EXPERIENCE CO LIMITED — Major Shareholding Notification 2015

Sep 8, 2015

Form 603 Corporations Act 2001 Section 671B Notice of initial substantial holder

To : Skydive The Beach Group Limited ACN: 169 433 363 ASX Code: SKB

1. Details of substantial holder

Name: IOOF Holdings Limited ACN: 100 103 722

This notice is given by IOOF Holdings Limited on behalf of itself and its subsidiaries.

The holder became a substantial shareholder on: 04/09/2015

2. Previous and present voting power

The total number of votes attached to all the voting shares in the company or voting interest in the scheme that the substantial holder or an associate had a relevant interest in on the date the substantial holder is as follows:

Class of securities	Number ofsecurities	Person’s votes	Voting Power
Ordinary	18,112,418	18,112,418	6.166%

3. Details of present registered holders

The persons registered as holders of the securities are as follows:

Holder	Registered holderof securities	PersonEntitledto beholder	Nature of relevantinterest	Class &Number(Ord)	Person'svotes
Perennial InvestmentPartners Limited(ACN 087901 620)	NAB AssetServicing		Investment Manager	8,317,943	8,317,943

2

Perennial Investment
Partners Limited
(ACN 087901620)	JP Morgan		Investment Manager	3,715,509	3,715,509
Perennial Investment
Partners Limited
(ACN 087901620)	Citigroup		Investment Manager	2,047,778	2,047,778
Perennial Investment
Partners Limited
(ACN 087901 620)	BNP		Investment Manager	4,031,188	4,031,188

4. Consideration

The consideration paid for each relevant interest and acquired in the four months prior to the day that the substantial holder became a substantial holder is as follows:

Date	Person	Nature		Class &	Person's
			Consideration	number	votes
				(ord)
	Perennial Investment Partners	Purchased on	$
19/06/2015	Limited(ACN 087 901 620)	market	256.56	800	800
	Perennial Investment Partners	Purchased on	$
22/06/2015	Limited(ACN 087901 620)	market	1,498.33	4,672	4,672
	Perennial Investment Partners	Purchased on	$
29/06/2015	Limited(ACN 087 901 620)	market	240,527.99	800,000	800,000
	Perennial Investment Partners	Purchased on	$
30/06/2015	Limited(ACN 087 901 620)	market	4,065.23	13,521	13,521
	Perennial Investment Partners	Purchased on	$
17/07/2015	Limited(ACN 087901 620)	market	52,240.73	179,745	179,745
	Perennial Investment Partners	Purchased on	$
28/07/2015	Limited(ACN 087 901 620)	market	11,318.90	38,945	38,945
	Perennial Investment Partners	Purchased on	$
29/07/2015	Limited(ACN 087 901 620)	market	3,482.72	11,983	11,983
	Perennial Investment Partners	Purchased on	$
5/08/2015	Limited(ACN 087901 620)	market	9,142.00	31,455	31,455
	Perennial Investment Partners	Purchased on	$
25/08/2015	Limited(ACN 087 901 620)	market	1,799.35	6,191	6,191
	Perennial Investment Partners	Purchased on	$
27/08/2015	Limited(ACN 087 901 620)	market	2,902.31	9,986	9,986
	Perennial Investment Partners	Purchased on	$
28/08/2015	Limited(ACN 087901 620)	market	4,667.01	15,795	15,795
	Perennial Investment Partners	Purchased on	$
4/09/2015	Limited(ACN 087 901 620)	market	133,139.89	466,132	466,132

5. Associates

Name & ACN	Nature of association
Not applicable

3

6. Addresses

The addresses of persons named in this form are as follows:

Name	Name	Address	Address
IOOF Holdings Limited		Level 6, 161 Collins StreetMelbourne Victoria 3000
Skydive The Beach Group Limited		PO Box 5361,WollongongNSW 2500
Peren	nial Investment Partners Limited	Level 24, 303 Collins StreetMelbourne Victoria 3000