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FSN E-Commerce Ventures Limited M&A Activity 2024

Aug 13, 2024

61209_rns_2024-08-13_81e4e5c5-bd44-49de-a317-7ef7fc5ec46e.pdf

M&A Activity

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- FSN E Commerce Ventures Limited

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August 13, 2024

National Stock Exchange of India Limited

Symbol: NYKAA

BSE Limited Scrip Code: 543384

Dear Sir/ Madam ,

Sub.: Disclosure under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 - Acquisition

Pursuant to Regulation 30 and other applicable provisions of the SEBI (Listing Obligations and Disclosure Requirements) Regulation, 2015, we hereby inform you that the Board of Directors of FSN E-Commerce Ventures Limited (‘Company’) at its meeting held today i.e. on Tuesday, August 13, 2024 has approved the following transactions:

  • a. Further acquisition of 39% stake in Dot & Key Wellness Private Limited from the Promoters / existing shareholders as per the pre-agreed terms in Shareholder Agreements dated September 19, 2021 and January 9, 2024.

  • b. Further investment in Earth Rhythm Private Limited through combination of Primary and Secondary, resulting in Earth Rhythm becoming subsidiary of the Company.

The aforesaid transactions are subject to execution of definitive transaction documents and any other applicable procedural & regulatory steps.

The requisite disclosures, as required under Regulation 30 read with Para A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulation, 2015 and SEBI Circular No. CIR/CFD/CMD/4/2015 dated September 9, 2015, are enclosed as Annexure A and B .

This intimation is for your information and dissemination.

Thanking You.

Yours faithfully,

For FSN E-Commerce Ventures Limited

Digitally signed by NEELABJA NEELABJA CHAKRABARTY CHAKRABARTY Date: 2024.08.13 15:52:28 +05'30'

Neelabja Chakrabarty

Company Secretary & Compliance Officer

Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6614 9696 | Email – [email protected] CIN: L52600MH2012PLC230136

- FSN E Commerce Ventures Limited

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Annexure A

Brief details of the Transaction

Sr.
No.
Particulars Details Details
a. Name of the target entity, details in brief
such as size, turnover etc.
Dot and Key Wellness Private Limited (‘Dot &
Key’) is a subsidiary of the Company.
Dot & Key was incorporated on March 16, 2020
under the Companies Act, 2013 in India. It is
engaged in the business of buying, exporting,
selling, distributing and otherwise deal in all kinds
and varieties of pharmaceuticals, medicines
whether
Ayurveda,
Unani,
Allopathy
or
homeopathy, health care, cosmetics, beauty,
health and skin care products, glamour products,
food preservatives and additives other natural &
processed ingredients through various channels
including e-commerce.
Year
Revenue(in INR Crores)
FY 2023-24
198.3
Year Revenue(in INR Crores)
FY 2023-24 198.3
b. Whether the acquisition would fall within
related party transaction(s) and whether
the promoter/ promoter group/ group
companies have any interest in the entity
being acquired? If yes, nature of interest
and details thereof and whether the same
is done at “arms length”
The transaction of acquisition of shares from
Promoter/ existing shareholders is a related party
transaction and the transaction is being executed
in terms of the shareholders agreement.
None of the promoter/ promoter group/ group
companies have interest in Dot & Key.
c. Industry to which the entity being acquired
belongs
Cosmetics, skin care and beauty products.
d. Objects
and
effects
of
acquisition
(including but not limited to, disclosure of
reasons for acquisition of target entity, if
its business is outside the main line of
business of the listed entity)
This acquisition is being executed in terms of the
shareholders agreement entered into between the
Company and the promoters/founders of Dot &
Key.
On completion of the said transaction, Dot & Key
will continue to remain a subsidiary of the
Company, with 90% holdingwith the Company.
e. Brief details of any governmental or
regulatory approvals required for the
acquisition
None.
f. Indicative time period for completion of
the acquisition
The acquisition is expected to be completed by
September 30, 2024.

Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6614 9696 | Email – [email protected] CIN: L52600MH2012PLC230136

- FSN E Commerce Ventures Limited

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Sr.
No.
Particulars Details Details
g. Nature of consideration - whether cash
consideration or share swap and details of
the same
Cash.
h. Cost of acquisition or the price at which
the shares are acquired
Acquisition of the shares of Dot & Key will be
done at a consideration of up to INR 265.3 crores.
i. Percentage
of
shareholding/
control
acquired and/ or number of shares
acquired
The Company will be acquiring 5,29,286 equity
shares of Dot & Key from the Promoters/ existing
shareholders of Dot & Key.
On completion of the said transaction, the
Company’s stake in Dot & Key will increase from
the current 51% to 90% of the paid-up capital of
Dot & Key and hence, Dot & Key will continue to
remain a subsidiaryof the Company.
j. Brief
background
about
the
entity
acquired in terms of products/line of
business acquired, date of incorporation,
history of last 3 years turnover, country in
which the acquired entity has presence and
any other significant information (in brief)
Dot & Key was incorporated on March 16, 2020
under the Companies Act, 2013 in India. It is
engaged in the business of buying, exporting,
selling, distributing and otherwise deal in all kinds
and varieties of pharmaceuticals, medicines
whether
Ayurveda,
Unani,
Allopathy
or
homeopathy, health care, cosmetics, beauty,
health and skin care products, glamour products,
food preservatives and additives other natural &
processed ingredients through various channels
including e-commerce.
Details of Turnover:
Year
Revenue(in INR Crores)
FY 2023-24
198.3
FY 2022-23
57.7
FY 2021-22
27.5
Year Revenue(in INR Crores)
FY 2023-24 198.3
FY 2022-23 57.7
FY 2021-22 27.5

Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6614 9696 | Email – [email protected] CIN: L52600MH2012PLC230136

- FSN E Commerce Ventures Limited

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Annexure B

Brief details of the Transaction

Sr.
No.
Particulars Details Details
a. Name of the target entity, details in brief
such as size, turnover etc.
Earth Rhythm Private Limited (‘Earth Rhythm’)
is an associate of the Company.
Earth Rhythm was incorporated on October 13,
2020 under the Companies Act, 2013 in India, is
a personal care brand which manufactures and
sells sustainable/ non-toxic beauty products on
their website and through various channels
including e-commerce. Earth Rhythm's registered
office is located at Gurugram, Haryana.
Year
Revenue(in INR Crores)
FY 2023-24
30.7
Year Revenue(in INR Crores)
FY 2023-24 30.7
b. Whether the acquisition would fall within
related party transaction(s) and whether
the promoter/ promoter group/ group
companies have any interest in the entity
being acquired? If yes, nature of interest
and details thereof and whether the same
is done at “arms length”
The transaction of acquisition of shares from
Promoter/ existing shareholders is a related party
transaction and the transaction is being executed
in terms of the shareholders agreement.
None of the promoter/ promoter group/ group
companies have interest in Earth Rhythm.
c. Industry to which the entity being acquired
belongs
Manufacture and selling of cosmetics and
toiletries
d. Objects
and
effects
of
acquisition
(including but not limited to, disclosure of
reasons for acquisition of target entity, if
its business is outside the main line of
business of the listed entity)
This
acquisition/
investment
will
further
strengthen Company's product portfolio into
sustainable beauty segment and its positioning in
a growing market for products that are committed
to efficacy as well as the planet.
e. Brief details of any governmental or
regulatory approvals required for the
acquisition
None.
f. Indicative time period for completion of
the acquisition
The acquisition is expected to be completed by
September 30, 2025.
g. Nature of consideration - whether cash
consideration or share swap and details of
the same
Cash.
h. Cost of acquisition or the price at which
the shares are acquired
Acquisition of the shares of Earth Rhythm will be
at a consideration of up to INR 44.5 crores.
i. Percentage
of
shareholding/
control
acquired and/ or number of shares
acquired
The Company will be acquiring up to 57,302
equity shares and 12,226 warrants of Earth
Rhythm
through
Primary
and
Secondary

Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6614 9696 | Email – [email protected] CIN: L52600MH2012PLC230136

- FSN E Commerce Ventures Limited

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Sr.
No.
Particulars Details Details
acquisition thereby resulting in Earth Rhythm
becoming subsidiary of the Company.
j. Brief
background
about
the
entity
acquired in terms of products/line of
business acquired, date of incorporation,
history of last 3 years turnover, country in
which the acquired entity has presence and
any other significant information (in brief)
Earth Rhythm was incorporated on October 13,
2020 under the Companies Act, 2013 in India, is
a personal care brand which manufactures and
sells sustainable/ non-toxic beauty products on
their website and through various channels
including e-commerce. Earth Rhythm's registered
office is located at Gurugram, Haryana.
Details of Turnover:
Year
Revenue(in INR Crores)
FY 2023-24
30.7
FY 2022-23
24.5
FY 2021-22
18.5
Year Revenue(in INR Crores)
FY 2023-24 30.7
FY 2022-23 24.5
FY 2021-22 18.5

Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6614 9696 | Email – [email protected] CIN: L52600MH2012PLC230136