Fiskars Oyj Abp — Board/Management Information 2021

Mar 4, 2021

Fiskars Group appoints Peter Cabello Holmberg as Chief Digital Officer and member of the Fiskars Group Leadership Team

Fiskars Group appoints Peter Cabello Holmberg as Chief Digital Officer and member of the Fiskars Group Leadership Team

Fiskars Corporation
Stock Exchange Release
March 4, 2021 at 09.00 a.m. EET

Fiskars Group appoints Peter Cabello Holmberg as Chief Digital Officer and
member of the Fiskars Group Leadership Team

Fiskars Group has today appointed Peter Cabello Holmberg as Chief Digital
Officer and a member of the Fiskars Group Leadership Team. Peter will report to
President and CEO Nathalie Ahlström and start in his position on March 15, 2021.
Peter joins Fiskars Group from the jewelry company Pandora, where he has been
working since 2016 as Chief Information Officer. Prior to Pandora, he held
several leadership positions within IT in companies including GN Store Nord,
A.P. Møller-Mærsk and Carlsberg.

”I’m pleased to welcome Peter to Fiskars Group. He has a strong track record of
managing digitalization in the retail sector on a global level. His appointment
highlights the accelerating importance of the digital space. We have made
progress in developing our digital capabilities, including the renewal and
centralization of our e-commerce platform. We still see a great deal of
improvement opportunities, from the digital consumer experience to our internal
processes, such as data-driven decision making to enhance the service to our
consumers and customers. The dialogue between the consumers and brands is to an
increasing extent happening online, enabling new and exciting opportunities to
further strengthen the portfolio of loved brands and e-commerce sales. We need
to be more agile to adapt to the rapidly changing digital landscape“, said
Nathalie Ahlström, President and CEO.

“I’m thrilled to join Fiskars Group with its great brand portfolio. I truly
believe that we can create value for both Fiskars Group and our consumers by
improving the digital capabilities, ensuring right ways to operate and create a
genuinely connected experience for our consumers – all focused on making the
everyday extraordinary”, said Peter.

As a result of this change, the Fiskars Group Leadership Team will, effective as
of March 15, 2021, consist of the following members:

•    Nathalie Ahlström, President and CEO
•    Sari Pohjonen, Chief Financial Officer & deputy to the CEO
•    Tina Andersson, Chief Consumer and Communications Officer
•    Christian Bachler, Executive Vice President, Business Area Vita
•    James Brouillard, Executive Vice President, Business Area Terra
•    Risto Gaggl, Chief Supply Chain Officer
•    Johan Hedberg, Chief Sales Officer
•    Peter Cabello Holmberg, Chief Digital Officer
•    Tuomas Hyyryläinen, Executive Vice President, Business Area Crea
•    Niklas Lindholm, Chief People Officer
•    Päivi Timonen, Chief Legal Officer

A CV and a photo of Peter is available at:
https://www.fiskarsgroup.com/investors/corporate
-governance/management/leadership-team

FISKARS CORPORATION
Nathalie Ahlström
President and CEO

Media and investor contacts:
Corporate Communications, communications@fiskars.com
Kristian Tammela, Director, Investor Relations, tel. +358 40 708 1181

Making the everyday extraordinary
Fiskars Group’s vision is to create a positive, lasting impact on our quality of
life. Our brands Fiskars, Gerber, Iittala, Royal Copenhagen, Waterford, and
Wedgwood are present in people’s everyday lives – at home, in the garden, and
outdoors. This gives us an opportunity to make the everyday extraordinary today,
and for future generations. We have a presence in 30 countries, and our products
are available in more than 100 countries. Our shares are listed on the Nasdaq
Helsinki (FSKRS). Please visit us at www.fiskarsgroup.com for more information
and follow us on Twitter @fiskarsgroup.

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