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FARCENT Investor Presentation 2018

Dec 27, 2018

51907_rns_2018-12-27_de9207c6-ac7e-4da1-8a19-7f7f458103fe.pdf

Investor Presentation

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Farcent Enterprise Co., Ltd

Disclaimer Statement

  • This presentation contains "forward-looking statements" which may include projections of future results of operations, financial condition or business prospects based on our own information and other sources.
  • Our actual results of operations, financial condition or business prospects may differ from those expressed or implied in these forward-looking statements for a variety of reasons, including but not limited to market demand, price fluctuations, competition, international economic conditions, supply chain issues, exchange rate fluctuations and other risks and factors beyond our control.
  • The forward-looking statements in this release reflect the current belief of Farcent as of the date of this release. Farcent undertakes no obligation to update these forward-looking statements for events or circumstances that occur subsequent to such date.

  • Company Introduction
  • Product Portfolio
  • Corporate Social Responsibility
  • Competitive Advantage
  • Current Business Review
  • Future Strategic Direction

Important Milestones

  • 年 Establishment of "Eutech Enterprise Co., Ltd."
  • 年 Market launch of dehumidifier brand"Kechaoling"
  • 年 Market launch of air freshener brand "Quweidashi"
  • 年 Market launch of cleaning tools brand "Quchenshi"
  • 年 Farcent listed on Taiwan Stock Market; Establishment of Farcent Thailand
  • 年 Establishment of Farcent Shanghai Branch
  • 年 Acquired household cleaning brand "JieShuang"
  • 年 Obtained sole distribution rights for World Kitchen LLC
  • 年 Establishment of Farcent Malaysia;

Establishment of SuZhou Environmental Tech Inc.

  • 年 Acquired majority shareholding of Dikai International Enterprise Co., Ltd.
  • 年 Establishment of Farcent Vietnam
  • 年 Issuance of unsecured convertible bonds; Market capitalization NT\$632MM

Company Global Footprint

China

  • Eastern China Sales Branch (SH)
  • Northern China Sales Branch (BJ)
  • Southern China Sales Branch (GZ)
  • Manufacture Plant (SZ)

Taiwan

• HQ

• New YangMei Plant

Thailand

  • Sales Office
  • Manufacture Plant

Malaysia

• Sales Office

Vietnam

  • Sales Office
  • OEM Plant

Farcent Vision Statement

"To bring convenience through breakthrough innovations; To improve lives through high quality products"

Agenda

Company Introduction

Product Portfolio

  • Corporate Social Responsibility
  • Competitive Advantage

Current Business Review

Future Strategic Direction

Farcent Brands

Air Freshener Series

Dehumidifier Series

Household Detergent Series

Natural Detergent Series

Household Cleaning Tools Series

Spin Mop Series

  • Company Introduction
  • Product Portfolio
  • Corporate Social Responsibility
  • Competitive Advantage
  • Current Business Review
  • Future Strategic Direction

Corporate Social Responsibility

• Establishment of Farcent Education Fund with the aim to assist the less privileged in the areas of Education, Environmental Sustainability and Social Welfare

General Education

  • Afterschool Care
  • Remote Education Resources
  • Arts & Humanities Activities

Character Education

  • Promotion of EQ Education
  • EQ Volunteer Training Courses

Environment

  • Sustainability Lectures
  • Lecturer Training & Development
  • Beach Cleaning Activities

  • Company Introduction
  • Product Portfolio
  • Corporate Social Responsibility
  • Competitive Advantage
  • Current Business Review
  • Future Strategic Direction

Market Leader In Taiwan

Market leader in 7 household categories:

Category Position Market Share*
Dehumidifiers #1 82%
Air
Fresheners
#1 57%
Dry + Wet Wipes/Mop #1 68%
Spin Mop #1 74%
Lint Remover #1 30%
In-Tank Blocks #1 36%
Toilet
Detergents
#1 36%

*Note: Data based on AC Nielsen Report and Internal estimation

Dense & Global Distribution

• Island-wide distribution in all channels, ranging from hypermarkets, supermarkets to online channels

Channel Customers Store#
Hypermarkets RT-Mart, Carrefour, Far-East Mart, Costco, TLW 171
Supermarket/Boutiques PX Mart, Welcome, Watsons, Cosmed, Poya, Xiaobei 2,443
Convenience
Stores
7-11, Family
Mart,
OK
8,949
Government General Welfare Service Ministry 41
Wholesaler Chain Supermarket 300
E-Commerce PC Home, Yahoo, MOMO, UDN, BOOKS 15

• International retail channels: China, Thailand, Malaysia, Vietnam

  • Company Introduction
  • Product Portfolio
  • Corporate Social Responsibility
  • Competitive Advantage

Current Business Review

Future Strategic Direction

Overall Business Performance

Overall Net Revenue Distribution

  • Company Introduction
  • Product Portfolio
  • Corporate Social Responsibility
  • Competitive Advantage

Current Business Review

Future Strategic Direction

Future Strategic Direction

Leading Regional FMCG Company Brand Equity Building & Rejuvenation

Taiwan – Product Line Extension & Brand Building

China Market Performance

China - Network Growth & Product Portfolio Expansion

Original Equipment Manufacture - R&D & Manufacture Efficiency

South East Asia - Retail Channel Expansion & Product Portfolio Localization