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FH — Investor Presentation 2017
Sep 1, 2017
51946_rns_2017-09-01_5cecd9d8-07f5-4ead-b036-543470a96f53.pdf
Investor Presentation
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Global Steel Industry Overview And a Brief Introduction to Feng Hsin Steel Co., Ltd.
2017/09/05
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Company Profile
(1) Company Founded:
January, 1969
(2) Capitial:
NTD5.8 Billion
(3) Number of Employees:
(4) Location: (5) Facilities:
(6) 2016 Annual Production:
About 800 Houli, Taichung Taiwan 85 MT DC Arc Furnace x 1 100 MT AC Arc Furance x 1 Rolling Line x 3 Semi-Finished Proudct: Billet 1,498,306 MT Finished Product : Merchart Bar 441,818 MT Round Bar 430,097 MT Rebar 588,752 MT Total 1,460,667 MT
(7) 2016 Net Sales: NTD 20,932,650 Thousand
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1. 2002-2016 World Major Crude Steel Producers by Country (MT)
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | Unit: m 2014 |
illion to 2015 |
n 2016 |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mainland China |
182 | 222 | 273 | 356 | 421 | 490 | 512 | 577 | 639 | 702 | 731 | 822 | 823 | 804 | 808 |
| Japan | 108 | 111 | 113 | 112 | 116 | 120 | 119 | 88 | 110 | 108 | 107 | 111 | 111 | 105 | 105 |
| U.S.A | 92 | 94 | 100 | 95 | 98 | 98 | 92 | 59 | 80 | 86 | 89 | 87 | 88 | 79 | 79 |
| India | 29 | 32 | 33 | 46 | 49 | 53 | 58 | 64 | 69 | 73 | 77 | 81 | 87 | 89 | 96 |
| S.Korea | 45 | 46 | 48 | 48 | 48 | 52 | 54 | 49 | 59 | 69 | 69 | 66 | 72 | 70 | 69 |
| Russia | 60 | 61 | 66 | 66 | 71 | 72 | 69 | 60 | 67 | 69 | 70 | 69 | 71 | 71 | 71 |
| Germany | 45 | 45 | 46 | 45 | 47 | 49 | 46 | 33 | 44 | 44 | 43 | 43 | 43 | 43 | 42 |
| Others | 345 | 360 | 385 | 380 | 399 | 414 | 395 | 310 | 365 | 386 | 373 | 371 | 346 | 337 | 335 |
| Global | 906 | 971 | 1,064 | 1,148 | 1,249 | 1,348 | 1,345 | 1,240 | 1,433 | 1,537 | 1,559 | 1,650 | 1,641 | 1,598 | 1,604 |
World crude steel production in 2016 was 1.604 billion mt, a 0.4% increase from 2015’s 1.598 billion mt. According to World Steel Association’s forecast, global steel demand will increase 0.5% to 1.612 billion mt in 2017, which shows an average of 1.6 billion mt of crude steel demand in recent 5 years.
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Data Source: World Steel Association
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2. 2002-2016 World Major Crude Steel Producers by Country (%)
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mainland China |
20% | 23% | 26% | 31% | 34% | 36% | 38% | 47% | 45% | 46% | 47% | 50% | 50% | 50% | 50% |
| Japan | 12% | 11% | 11% | 10% | 9% | 9% | 9% | 7% | 8% | 7% | 7% | 7% | 7% | 7% | 7% |
| U.S.A | 10% | 10% | 9% | 8% | 8% | 7% | 7% | 5% | 6% | 6% | 6% | 5% | 5% | 5% | 5% |
| India | 3% | 3% | 3% | 4% | 4% | 4% | 4% | 5% | 5% | 5% | 5% | 5% | 5% | 6% | 6% |
| S.Korea | 5% | 5% | 5% | 4% | 4% | 4% | 4% | 4% | 4% | 4% | 4% | 4% | 4% | 4% | 4% |
| Russia | 7% | 6% | 6% | 6% | 6% | 5% | 5% | 5% | 5% | 4% | 4% | 4% | 4% | 4% | 4% |
| Germany | 5% | 5% | 4% | 4% | 4% | 4% | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 3% |
| Others | 38% | 37% | 36% | 33% | 32% | 31% | 29% | 25% | 25% | 25% | 24% | 22% | 21% | 21% | 21% |
| Global | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
World major crude steel producers: 1. China accounts for 50% of world crude steel production, up from 20% in 2002. 2. India’s crude steel production has grown from 3% in 2002 to 6% in 2016, which is a country to be considered with great potential
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Data Source: World Steel Association
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3. 2009 - 2017 International Scrap & Iron Ore Price Trend
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US/MT
600
USD510/MT
500
400
USD307MT
300
Scrap
USD190/MT USD188/MT
200
100 USD61/MT
USD38/MT
Iron Ore
-
63.5% Indian Iron Ore Import Scrap No.1 HMS
Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17
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、 Data Source: Xiben New Line Feng Hsin
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4. 2007~2017 Non-Ferrous Metal Price Trend
• Aluminum
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Jul. 2008 around
USD3000/MT
Aug. 2017 around
USD2000/MT
Feb. 2009 around
USD1300/MT
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Data Source: London Metal Exchange
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4. 2007~2017 Non- Ferrous Metal Price Trend
• Copper
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Feb. 2011 around
USD9800/MT
Aug. 2017 around
USD600/MT
Dec. 2008 around
USD2800/MT
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Data Source: London Metal Exchange
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4. 2007~2017 Non- Ferrous Metal Price Trend
•Lead
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Oct. 2007 around
USD3800/MT
Aug. 2017 around
USD2000/MT
Dec. 2008 around
USD1000/MT
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Data Source: London Metal Exchange.
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4. 2007~2017 Non- Ferrous Metal Price Trend
• Nickel
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Apr. 207 around
USD53000/MT
Aug. 2017 around
USD10000/MT
Feb. 2016 around
USD8000/MT
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Data Source: London Metal Exchange
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4. 2007~2017 Non- Ferrous Metal Price Trend
• Tin
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Mar. 2011 around
USD33000/MT
Aug. 2017 around
USD20000/MT
Mar. 2009 around
USD10000/MT
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Data Source: London Metal Exchange
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4. 2007~2017 Non- Ferrous Metal Price Trend
• Zn
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May 2007 around
USD3800/MT
Aug. 2017 around
USD2900/MT
Dec. 2008 around
USD1100/MT
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Data Source: London Metal Exchange
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5. Conclusion
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China’s crude steel production has remained around 800 million mt for 4 continuous
-
years, steel consumption per capita is around 600kg (compare to 500kg for most of the developed countries), the main reason for this is because China has
graduallyincreasing their domestic demand while shifting away from “World Factory” and heading the direction of precision industries
-
India has become a new driving force for the world crude steel production, with itstremendous growth of crude steel production in 2016,India is expected to take Japan in 2018 to become the second largest crude steel production.
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Coking coal’s price surge pull up raw materials globally
Coking coal’s price surged 229% in 2016. Although iron ore’s basic foundation has not change much, but all because of the bull market of all metal/raw materials, the price of iron ore has raised from 2015’s low point of USD 38/mt to 2017 Aug. 17’s USD 76.5/mt. What’s more, the price level of No. 1 HMS has also shoot up from USD 188/mt to USD 353/mt (as of Aug. 14[th] 2017)
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China’s affect on Global Steel Industry
1. 2009~2017 Mainland China Steel Product Export Statistic
Unit: million ton
| Jan | Feb. | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Monthly AVG |
Compare to 2009 |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2009 | 191 | 156 | 167 | 141 | 135 | 143 | 181 | 208 | 247 | 271 | 285 | 334 | 205 | 100% |
| 2010 | 289 | 249 | 333 | 430 | 494 | 562 | 455 | 280 | 301 | 286 | 291 | 285 | 355 | 173% |
| 2011 | 312 | 248 | 491 | 477 | 476 | 429 | 444 | 419 | 421 | 382 | 420 | 372 | 408 | 199% |
| 2012 | 373 | 339 | 503 | 467 | 523 | 522 | 432 | 424 | 515 | 484 | 513 | 485 | 465 | 227% |
| 2013 | 492 | 424 | 528 | 555 | 541 | 529 | 515 | 614 | 492 | 507 | 500 | 537 | 520 | 254% |
| 2014 | 677 | 480 | 676 | 754 | 807 | 707 | 806 | 776 | 852 | 855 | 972 | 1,017 | 782 | 381% |
| 2015 | 1,029 | 780 | 770 | 854 | 920 | 889 | 971 | 973 | 1,125 | 902 | 961 | 1,066 | 937 | 457% |
| 2016 | 974 | 811 | 998 | 908 | 942 | 1,094 | 1,030 | 901 | 880 | 770 | 812 | 780 | 908 | 443% |
| 2017 | 742 | 575 | 756 | 649 | 698 | 681 | 684 | 334% |
After the financial depression in 2008, China starts dumping their steel products all over to the world at low price to deal with its steel production surplus, this action made many countries unhappy and filed anti-dumping cases against China. Moreover, due to continuous air pollution problem China has been facing, the government forced many “Open Hearth Furnace” to shut down, and that is way we can see the export volume dropped in recent month from China. Data Source: Xiben New Line
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Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
May-15
Jul-15
Sep-15
Nov-15
Jan-16
Mar-16
May-16
Jul-16
Sep-16
Nov-16
Jan-17
Mar-17
May-17
Data Source: Xiben New Line 0.00 2.00 4.00 6.00 8.00 10.00 12.00
(Jan.2017) 7.42 million mt 11.25 million mt (Sep. 2015)
(Feb. 2017) 5.75 million mt
Unit: million ton
(Jun 2017)
P14
6.81 million mt
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3. China’s Scrap Export in 2017
| Import Country | Import Quantity (MT) |
China's Scarp Export (MT) | ||
| Hong Kong Taiwan Indonesia |
20,274 19,065 18,675 |
Month 2016 2017 May 84 80,345 April 55 15,360 |
||
| March 142 653 |
||||
| India | 10,661 | |||
| January 71 68 |
||||
| Vietnam | 5,600 | February 0 0 |
||
| S. Korea | 2,142 | Total 353 96,426 |
||
| Malaysia | 1,397 | The biggest Chinese scrap importers at this stage are HK (transshipment)/ | ||
| Bangladesh | 1,080 | Taiwan/ Indonesia and India, all above 10k mt. Export to HK is at 20k mt, | ||
| Pakistan | 1,043 | which accounts for about 25.2%. Taiwan comes in second at 19k mt, which is 23.7%. Indonesia is at third with 11k mt at 13.3%. The majority of the scrap |
||
| Singapore | 348 | exported from China are either Shredded or thin scrap. | ||
| U.S.A | 35 | China’s scrap export tax is at 40%, exporters will have to pay another 17% of VAT on top of the export tax. Therefore, higher grade scraps are often hard to |
||
| Thailand | 23 | export. Although scrap price has surged, but the majority of scraps export | ||
| from China are still lower end thin scraps. |
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4. China’s EAF Development
-
EAF accounts for 25.1% of world steel production is 2015. China’s EAF steel production is at 6.1% compare to USA’s 62.7%/ Europe’s 39.4%/ Korea’s 30.4%/ and Japan’s 22.9%, China clearly trails behind other developed countries in EAF steel production percentages.
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Due to high industrial electricity cost in China, mills favors iron ore’s low price (compare to scrap) and add up to 55% of hot steel from blast furnace to increase productivity and to reduce impurities. Although this method can be efficient, but when comparing with other developed countries in EAFs’ carbon emission, regional advantages (to save on transportation cost), and the way EAF and Blast Furnace work together (EAF long product/Blast Furnace Plates), China is far from other developed countries.
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Developed countries have emphasize and value the development of EAFs, reasons being with every mt of scrap used can reduce the usage of concentrate by 1.7 mt, which can reduce exhaust emission by 86%, waste water by 76%, slag by 72%, other wastes (including waste/end ore at the mine) by 97%.
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5. Conclusion - 1
-
China’s strong demand pushed iron ore’s market price to a historical high in 2011 at USD 190/mt. However, with steel market became bearish, iron ore’s price slide to the lowest point in 10 years at USD 38/MT in December 2015. Since then, the price of iron ore has bounced back up to USD 89/mt level.
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China’s steel product export volume recorded at 108.43 million mt in 2016, surpassing Japan’s crude steel production of 105 million mt. Due to China’s export price far lower than market price around the world, this results in 48 anti-dumping cases in 20 countries around the world, making exporting from China a great difficulty.
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In 2016, most of the mills were in deficit due to smog and over production issue. To turn this around, the government completed their goal of eliminating 45 million mt of steel production by cutting down capacity and eliminating mills, which results in steel price bouncing back and mills making profit.
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5. Conclusion - 2
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In 2017, Chinese government has ordered to completely eliminate “land steel” and “open hearth furnace” by June 30[th] , 2017, which accounts for about 100 million mtout of China’s total production. In 2016, the actual production volume was around 50 million mt, this caused great pressure on domestic rolling mill’s billet supply, also greatly reduced available billets to export.
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On Feb. 10[th] , 2017, the Ministry of Industry and Technology of Republic of China announced to remove 35 companies from the “Steel industry Specification”, the list includes a few well known mills like: Heibei Steel Group Long Hai Steel company Ltd. Co, Haixin Steel Group Ltd. Co, HunZo Steel Group., AnGan Group MinYuan Special Steel Ltd. Co, Bao Steel Group NanTongBao Steel Ltd. Co, and etc.
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With China’s attempt to reduce steel production capacity, and the price surge of coking coal and iron ore, the cost for steel making has increased. Chinese steel export in 2017 Jan-June is average at 6.84 million mt compare to 2016’s 9.08 million mt, a 25% decrease. The reductionleads to the revival of global steel market, resulting in profit making for most of the steel companies.
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5. Conclusion - 3
• August 11[th] , 2017 marks the craziest day for Rebar futures market. On this date, total trade was 10.73 million trades with 417.4 billion RMB. If 1 trade is accounted for 10 mt of rebars, this means a total trade of 100 million mt, which is more than China’s total rebar production in the first half of the year. (9959 million ton)
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Taiwan Domestic Rebar Market Overview
1. Rebar Apparent Consumption Over the Past 10 Years
| Taiwan Domestic Rebar Market Overview 1. Rebar Apparent Consumption Over the Past 10 Years |
Taiwan Domestic Rebar Market Overview 1. Rebar Apparent Consumption Over the Past 10 Years |
Taiwan Domestic Rebar Market Overview 1. Rebar Apparent Consumption Over the Past 10 Years |
Taiwan Domestic Rebar Market Overview 1. Rebar Apparent Consumption Over the Past 10 Years |
|---|---|---|---|
| 5,807 4,498 3,896 4,988 5,661 5,730 5,794 6,060 5,621 4,692 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Thousandton Unit: Thousand ton |
|||
| Year | 2007 2008 2009 2010 2011 2012 2013 2014 2015 |
2016 | |
| Production (A) Import (B) Export © Apparent Consumption (D=A+B-C) |
6,144 4,865 4,312 5,126 5,843 5,779 5,870 6,162 5,772 52 8 2 4 3 3 2 5 1 389 375 418 142 185 53 78 107 151 5,807 4,498 3,896 4,988 5,661 5,730 5,794 6,060 5,621 |
4,960 1 269 4,692 |
|
| Growth of Apparent Consumption% |
BASE 77 67 86 97 99 100 104 97 |
81 | |
| Production Capacity(E) | 7,888 7,542 8,260 8,600 9,066 9,066 9,066 9,066 9,066 |
9,066 | |
| (A)/(E) Self-Sufficiency % (A)/(D) |
78 65 52 60 64 64 65 68 64 106 108 111 103 103 101 101 102 103 |
55 106 |
1.Data Source: TSIIA Website(Production 、 Delivey, Inventroy,Product tpye Import/Export date search) 2.Apperant Consumption is calculated by using 2006 figures as base.
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2. Feng Hsin 2007 - 2016 Product Sales Percentage
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Data Source: Feng Hsin
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Jan-09
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Jul-17
0.0 5.0 10.0 15.0 20.0 25.0 NTD/KG
NTD13.7 NTD21.4
Domestic T1H
Domestic Rebar
NTD4.1
NTD10.9
NTD7.1 Rebar
Scarp(T1H NTD15.0
)
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4. Conclusion
-
Taiwan’s domestic apparent consumption for rebar was at 7-8 million mt at its peak. For the past 10 years, the aparent consumption for rebar has come down to around 6 million mt. Last year (2016), has reduced further to 4.69 million mt, which is resulting from governmentsuppressing real estate and reduction in public projects/constructions.
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Taiwan’s domestic EAFs are currently running at about 60%, there are estimate only 4 mills that are working 3 shifts/24hrs (aside from summer time), remaining mills are only melting 1 or 2 shifts during off peak hours (Japan EAFs have been only melting during off peak hrs for years)
-
Taiwan’s rolling mills have greatly reduced their purchase of import billets since Nov. 2016 due to the price surge of Chinese and Russian billets. Since China government’s orderedthe elimination of “Land Steel” and “Open Hearth Furnace”, rolling mills in China has hinted the supply reduction of billets and rebar since these two products are the major product of “Land Steel” and “Open Hearth Furnace”, about 50 million mt of steel product will be effected.
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Feng Hsin Financial Analysis
1. Feng Hsin 2007 - 2016 Operating Profit
Million
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Data Source: Feng Hsin
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2. 2017/2016 First Half Operating Income & Pretax Profit Comparison
| 2017 First Half | 2016 First Half | Growth% | |
|---|---|---|---|
| Net Sales | 12,392,463 | 9,923,870 | 24.88% |
| Cost of Sales | 10,519,763 | 8,361,356 | 25.81% |
| Gross Profit | 1,872,700 | 1,562,514 | 19.85% |
| Operating Expense | 378,323 | 388,377 | -2.59% |
| Operating Income | 1,494,377 | 1,174,137 | 27.27% |
| Non-Operating Income | 55,765 | 11,843 | 370.87% |
| Income from Continuing Operation before Income Tax |
1,550,142 | 1,185,980 | 30.71% |
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Data Source: Feng Hsin
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3. Consolidated Income Statement
| Unit: NTD Thousand | Unit: NTD Thousand | Unit: NTD Thousand | ||||
|---|---|---|---|---|---|---|
| Year Item |
2011 | 2012 | 2013 | 2014 | 2015 | 2016 |
| Gross Sales | 38,602,616 | 34,199,656 | 29,899,588 | 30,171,468 | 23,380,189 | 20,932,650 |
| Gross Profit | 4,508,917 | 2,917,614 | 2,311,087 | 2,563,544 | 3,016,191 | 3,162,911 |
| Operation Income | 2,868,378 | 1,420,978 | 1,620,357 | 1,806,193 | 2,255,473 | 2,342,327 |
| Non-operating Income & Expense |
324,631 | 483,882 | 108,526 | 174,041 | 144,070 | (145,347) |
| Income Before Income Tax |
3,108,598 | 1,876,787 | 1,728,883 | 1,980,234 | 2,399,543 | 2,196,980 |
| Net Income | 2,670,039 | 1,619,486 | 1,446,331 | 1,668,131 | 2,003,635 | 1,815,794 |
| Other Comprehensive Gains and Losses |
- | - | 13,108 | (18,367) | (32,636) | (69,503) |
| Gains and Losses for the Period |
2,670,039 | 1,619,486 | 1,459,440 | 1,649,764 | 1,970,999 | 1,746,291 |
| Earnings per Share (NTD) after tax |
4.59 | 2.78 | 2.49 | 2.87 | 3.45 | 3.12 |
Data Source: Feng Hsin
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4. Consolidated Balance Sheet
Unit: NTD Thousand
| Date | 2017/6/30 | 2017/6/30 | 2016/12/31 | 2016/12/31 | 2015/12/31 | 2015/12/31 |
|---|---|---|---|---|---|---|
| Item | Amount | % | Amount | % | Amount | % |
| Current Assets | 8,779,555 | 42.33% | 9,630,784 | 49.04% | 8,268,197 | 43.42% |
| Non-current Assets | 2,572,249 | 12.40% | 2,107,790 | 10.73% | 2,569,010 | 13.49% |
| Property, Plant and Equipment |
8,057,383 | 38.85% | 7,407,102 | 37.72% | 7,881,155 | 41.38% |
| Other Non-current Assets |
1,332,248 | 6.42% | 491,508 | 2.50% | 325,158 | 1.71% |
| Total Assets | 20,741,435 | 100.00% | 19,637,184 | 100.00% | 19,043,520 | 100.00% |
| Current Liabilites | 4,361,216 | 21.03% | 2,866,499 | 14.60% | 2,504,534 | 13.15% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | |||
| Non-current Liabilities | 197,359 | 0.95% | 187,062 | 0.95% | 247,656 | 1.30% |
| Total Liabilities | 4,558,575 | 21.98% | 3,053,561 | 15.55% | 2,752,190 | 14.45% |
| Capital Stock | 5,815,994 | 28.04% | 5,815,994 | 29.62% | 5,815,994 | 30.54% |
| Additional Paid-in Capita | 447,280 | 2.16% | 447,280 | 2.28% | 447,280 | 2.35% |
| Legal Reserve | 3,591,351 | 17.31% | 3,409,772 | 17.36% | 3,209,408 | 16.85% |
| Special Reserve | 98,711 | 0.48% | 56,150 | 0.29% | 37,145 | 0.20% |
| Retained Earnings, Una | p 6,280,323 |
30.28% | 6,953,138 | 35.41% | 6,837,652 | 35.91% |
| Retained Earnings | 9,970,385 | 48.07% | 10,419,060 | 53.06% | 10,084,205 | 52.95% |
| Other Equities | (50,799) | -0.24% | (98,711) | -0.50% | (56,149) | -0.29% |
| Total Equities | 16,182,860 | 78.02% | 16,583,623 | 84.45% | 16,291,330 | 85.55% |
| PE | 27.82 | 28.51 | 28.01 |
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Data Source: Feng Hsin
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5. Feng Hsin 2007 – 2016 E.P.S. And Dividend Trend
| 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 |
4.44 3.39 2.63 4.06 4.59 2.78 2.49 2.87 3.45 3.12 3.00 2.00 2.00 2.75 3.00 2.50 3.00 2.50 2.50 3.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Eearning Per Shaer Cash Dividend Stock Dividend |
|---|---|
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Data Source: Feng Hsin
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6. 2015-2018 Completed and To be complete Investment/Upgrades-1
Unit: 100 Million NTD
| No. | Investment/Upgrade | Estimate/Actual Amount |
Investment/Upgrade Reasons | Estimate/Actual Completion Date |
Estimate/Actual Beneficial Amount or Notes |
|
|---|---|---|---|---|---|---|
| 1 | No. 2 Melting Shop: 1. LF (Laddle Furnace) relocation 2. VD (Vacuum Degassing) addition |
4.80 | 1. New product development; Can produce entry level spring steel 2. Expand SBQ product end application. Current steel grades via VD can be used in: a. Automobile parts (after market) b. High grade fasteners c. high grade hand tools 3. Improve product quality, increase competitiveness internationally and domestically |
LF Relocation- 2015/08 VD addition- 2015/12 |
VD production has reached 20k mt until 2016/04. Expanding current SBQ market and improve on quality to increase competitiveness. |
|
| 2 | Tai Sugar Scrap Yard rental |
2.35 | Benefits of renting Tai Sugar scrap yard: 1. To replace Taichung port scrap yard & Northern scrap yard, with a total saving on renting cost of 16.32 million ntd. 2. Utilize the space in Tai Sugar scrap yard to separate impurities from scrap to save on trash processing material and electricity, yearly combine of saving 8.09 million ntd. |
2015/12 | 244 million ntd/ year | |
| 3 | Billet Magnetic Partical Inspection (MPI) Equipment |
0.64 | 1. To solve billet’s surface impurities that can’t be inspected and improve on polish technique 2. After MPI and surface polishing, greatly reduce product defective and claims, increase on product competitiveness. |
2016/03 | Improve product quality and customer’s confident in our material, expand FH’s SBQ market share |
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6. 2015-2018 Completed and To be Complete Investment/Upgrades-2
| No. | Investment/Upgrade | Estimate/Actual Amount |
Investment/Upgrade Reasons | Estimate/Actual Completion Date |
Estimate/Actual Beneficial Amount or Notes |
|
|---|---|---|---|---|---|---|
| 4 | Merchant Bar Mill’s Rough and Medium Mill AC Motor |
1.50 | 1. Rough and Medium Mill have a total of 12 AC motors, all have been in service for 19 years. All back up motors have had maintenance record, and the mill currently does not have any new back up motors. 2. To reduce both motor maintenance interval and cost. |
2016/09 | Reduce motor maintenance interval and to reduce on motor maintenance costs |
|
| 5 | SBQ Mill’s RSB addition and New Coil Machine |
7.90 | To replace current equipment with new to increase competitiveness by improving surface and internal quality. |
106/9 | Quality improvement and market share |
|
| 6 | New Rebar Mill | 27.60 | 1. To expand on small size rebar market share 2. Direct rolling to save on gasoline usage 3. Low-temp rolling to reduce cost of alloy in high tensile rebar |
2018/01 | 317 Million NTD/year | |
| 7 | New Administration Office Building |
4.24 | To cooperate with building the new rebar mill, the old office building has been demolished |
2019/12 | Intangible benefits | |
| 8 | Merchant Bar Mill & SBQ Mill replacing Heavy Oil with Natural Gas as heating source |
1.95 | 1. Reduce exhaust emission 2. Save on energy |
2017/12 | Merchant bar mill still have space to add continuous heating equipment, benefits of 10.4 million ntd/year |
|
| Total: 50.98 |
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五、 Company Production, Marketing and Future Development Strategies
1.Production
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A. New product development to expand product offering, production flexibility to maximize customer needs.
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B. Addition of “Vacuum Degassing” equipment will increase product competitiveness to to expand product application.
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C. SBQ rolling mill equipment upgrade to add RSB (Reduce Sizing Block) and a new coil machine to increase product quality.
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D. New rebar mill with advanced low temp production technique can not only improve rebar quality but also reduce on carbon emission.
2.Sales
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A. Actively participating in public construction tender with a 12% rebar market share target. B. Keeping long term relationship and contracts with scrap suppliers to have stable supply and quality.
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C. Maintaining well-established relationship with distributors to provide better customer service to support steady sales and market share.
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D. To push SBQ product into higher application with newly upgraded melting equipment.
3.Future Development and Strategy
FH is not only aiming to finish all equipment upgrades this year, but also to continue expand our product category and to increase our product added value to maximize company profit .
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Thank You for Your Attention
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