Fiskars Oyj Abp — Board/Management Information 2021

Feb 18, 2021

Change in the Fiskars Group Leadership Team

Change in the Fiskars Group Leadership Team

Fiskars Corporation
Stock Exchange Release
February 18, 2021 at 10.00 a.m. EET

Change in the Fiskars Group Leadership Team

Fiskars Group continues to execute its strategy, with an increasing focus on
growing the business, in line with the long-term financial targets.
Additionally, the consumer is put in the center of everything and the everyday.
Strengthening the unique brand portfolio of internationally loved brands, having
an ambitious sustainability mission and committing to constantly improving the
digital consumer journey form the core of Fiskars’ strategy.

To increase the consumer centricity, the Group’s Communications function will be
merged with the Consumer Experience and Growth function, led by Tina Andersson,
Chief Consumer and Communications officer. The new structure will enhance
alignment of communications, brand management, sustainability and
digitalization. As a result of these changes, Maija Taimi, currently Chief
Communications Officer, has decided to leave the company. Maija has been with
the company since 2015.

“I would like to warmly thank Maija for her valuable contribution to the
business and the company brand. During the years leading Fiskars Group’s
communications, she has had a key role in supporting the Group’s transformation
journey into one company with common values and strategic priorities”, said
Nathalie Ahlström, President and CEO.

“My sincere thanks to the amazing team and colleagues around the world who I
have had the privilege to work with during the past six years. I highly value
both Fiskars Group employees as well as the company behind the loved brands and
wish the team the best of success in making the everyday extraordinary”, said
Maija Taimi.

“Our ambition of building a strong portfolio of internationally loved brands and
making the everyday extraordinary is only reached by a consumer centric culture,
a strong sustainability agenda as well as a seamless digital consumer journey.
This is why we are committed to putting the consumer’s everyday at the center of
everything we do and enrich their lives through a premium offering, new exiting
business models and a meaningful dialogue. Our sustainability mission for
lasting wellbeing of people and the planet and our commitments to fight against
throwaway culture, strive for a carbon neutral future and increased joy are at
the heart of our strategy and will be an important part of our communication
with consumers and stakeholders for the coming years”, said Tina Andersson,
Chief Consumer & Communications Officer.

The change in the Fiskars Group Leadership Team and in the organizational
structure are effective on March 1, 2021.

FISKARS CORPORATION
Nathalie Ahlström
President and CEO

Media and investor contacts:
Corporate Communications, communications@fiskars.com

Making the everyday extraordinary
Fiskars Group’s vision is to create a positive, lasting impact on our quality of
life. Our brands Fiskars, Gerber, Iittala, Royal Copenhagen, Waterford, and
Wedgwood are present in people’s everyday lives – at home, in the garden, and
outdoors. This gives us an opportunity to make the everyday extraordinary today,
and for future generations. We have a presence in 30 countries, and our products
are available in more than 100 countries. Our shares are listed on the Nasdaq
Helsinki (FSKRS). Please visit us at www.fiskarsgroup.com for more information
and follow us on Twitter @fiskarsgroup.

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