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E.W. SCRIPPS Co Director's Dealing 2010

Aug 3, 2010

33486_dirs_2010-08-03_f8e46aba-3010-4c4f-89ea-5d09bfd31f29.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: SCRIPPS E W CO /DE (SSP)
CIK: 0000832428
Period of Report: 2010-08-02

Reporting Person: Lyons Douglas F (Vice President and Controller)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-08-02 Class A Common Shares, $.01 par value per share S 3200 $8.00 Disposed 36599 Direct
2010-08-02 Class A Common Shares, $.01 par value per share F 1923 $7.86 Disposed 34676 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Voting Shares, $.01 par value per share 0 Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Option $6.87 2011-01-24 Class A Common (5633) 5633 Direct
Option $8.01 2012-02-19 Class A Common (5633) 5633 Direct
Option $8.52 2013-02-25 Class A Common (5633) 5633 Direct
Option $10.47 2014-02-24 Class A Common (6572) 6572 Direct
Option $9.90 2013-02-09 Class A Common (6572) 6572 Direct
Option $10.44 2014-02-21 Class A Common (18621) 18621 Direct
Option $10.35 2014-10-05 Class A Common (17212) 17212 Direct
Option $10.41 2015-02-21 Class A Common (34425) 34425 Direct
Option $9.09 2016-02-20 Class A Common (46948) 46948 Direct
Restricted Stock Units $ 2012-03-05 Restricted Stock Units (116278) 116278 Direct
Restricted Stock Units $ 2013-03-09 Restricted Stock Units (15000) 15000 Direct

Footnotes

F1: These shares were sold in accordance with a stock trading plan adopted on December 14, 2009, in accordance with the guidelines specified by Rule 10b5-1.

F2: A restricted stock award vested on August 1, 2010. The terms of this long-term incentive award mandate that the Company withhold shares to satisfy the reporting person's tax obligation.

F3: These restricted stock units vest in equal parts on March 5, 2011 and 2012. Upon vesting, each restricted stock unit will convert into one Class A Common share of the Company.

F4: A restricted stock unit award was granted on March 9, 2010. The award is part time-vested and part performance-vested. The time-vested portion of the award vests in three equal parts on March 9, 2011, 2012 and 2013. If the performance objective is achieved, this portion of the award will vest over the same three-year period. Upon vesting, each restricted stock unit converts into one Class A Common share of the Company.