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FRONTIER DIGITAL VENTURES LIMITED — Capital/Financing Update 2017
Nov 2, 2017
64907_rns_2017-11-02_f49f67db-5bb2-434f-bb64-de8e4e192908.pdf
Capital/Financing Update
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ASX Code: FDV
3 November 2017
Acquisition of Jumia portfolio businesses
Frontier Digital Ventures Limited (“Frontier”, ASX: FDV) today announces the completion of multiple transactions to significantly upgrade its portfolio of market leading online classifieds businesses in Frontier markets.
Highlights
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Acquisition of 3 online property classifieds portals from Jumia, a major online classifieds group in Africa
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3 acquired portals are all existing competitors to Frontier’s current investments in Ghana (meQasa), Nigeria (ToLet) and Angola (AngoCasa)
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Frontier will proceed to merge all traffic, listings, agents, advertisers and revenues onto its existing portals and create 3 new clear market leaders
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As consideration for the deal Frontier will sell Afribaba and pay US$500k to Jumia
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Transaction significantly strengthens Frontier’s overall portfolio by creating 3 market leading investments and providing an exit for Afribaba
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The acquisition highlights Frontier’s privileged access to corporate opportunities and its ability to transact quickly to add value for its shareholders
Frontier’s CEO and Founder, Shaun Di Gregorio said: “This transaction was a rare opportunity in the online classifieds space, and we are pleased that Jumia, a major African classifieds investor, reached out to Frontier with a strong desire to acquire Afribaba and complete this transaction.”
“The ultimate result for Frontier shareholders is that we have exited Afribaba and created 3 new market leaders in property verticals across 3 key African markets. meQasa is now a clear market leader in Ghana. ToLet is now a clear market leader in Nigeria. AngoCasa is now a clear market leader in Angola. Our businesses are now in a significantly improved position to commence rapid monetisation in their respective markets.”
“It also demonstrates the strength of our entrepreneur-led online classifieds model, which provides a significant advantage over competitors which are fully owned and operated remotely by major online classifieds groups, who lack the requisite local expertise and network.”
Frontier Digital Ventures Ltd 39-8 The Boulevard, Mid Valley City, Lingkaran Syed Putra 59200 Kuala Lumpur, Malaysia Tel: +60 3 2201 0790 www.frontierdv.com
About Jumia
Jumia, formerly known as African Internet Group, is a major online classifieds investor operating across Africa. Its portfolio contains investments in 23 countries and has been operating since 2012. Jumia was launched with the support of Rocket Internet, MTN and Millicom
Jumia assets acquired
Under the agreement, Frontier will acquire Jumia’s 100% interests in Jumia House Ghana, Jumia House Nigeria and Jumia House Angola (“ Jumia Assets ”). The Jumia Assets have strong listings, sessions and advertiser customer bases and retain strong competitive positions in each of their 3 respective markets. The monthly sessions comparison of each of the Jumia Assets is provided below in Table 1.
Table 1: Monthly sessions (June 2017, Google Analytics)
| Ghana Nigeria Angola |
Ghana Nigeria Angola |
Ghana Nigeria Angola |
|---|---|---|
| 63,011 | 256,845 | 12,788 |
| 69,993 | 124,036 | 28,934 |
Rationalisation of Afribaba
Frontier has agreed to sell Afribaba to Jumia in return for the Jumia Assets. The decision was made given Jumia’s significant interest in acquiring a market leading classifieds horizontal platform in West Africa and from Frontier’s perspective has facilitated the creation of 3 market leaders in Ghana, Nigeria and Angola.
Transaction structuring
Frontier has completed a number of successive transactions with Jumia, meQasa, ToLet, AngoCasa and Afribaba to ultimately vend the Jumia Assets into its existing investment.
Table 2: Transaction overview
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Portfolio out Portfolio in Result
#1 position
86% (from 66%) interest
#1 (from #2) position
US$500k
39% interest
#1 (from #2) position
75% (from 60%) interest
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Frontier Digital Ventures Ltd 39-8 The Boulevard, Mid Valley City, Lingkaran Syed Putra 59200 Kuala Lumpur, Malaysia Tel: +60 3 2201 0790 www.frontierdv.com
Integration process
Under the agreement, the Jumia Assets will commence redirecting all traffic through to meQasa, ToLet and AngoCasa. All existing listings will also be migrated on to Frontier’s platforms. There will be a comprehensive customer migration process over the next 2 months where existing dealers and agents will be offered new contracts or a roll forward of their existing contracts with Jumia Assets.
It is expected that the integration process will complete within a 6 month timeline.
Portfolio optimisation
The transaction with Jumia has significantly upgraded Frontier’s overall portfolio of market leading online classified investments. Frontier now has 12 investments at the monetisation stage (up from 10), and has reduced its investments in pre-monetisation stage businesses (now 3) and the growing operating metrics stage businesses (now 2). The transaction is also a clear demonstration of Frontier’s portfolio optimisation process in action.
Table 1: Frontier’s current portfolio and key metrics
| Frontier ownership (%) 1H 2017 A$000 Revenue (100% basis)1 Target markets Target population (m) |
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|---|---|---|
| Companies currently monetising | ||
| Zameen 30% 5,068 Pakistan 189 |
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| Encuentra24.com 42% 3,299 Central America 23 |
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| Pakwheels 37% 643 Pakistan 189 |
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| iMyanmarhouse 43% 452 Myanmar 54 |
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| Infocasas 31% 428 Uruguay,Paraguay,Bolivia 21 |
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| AutoDeal 33% 412 Philippines 101 |
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| Hoppler 21% 376 Philippines 101 |
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| Propzy 21% 284 Vietnam 92 |
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| LankaPropertyWeb 48% 129 Sri Lanka 21 |
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| carsDB 76% 71 Myanmar 54 |
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| ToLet(upgraded) 39% 162 Nigeria 182 |
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| meQasa(upgraded) 86% 46 Ghana 28 |
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| **Pre-monetisation stage ** | ||
| ~~ToLet~~ ~~39%~~ ~~162~~ ~~Nigeria~~ ~~182~~ |
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| ~~meQasa~~ ~~66%~~ ~~46~~ ~~Ghana~~ ~~28~~ |
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| Kupatana 31% 75 Tanzania 53 |
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| Moteur 49% 71 Morocco 34 |
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| Angocasa/Angolacarr(upgraded) 75% 0 Angola 25 |
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| Growing operating metrics | ||
| ~~Angocasa/Angolacarr~~ ~~60%~~ ~~0~~ ~~Angola~~ ~~25~~ |
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| Casamozambique 42% 144 Mozambique 28 |
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| ~~Afribaba~~~~(removed)~~ ~~65%~~ ~~42~~ ~~West Africa~~ ~~61~~ |
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| carWangu 60% 1 DR Congo 77 |
- Converted to AUD at an exchange rate of 0.753 AUDUSD
Frontier Digital Ventures Ltd 39-8 The Boulevard, Mid Valley City, Lingkaran Syed Putra 59200 Kuala Lumpur, Malaysia Tel: +60 3 2201 0790 www.frontierdv.com
For more information, please contact:
Shaun Di Gregorio
Chief Executive Officer Tel: +60 17 207 6221 Email: [email protected]
About Frontier Digital Ventures Limited
Frontier Digital Ventures is a leading operator of online classifieds businesses in underdeveloped, emerging countries or regions. With a track record of building and supporting market leading online businesses, Frontier Digital Ventures are experts in the online classifieds space with a particular focus on property and automotive verticals and general classifieds websites. Its portfolio currently consists of 17 leading companies, operating businesses across 20 markets. With the extensive support offered to the local operating companies, coupled with their own energy and work ethic, Frontier Digital Ventures is bringing outstanding companies of global significance to their full potential and setting a new global standard of excellence in the field.
Frontier Digital Ventures Ltd 39-8 The Boulevard, Mid Valley City, Lingkaran Syed Putra 59200 Kuala Lumpur, Malaysia Tel: +60 3 2201 0790 www.frontierdv.com