be capitalized (PIK), in Dec 2020 given as PV (incl. Upfront Fee and PIK)

4 All cash quota given as PV, discounted at a rate of 4.5% annually compounding on an Act/365 Basis

5 Fully funded by liquidation of Ravenna Park and Allocation of EUSt Risk to PLUTA

OUTLOOK

/ ONGOING MEASURES IN PLACE TO MITIGATE COVID IMPACT

…. and to secure short-term and long-term viability

Operational goal: secure business operations Financial goal: securing liquidity
Successful
implementation
of
COVID-19
health
and
safety
measures
for
customers,
employees,
and
business
partners
Successful
renegotiation
of
debt
structure
and
deferral
of
35%
of
outstanding
claims
up
to
December
2023
Ongoing
refinancing
negotiations
with
shareholders,
banks
and
factoring
providers
Opening
of
own
Corona
test
center
on
premises
in
Halle
as
of
April
2021
Introduction
of
a
permanent
mobile
working
concept
at
our
headquarters
Utilization
of
state-supported
short-time
labor
programs
in
Germany
and
European
markets,
including
headquarters
New
credit
facility
("exchange
offer")
of
EUR
5
mn
in
Feb
and
state
support
("Überbrückungshilfe
III")
of
EUR
12mn
in
March
2021
Ongoing
negotiations
with
landlords
to
waive
and
save
rental
costs
Subleasing
of
retail
space
to
partners
Ongoing
general
strict
cost
discipline

/ OUTLOOK FY 2021

Strict execution of strategic roadmap 2023 despite Covid-19

FY 2021 Outlook
Net sales Between EUR 260 mn
and EUR 280
mn
Normalized EBITDA1 Negative low
double-digit million amount
FY 2023 and beyond Outlook
Financial situation Successful
refinancing

/ Q&A

/ FINANCIAL CALENDAR / CONTACT DETAILS

Upcoming
Events
May 27, 2021 Publication
Q1 interim
statement
2021
Aug 12, 2021 Publication
H1 interim
report
2021
GERRY WEBER International AG
Investor Relations
Dr. Andrea Rolvering
E-Mail [email protected]
Tel. +49 157 57103411