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FARCENT — Investor Presentation 2018
Dec 27, 2018
51907_rns_2018-12-27_de9207c6-ac7e-4da1-8a19-7f7f458103fe.pdf
Investor Presentation
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Farcent Enterprise Co., Ltd
Disclaimer Statement
- This presentation contains "forward-looking statements" which may include projections of future results of operations, financial condition or business prospects based on our own information and other sources.
- Our actual results of operations, financial condition or business prospects may differ from those expressed or implied in these forward-looking statements for a variety of reasons, including but not limited to market demand, price fluctuations, competition, international economic conditions, supply chain issues, exchange rate fluctuations and other risks and factors beyond our control.
- The forward-looking statements in this release reflect the current belief of Farcent as of the date of this release. Farcent undertakes no obligation to update these forward-looking statements for events or circumstances that occur subsequent to such date.


- Company Introduction
- Product Portfolio
- Corporate Social Responsibility
- Competitive Advantage
- Current Business Review
- Future Strategic Direction

Important Milestones
- 年 Establishment of "Eutech Enterprise Co., Ltd."
- 年 Market launch of dehumidifier brand"Kechaoling"
- 年 Market launch of air freshener brand "Quweidashi"
- 年 Market launch of cleaning tools brand "Quchenshi"
- 年 Farcent listed on Taiwan Stock Market; Establishment of Farcent Thailand
- 年 Establishment of Farcent Shanghai Branch
- 年 Acquired household cleaning brand "JieShuang"
- 年 Obtained sole distribution rights for World Kitchen LLC
- 年 Establishment of Farcent Malaysia;
Establishment of SuZhou Environmental Tech Inc.
- 年 Acquired majority shareholding of Dikai International Enterprise Co., Ltd.
- 年 Establishment of Farcent Vietnam
- 年 Issuance of unsecured convertible bonds; Market capitalization NT\$632MM

Company Global Footprint

China
- Eastern China Sales Branch (SH)
- Northern China Sales Branch (BJ)
- Southern China Sales Branch (GZ)
- Manufacture Plant (SZ)
Taiwan
• HQ
• New YangMei Plant
Thailand
- Sales Office
- Manufacture Plant
Malaysia
• Sales Office
Vietnam
- Sales Office
- OEM Plant
Farcent Vision Statement
"To bring convenience through breakthrough innovations; To improve lives through high quality products"


Agenda
Company Introduction
Product Portfolio
- Corporate Social Responsibility
- Competitive Advantage
Current Business Review
Future Strategic Direction

Farcent Brands


Air Freshener Series


Dehumidifier Series


Household Detergent Series


Natural Detergent Series


Household Cleaning Tools Series


Spin Mop Series



- Company Introduction
- Product Portfolio
- Corporate Social Responsibility
- Competitive Advantage
- Current Business Review
- Future Strategic Direction

Corporate Social Responsibility
• Establishment of Farcent Education Fund with the aim to assist the less privileged in the areas of Education, Environmental Sustainability and Social Welfare

General Education
- Afterschool Care
- Remote Education Resources
- Arts & Humanities Activities
Character Education
- Promotion of EQ Education
- EQ Volunteer Training Courses
Environment
- Sustainability Lectures
- Lecturer Training & Development
- Beach Cleaning Activities






- Company Introduction
- Product Portfolio
- Corporate Social Responsibility
- Competitive Advantage
- Current Business Review
- Future Strategic Direction

Market Leader In Taiwan
Market leader in 7 household categories:
| Category | Position | Market Share* |
|---|---|---|
| Dehumidifiers | #1 | 82% |
| Air Fresheners |
#1 | 57% |
| Dry + Wet Wipes/Mop | #1 | 68% |
| Spin Mop | #1 | 74% |
| Lint Remover | #1 | 30% |
| In-Tank Blocks | #1 | 36% |
| Toilet Detergents |
#1 | 36% |
*Note: Data based on AC Nielsen Report and Internal estimation






Dense & Global Distribution
• Island-wide distribution in all channels, ranging from hypermarkets, supermarkets to online channels
| Channel | Customers | Store# |
|---|---|---|
| Hypermarkets | RT-Mart, Carrefour, Far-East Mart, Costco, TLW | 171 |
| Supermarket/Boutiques | PX Mart, Welcome, Watsons, Cosmed, Poya, Xiaobei | 2,443 |
| Convenience Stores |
7-11, Family Mart, OK |
8,949 |
| Government | General Welfare Service Ministry | 41 |
| Wholesaler | Chain Supermarket | 300 |
| E-Commerce | PC Home, Yahoo, MOMO, UDN, BOOKS | 15 |
• International retail channels: China, Thailand, Malaysia, Vietnam





- Company Introduction
- Product Portfolio
- Corporate Social Responsibility
- Competitive Advantage
Current Business Review
Future Strategic Direction

Overall Business Performance




Overall Net Revenue Distribution


- Company Introduction
- Product Portfolio
- Corporate Social Responsibility
- Competitive Advantage
Current Business Review
Future Strategic Direction

Future Strategic Direction
Leading Regional FMCG Company Brand Equity Building & Rejuvenation
Taiwan – Product Line Extension & Brand Building



China Market Performance

China - Network Growth & Product Portfolio Expansion

Original Equipment Manufacture - R&D & Manufacture Efficiency

South East Asia - Retail Channel Expansion & Product Portfolio Localization


