Fire Rock Holdings Limited — M&A Activity 2021

Oct 18, 2021

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

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(Stock Code: 1909)

INSIDE INFORMATION IN RELATION TO A POTENTIAL ACQUISITION

This announcement is made by Fire Rock Holdings Limited (the ‘‘Company’’, and together with its subsidiaries, the ‘‘Group’’) pursuant to Rule 13.09(2) of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the ‘‘Listing Rules’’) and the Inside Information Provisions (as defined in the Listing Rules) under Part XIVA of the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong).

The board (the ‘‘Board’’) of directors (the ‘‘Directors’’) of the Company wishes to inform the shareholders (the ‘‘Shareholders’’) and potential investors of the Company that the Group currently intends to acquire a company engaging in the provision of digital goods trading services and online store operation services (the ‘‘Target Company’’) (the ‘‘Potential Acquisition’’). The business of the Target Company covers digital goods trading, online store operation, game public relations and promotion, online game live streaming and other fields. Its management team also provided world-renowned game operators with game public relations and promotion services and digital goods promotion services for several times.

By capitalizing on the experience of the Target Company in media marketing, the Group aims to develop the gaming peripheral industries and other Internet projects that can interact with the Group’s businesses, including the reward points platform and the social networking software business, so as to create a ‘‘game + social networking + sales platform’’ interactive business environment.

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The Company and the Board have been actively exploring new business opportunities in order to bring a higher return for the Shareholders. As disclosed in the interim report of the Company for the six months ended 30 June 2021, the Group will continuously expand into the overseas markets and promote its games to other regions with potential. If the Company is able to complete the Potential Acquisition, the Company will also continue to assist the Target Company in developing its business overseas and identify other suitable acquisition targets.

As at the date of this announcement, the Potential Acquisition is still under negotiation and no definitive agreement had been entered into by the Group in respect of the Potential Acquisition. Therefore, the Potential Acquisition may or may not proceed. If the Potential Acquisition materialises, such transaction is expected to constitute a disclosable transaction of the Company under Chapter 14 of the Listing Rules, and the Company will make further announcement(s) in compliance with the Listing Rules as and when appropriate.

Shareholders and potential investors of the Company should exercise caution when dealing in the shares of the Company.

By order of the Board of Fire Rock Holdings Limited Su Yi Executive Director and CEO

Hong Kong, 18 October 2021

As at the date of this announcement, the executive Directors are Mr. Su Yi, Mr. Zhou Kun and Mr. Chen Di; the non-executive Directors are Mr. Zhang Yan, Mr. Huang Yong and Ms. Yang Kan; and the independent non-executive Directors are Mr. Chan King Fai, Mr. Yang Zhen and Ms. Zhuang Renyan.

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