The Platform Group AG

Investor Presentation • May 19, 2022

Q1 2022 Results Presentation

19 May 2022

PRESENTING TODAY

Thomas Buhl CTO / COO

Q1 H IG H LIG H T S

Q1 2022 in line with expectations laid out in guidance

Group Revenue significantly increases to €36m Consolidated: +54.4% YoY

Highest AOV since the last 5 quarters: 184 EUR or +5% growth YoY

+19% growth YoY in the number of active customers

Available liquidity of €7.3m (end of Q1 '22)

S T R O N G R E V E N U E A M I D C H A L L E N G I N G S E C O N D H A L F O F T H E Q U A R T E R

D E C L I N E I N T R A F F I C I M P A C T S O R D E R G R O W T H , E S P E C I A L L Y F O R T H E N E W C U S T O M E R S

January and February

• Returning customers: continuously strong growth throughout the quarter
• New customers: strong growth in January against high comps

Last week of February onwards: muted but still growing number of orders

• Traffic after 24th February: ~17% below average²

New customers have lower AOV which grows over time, supported by category expansion

5

fashionette Q1 2022 - Investor presentation 1. AOV from Q1 2022 2. First 23 days of February (2022)

FINANCIAL UPDATE

D YNAMIC G R O W T H IN Q1 AND 2M 2022

fashionette Q1 2022 - Investor presentation * DACH: Germany, Austria, Switzerland. | ** Benelux: Belgium, Netherlands and Luxemburg. • Others benefitted mostly from operations in France, United Kingdom, Italy and Sweden

CO NT INU O U S LY R ES ILIENT CU S T O MER MET R ICS

Pro Forma

NUMBER OF NEW CUSTOMERS NUMBER OF ACTIVE CUSTOMERS (LTM)

• Strong growth on fashionette's platform partially compensating slower acquisition of the new customers at Brandfield
• Consumer sentiment impacted conversion rates at Brandfield
• Strong growth in the number of active customers on both platforms
• Strategic choices and investments into IT platform supported strong growth
  • 8

G R O W ING EF F ICIENCY IN MAR K ET ING

MARKETING COST PER ORDER (€)

CUSTOMER ACQUISITION COSTS (CAC) (€)

• Growing number of orders at fashionette leads to more efficient marketing cost per order
• Number of orders at Brandfield are impacted by slower acquisition of new customers
• fashionette gains efficiency in customer acquisition costs
  • EUR 53.70 in Q1'22 vs EUR 58.29 in Q1'21
• Lower number of new customers, impacts CAC at Brandfield
  • 9

CO NS U MER S ENT IMENT W EIG H ING O N NU MBER O F O R D ER S

Pro Forma

NUMBER OF ORDERS

• fashionette: continuously strong growth in a number of orders (+16.9%) and units sold (+24.9%)
• Brandfield: number of orders are impacted by consumer sentiment affecting lower priced items

• Selection expansion at Brandfield results in:
  • Increasing share of handbags (14% vs 8% in Q1 '21)
  • +7% growth in AOV
  • +18% in active customers

F INANCIAL PER F O R MANCE Q1 2022

Pro Forma

	Q1 2021	Q1 2022
Returns of total (in % revenue)	5% 38	6% 40
of (in % Net revenue)
Gross Margin	9% 41	0% 41
Distribution Cost Ratio	-12 1%	-13 2%
Profit Contribution I	29 8%	27 8%
Marketing Cost Ratio	5% -16	6% -15
G&A Ratio	7% -11	-12 3%
Other Oper Income Ratio	7% 0	6% 0
Adj Margin EBITDA	2 3%	0 6%
Reported EBITDA Margin	7% 0	2% 0

Q1 Details

Returns

Mainly driven by fashionette's category mix

Gross Margin

Gross margin remains strong despite a 92bps decline caused by category mix and increased competition. An increase in own brands revenue (+12% YoY) offsets some of the decline

Distribution Cost

Distribution cost per order increased only by 1% YoY for fashionette

Marketing Cost

Strong improvement on fashionette's platform largely compensating for increase in marketing cost at Brandfield

G&A Cost

Slight increase driven by personnel expenses connected with business expansion, annualizing in 2H '22

Reported EBITDA Margin

Adjusted for a non-cash IFRS impact (EUR 0.4m) in relation to acquisition of Brandfield

LIQU ID IT Y BR ID G E IN Q1 2022

Q1 Details

Operating cash flow Inventory increase ahead of the summer season

Financing cash flow Includes payment of EUR 0.5m for refinancing of Brandfield

Liquidity: €7.3 million

By the end of March 2022, net cash position was € -4.9 million with additional working capital facilities of € 13.0 million¹

Net Debt: Q1 is at 20.1mEUR

1. €13 million are adjusted for contingencies (Note 30 in the Annual Report 2021)

fashionette Q1 2022 - Investor presentation

STRATEGIC UPDATE

OUR STRATEGIC PRIORITIES

SELECTION EXPANSION 1 2 3

… WITHIN EXISTING CATEGORIES … INTO ADJACENT CATEGORIES

• PIM¹ - Optimized product descriptions to drive conversion. Available for all categories
• Attributes help in creating an automated text for product descriptions (powered by AI)
• Semi-automated SKU creation: with limited manual labor and faster route to listing

REGIONAL EXPANSION

… WITHIN EXISTING COUNTRIES … INTO NEW GEOGRAPHIES

• PIM¹ – seamless translation of the attributes, enabling expansion
• Stock management stock migration process from fashionette to Brandfield
• ITG partner with 200 locations worldwide, providing opportunity for expansion

CONTINUED INVESTMENTS

+2 pp NPS improvement

… INTO OUR IT PLATFORM … INTO OUR CONTENT PRODUCTION

• Data lakes inclusion of Brandfield's data into fashionette's data lake. Enabling marketing efficiency overtime
• CRM Brandfield's CRM fueled by data insights from fashionette (results in 2Q '22 )
• Pricing fully automated "mark down" functionality improving cash flow (to be rolled out at brandfield later in 2022)

SELECTIVE M&A

Acquisition of Brandfield and consolidation from July 1, 2021

1. Product Information Management system 2. Net Promoter Score after checkout fashionette FY 2021 - Investor presentation

OWN BRAND UPDATE

S U S T A I N A B L E A N D P R O F I T A B L E G R O W T H T O C O N T I N U E I N 2 0 2 2

IFRS view
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IFRS view
GROWTH (TOTAL NET REVENUE)	FY 2021	FY 2022
	Cons.: € 133.8m Pro Forma: € 154.8m	Cons.: + 34 to 40% Pro Forma: + 16 to 21%
PROFITABILITY (ADJUSTED EBITDA)	FY 2021	FY 2022
	Cons.: € 4.4m Pro Forma: € 5.7m	€ 5m to € 7.5m

Key assumptions

• Outlook remains unchanged
• Although an increasingly challenging external environment introduces a greater degree of risk and uncertainties than normal
• Trading was impacted in the immediate weeks after the start of the war in Easter Europe. Impact was short-lived and since end of March we have seen an improvement in consumer sentiment
• Continuous strict working capital management

We are confident that executing our growth strategies will enable us to deliver sustainable, profitable growth and value crea tion for our shareholders over the long-term

FINANCIAL CALENDAR AND EVENTS

FINANCIAL CALENDAR UPCOMMING EVENTS

24 Jun '22 Annual General Meeting

• 24 Aug '22 H1/Q2 Earnings call*
• 17 Nov '22 Q3 Earnings call*

20 and 23

May '22 Company Roadshow (Virtual)

25 Aug '22 Hamburg Investors Day, Montega (Hamburg)

19 Sep '22 Berenberg and Goldman Sachs 11th German Corporate Conference (Munich)

* Preliminary dates

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Q&A

K PI O V ER V IEW

Non-Financial Performance Indicators

Unaudited

	Pro	Forma
	Q1 2021	Q2 2021	Q3 2021	Q4 2021	2021	Q1 2022	Q2 2022	Q3 2022	Q4 2022	2022	3M 2022	6M 2022	9M 2022	12M 2022
thousands)1 Number of orders (in	309	311	283	494	1,396	324					324
EUR)2 Average order value (in	175	183	179	166	174	184					184
LTM)3 (in Active customers thousands,	825	873	917	976	976	984					984
thousands)5 New customers (in	168	165	147	280	760	161					161
Number of employees (average)					266

Definitions

• 1 Number of orders Defined as the number of customer orders placed on one of the Group's websites or third-party marketplaces in the measurement period after cancelations and irrespective of returns. An order is counted on the day the customer places the order. Orders placed and orders delivered may differ due to orders that are in transit at the end of the measurement period
• 2 Average order value Defined as the order value divided by the number of orders in the measurement period
• 3 Active customer Defined as the number of customers placing at least one not cancelled order in the last twelve months on one of the Group's websites or third-party marketplaces in the measurement period, irrespective of returns
• 4 New customers Defined as the number of orders placed by customers which have placed the first not cancelled order on one of the Group's websites or third-party marketplaces in the measurement period, irrespective of returns

Please refer to IR publications for fashionette factbook

W O R K ING CAPIT AL D EV ELO PMENT

Pro Forma

WORKING CAPITAL (IFRS)

CASH FLOW

kEUR in	01.01.2021 - 31.03.2021	01.01.2022 - 31.03.2022
Profit (loss) for the period	-715	-1.569
and Depreciation amortization	415	664
Interest (income) expenses	395	426
Income taxes	447	185
in trade and other receivables Decrease (increase)	2.711	4.700
(increase) Decrease in inventories	-8.468	-7.132
(decrease) in trade and other payables Increase	-4.629	-7.673
(decrease) in other Increase provisions	8	3
on sale of property, plant and Loss equipment	0	0
Changes in other operating items	0	0
Other non-cash income (expenses)	67	0
tax paid Income	-762	-335
Cash Flow from operating activities	-10.532	-10.731
of subsidiaries Acquisition	0	0
Purchase of property, plant and equipment	-45	-48
of intangible Acquisition assets	-178	-270
Proceeds from sale of property, plant and equipment	0	0
received Interest	4	2
Cash flow from investing activities	-220	-315
Proceeds from borrowings	0	0
of borrowings Repayments	45	-450
Purchase of shareholder loan	0	0
paid Interest	-395	-429
Proceeds from issuance of shares	0	0
of finance lease liabilities Payment	-77	-174
flow from financing Cash activities	-428	-1.052
increase in cash and cash equivalents Net	-11.179	-12.098
Exchange rate and valuation-related changes in cash and cash equivalents	-3	0
cash and cash equivalents at the beginning of the period Net	34.154	7.178
of Net cash and cash equivalents at the end the period	22.971	-4.920

K PI D EF INIT IO NS

ACTIVE CUSTOMERS	Defined as the number of customers placing at least one not cancelled order in the last twelve months on one of the Group's websites or third-party marketplaces in the measurement period, irrespective of returns.
ADJ. EBITDA	Defined as earnings before interest, taxes, depreciation and amortization excluding extraordinary income / expenses.
AVERAGE ORDER VALUE	Defined as the order value divided by the number of orders in the measurement period.
CUSTOMER ACQUISITON COST	Defined as total marketing costs during a specific period divided by the number of new customers acquired during the same period. Customer acquisition cost is calculated at a high level of detail for each marketing activity.
EBITDA	Defined as earnings before interest, taxes, depreciation and amortization.
FREE CASH FLOW / CASH CONVERSION	Defined as free cash flow divided by adjusted net profit. Free cash flow consist of the cash flow from operating activities and the cash flow from investing activities. Adjusted net profit consist of net profit excluding extraordinary income / expenses.
MARKETING COST RATIO	Defined as total marketing costs divided by the order value for the measurement period. Total marketing costs consist of all marketing related costs including advertising expenses for all marketing channels, content production and related license fees as well as cost for marketing related tools and all other marketing related expenses. Total marketing costs do not include salaries.
NET REVENUE	Defined as gross revenue including dunning charges, marketing support less returns and credit notes.
NEW CUSTOMERS	Defined as the number of orders placed by customers which have placed the first not cancelled order on one of the Group's websites or third-party marketplaces in the measurement period, irrespective of returns.
NUMBER OF ORDERS	Defined as the number of customer orders placed on one of the Group's websites or third-party marketplaces in the measurement period after cancelations and irrespective of returns. An order is counted on the day the customer places the order. Orders placed and orders delivered may differ due to orders that are in transit at the end of the measurement period.
ORDER VALUE	Defined as the total amount spent (excluding VAT) on one of the Group's websites or third-party marketplaces by customers in the measurement period after cancelations and irrespective of return.
RETURN RATE (in % OF ORDER VALUE)	Defined as the total amount returned regarding orders placed by customers on one of the Company's websites in the measurement period divided by order value.

D IS CLAIMER AND NO T ES

BY VIEWING THIS PRESENTATION, YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS REGARDING THE INFORMATION DISCLOSED IN THIS PRESENTATION. THIS PRESENTATION HAS BEEN PREPARED BY FASHIONETTE AG (THE "COMPANY").

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The third parties whose data is cited in this presentation are neither registered broker dealers nor financial advisors and the permitted use of any data does not constitute financial advice or recommendations. This presentation contains forecasts, statistics, data and other information relating to markets, market sizes, market shares, market positions and other industry data on the Companyˈs business and markets (together "market data") provided by third party sources as interpreted by us. Where market data is quoted, such information should not be interpreted as having been adopted or endorsed by the Company or any other person as being accurate. All statements in this presentation attributable to third party industry experts represent the Company's interpretation of data, research opinion or viewpoints published by such industry experts, and have not been reviewed by them. Each publication of such industry experts speaks as of its original publication date and not as of the date of this presentation. This market data is, in part, derived from published research and additional market studies prepared primarily as a research tool and reflects estimates of market conditions based on research methodologies including primary research, secondary sources and econometric modelling. The market data does not represent actual sales figures globally or in any given country; rather, the market data represents a statistical projection of sales in a given territory and is subject to the limitations of statistical error and adjustments at any time. The market data presented is based on statistical methods and extrapolation. In addition, market data and trend information as interpreted or used by the Company is based on certain estimates and assumptions of the Company and there can be no assurance that these estimates and assumptions as well as any interpretation of the relevant information by the Company are or will prove to be accurate.

Historical financial information contained in this presentation is mostly based on or derived from the financial statements for the respective period. The information contained in this presentation may comprise financial and similar information which is neither audited nor reviewed and should be considered preliminary and subject to change. Such financial information is not necessarily indicative for the operational results, the financial position and/or the cash flow of the Companyˈs business neither in the past nor in the future and may, in particular, deviate from any historical financial information. Given the aforementioned uncertainties, (prospective) investors are cautioned not to place undue reliance on any of this information. No representation or warranty is given and no liability is assumed by the Company, express or implied, as to the accuracy, correctness or completeness of the information contained in this presentation.

Throughout the presentation, the Company presents unaudited financial information that is not required by or prepared in accordance with the IFRS standards. The Company tracks the Alternative Performance Measures to measure its general performance, achievement versus its (short- and mid-term) business plan and to make strategic decisions. It is used by the Company in monitoring, evaluating and managing its business and the Company believes the Alternative Performance Measures provide an enhanced understanding of the Company's underlying results and related trends. Further, the Company believes that the Alternative Performance Measures are frequently used by securities analysts, investors and other interested parties in evaluating companies in its industry and it may contribute understanding of the Company's business. The Alternative Performance Measures are no measurements of the Company's performance or liquidity under the German generally accepted accounting principles of the IFRS or any other generally accepted accounting principles and should not be considered as an alternative to net income/net loss for the year/period or any other performance measures derived in accordance with the International Financial Reporting Standards (IFRS) or any other generally accepted accounting principles or as alternatives to cash flow from operating, investing or financing activities.

The Alternative Performance Measures do not necessarily indicate whether cash flows will be sufficient for the Company's cash requirements and may not be indicative of its future results. Furthermore, the Alternative Performance Measures are not recognized under the International Financial Reporting Standard (IFRS), should not be considered as substitutes for an analysis of Company's operating results prepared in accordance with International Financial Reporting Standard (IFRS), and may not be comparable to similarly titled information published by other companies.

Further, the Company presents other operating, non-financial and financial information throughout this presentation which are key performance indicators, not derived from its financial statements, but based on data from the Company's management reporting systems ("KPIs"). The KPIs may not be comparable to similarly titled information by other companies. They are for illustrative purposes only, unaudited and based on management's estimates, judgements and experience. While the KPIs should not be considered as a substitute for an analysis of the Company's operating results prepared in accordance with the International Financial Reporting Standard (IFRS), the Company nevertheless believes that such data assists it in evaluating the efficiency of the Company's marketing efforts.