EXPERIENCE CO LIMITED — Major Shareholding Notification 2015

Mar 29, 2015

Form 603 Corporations Act 2001 Section 671B

Notice of initial substantial holder

To : Skydive The Beach Group Limited ACN: 169 433 363 ASX Code: SKB

1. Details of substantial holder

Name: IOOF Holdings Limited ACN: 100 103 722

This notice is given by IOOF Holdings Limited on behalf of itself and its subsidiaries.

The holder became a substantial shareholder on: 26/03/2015

2. Previous and present voting power

The total number of votes attached to all the voting shares in the company or voting interest in the scheme that the substantial holder or an associate had a relevant interest in on the date the substantial holder is as follows:

Class of securities	Number ofsecurities	Person’s votes	Voting Power
Ordinary	14,800,000	14,800,000	5.045%

3. Details of present registered holders

The persons registered as holders of the securities are as follows:

Registered holderof securities	PersonEntitledto beholder	Nature of relevantinterest	Class &Number(Ord)	Person'svotes
State Street		Investment Manager	3,016,472	3,016,472
NAB AssetServicing		Investment Manager	6,734,348	6,734,348

2

Perennial InvestmentPartners Limited(ACN 087901620)	Citigroup		Investment Manager	1,725,058	1,725,058
Perennial InvestmentPartners Limited(ACN 087901 620)	BNP		Investment Manager	3,324,122	3,324,122

4. Consideration

The consideration paid for each relevant interest and acquired in the four months prior to the day that the substantial holder became a substantial holder is as follows:

Date24/03/2015	Person	Nature	Consideration	Class &number(ord)	Person'svotes
	Perennial Investment PartnersLimited(ACN 087 901 620)	Purchased onmarket	$ -	14,800,000	14,800,000

5. Associates

Name & ACN	Nature of association
Not applicable

6. Addresses

The addresses of persons named in this form are as follows:

Name	Address
IOOF Holdings Limited	Level 6, 161 Collins StreetMelbourne Victoria 3000
Skydive The Beach Group Limited	PO Box 5361,WollongongNSW 2500
Perennial Investment Partners Limited	Level 24, 303 Collins StreetMelbourne Victoria 3000