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Europris

Investor Presentation Nov 2, 2023

3599_rns_2023-11-02_7d9a3f98-ddd8-47c9-b19b-fc3e2f5583ca.pdf

Investor Presentation

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Q3 2023 presentation

2 November 2023

CEO Espen Eldal CFO Stina C Byre

Disclaimer

This presentation has been produced by Europris ASA (the "Company") exclusively for information purposes. This Presentation has not been approved, reviewed or registered with any public authority or stock exchange. Further to the aforementioned, this presentation is the result of an effort of the Company to present certain information which the Company has deemed relevant in accessible format. This Presentation is not intended to contain an exhaustive overview of the Company's present or future financial condition and there are several other facts and circumstances relevant to the Company and its present and future financial condition that not been included in this Presentation. This Presentation may not be disclosed, in whole or in part, or summarized or otherwise reproduced, distributed or referred to, in whole or in part, without prior written consent of the Company.

This Presentation contains certain forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which it operates or intends to operate. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words "believes", expects", "predicts", "intends", "projects", "plans", "estimates", "aims", "foresees", "anticipates", "targets", and similar expressions. The forward-looking statements contained in this Presentation, including assumptions, opinions and views of the Company or cited from third party sources are solely opinions and forecasts which are subject to risks, uncertainties and other factors that may cause actual events to differ materially from any anticipated development. None of the Company or any of its subsidiary undertakings or any such person's officers or employees provides any assurance that the assumptions underlying such forward-looking statements are free from errors nor does any of them accept any responsibility for the future accuracy of the opinions expressed in this Presentation or the actual occurrence of the forecasted developments. The Company assumes no obligation to update any forward-looking statements or to conform these forward-looking statements to our actual results. Furthermore, information about past performance given in this Presentation is given for illustrative purposes only and should not be relied upon as, and is not, an indication of future performance. No representation or warranty (express or implied) is made as to, and no reliance should be placed on, any information, including projections, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein, and, accordingly, neither the Company nor any of its parent or subsidiary undertakings or any such person's officers or employees accepts any liability whatsoever arising directly or indirectly from the use of this document.

By reviewing this Presentation you acknowledge that you will be solely responsible for your own assessment of the market and the market position of the Company and that you will conduct your own analysis and be solely responsible for forming your own view of the potential future performance of the businesses of the Company. This Presentation must be read in conjunction with the recent financial reports of the Company and the disclosures therein. The distribution of this Presentation in certain jurisdictions may be restricted by law. Persons in possession of this Presentation are required to inform themselves about, and to observe, any such restrictions. No action has been taken or will be taken in any jurisdiction by the Company that would permit the possession or distribution of this Presentation in any country or jurisdiction where specific action for that purpose is required.

No shares or other securities are being offered pursuant to this Presentation. This Presentation does not constitute an offer to sell or form part of, and should not be construed as, an offer or invitation for the sale or subscription of, or a solicitation of an offer to buy or subscribe for, any shares or other securities in any jurisdiction, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any offer, contract, commitment or investment decision relating thereto, nor does it constitute a recommendation regarding the securities of the Company.

By reviewing this Presentation you agree to be bound by the foregoing limitations.

This Presentation speaks as of 2 November 2023. Neither the delivery of this Presentation nor any further discussions of the Company with any of the recipients shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date. The Company does not intend, and does not assume any obligation, to update or correct any information included in this Presentation. This Presentation shall be governed by Norwegian law, and any disputes relating to hereto is subject to the sole and exclusive jurisdiction of Norwegian courts.

Norway's discount variety retailer #1

Strong brand and loyal customer base

Low prices and powerful marketing and campaign engine

Proven category management model

Expanding store network and e-commerce operation

1992 LTM 2023

Note: sales for the Europris chain (directly operated and franchise stores), Lunehjem (consolidated as of March 2021), Lekekassen (consolidated as of August 2021) and the Strikkemekka group (consolidated as of July 2022) 4

Top line growth from relevant concept and price leadership

  • Total sales of NOK 2,152m, up 5%
  • Attractive campaigns and relevant product range at low prices
  • Like-for-like sales growth of 3.8% for the Europris chain
  • Gross margin of 45.3%, down 2.3%-p
  • Change in product mix and increased campaign sales
  • Opex-to-sales ratio of 26.5%, down 0.3%-p
  • EBITDA of NOK 404m, down 4.9%
  • EBIT of NOK 234m, down 13.8%
  • Net profit to parent of NOK 144m, down 23.1%
  • Strong financial position
  • Cash and liquidity reserves of NOK 1,4bn (1bn)
  • Positive development in cash flow from improved inventory development

Group sales (NOK million)

Net profit attributable to parent (NOK million)

Highly relevant concept also in current type of market

  • Market growth overall
  • Total retail affected by lower investment purchases
  • High growth rate for groceries (negative growth last year)
  • Growth for variety retail consumers drawn towards low prices, strong campaigns and are positive to test private labels
  • Europris well positioned and continues to outperform variety retail
  • Shows that the Europris concept is flexible and adapts well to different market conditions

Retail sales – year to 30 September, year-on-year growth %*

Financials

CFO Stina C Byre

Sales growth from relevant product mix and strong campaigns

  • Group sales of NOK 2,152m, up 5%
  • Like-for-like sales increase of 3.8% for the Europris chain*
  • Strong sales for consumables
  • Sales decline for higher-valued seasonal items
  • Campaign sales performed well
  • High sales growth for private labels
  • Higher footfall to stores

Total group sales (NOK million)

* Europris.no, Lunehjem (from March 2021), Lekekassen (from August 2021) and the Strikkemekka group (from July 2022)

9

Online sales

  • Total e-com sales of NOK 153m (175m)
  • Decline of 12%
  • Accounting for 7.1% of group sales (8.5%)
  • Decline in all markets for Lekekassen
  • Fierce price competition in Sweden and Denmark
  • Lower yarn sales for Strikkemekka in Norway
  • Natural decline after strong boost during the pandemic

E-commerce sales* (NOK million)

Gross margin remaining above pre-pandemic levels

  • Gross margin of 45.3%, down 2.3%-p
  • Change in product mix and campaign sales
  • Gross margin remains above pre-pandemic levels, as expected
  • Positive calculation differences of NOK 59m (62m)
  • Calculation differences booked in Q3 and Q4 last year
  • 84% of stores counted (73%)
  • Unrealised currency gain of NOK 2m on hedging contracts (gain of NOK 11m)

Gross margin

Lower opex-to-sales ratio

  • Opex of NOK 571m, up 3.7%
  • Lower accruals for performance-based pay
  • Lower costs for transportation to stores
  • Higher costs from the ÖoB arbitration and inflation
  • Increase in number of directly operated stores, from 248 to 255
  • Opex-to-sales ratio declining to 26.5% (26.8%)

Opex-to-sales ratio

EBITDA reflecting lower gross margin

EBITDA (NOK million)

  • EBITDA of NOK 404m, down 4.9%
  • Mainly reflecting lower gross margin
  • Moderate opex growth
  • EBITDA margin of 18.8% (20.7%)
  • EBIT of NOK 234 million, down 13.8%
  • Reflecting higher lease depreciations following CPI-adjustments
  • EBIT-margin of 10.9% (13.2%)

Solid financial position

  • Cash from operating activities of NOK 734m (189m)
  • Inventory last year negatively affected by increased purchase prices and higher volumes of seasonal items
  • Net change in cash of NOK -383m (-694m)
  • Acquired remaining 33% of Lekekassen for NOK 212m
  • Net debt* of NOK 3,852m (3,958m)
  • Excluding lease liabilities net debt was NOK 1,256m (1,517m)
  • Strong financial position with cash and liquidity reserves of NOK 1,363m (963m)
Q3 Q3 YTD YTD
Cash flow, NOK million 2023 2022 2023 2022
Cash from operating activities 526 197 734 189
-
of which change in net working capital
163 (211) (104) (793)
Cash used in investing activities (33) (121) (343) (162)
Cash from financing activities (284) (167) (774) (721)
Net change in cash 209 (91) (383) (694)
Cash at beginning
of period
(128) (33) 464 570
Cash at end of period 81 (124) 81 (124)

Our key strategic focus areas

Category upgrades and campaigns drive sales and footfall to stores

  • Strong development for the recently upgraded categories Laundry & Cleaning and Toys
  • Rebuilt the Personal Care shop-in-shop at the end of the third quarter
  • Higher footfall and sales growth from relevant campaigns, increased focus on consumables and affordable products

Customer club membership continues to increase

  • Continued recruitment to the Mer customer club
  • Members-only offers has positive impact
  • Segmented communication increases attention
  • Summer campaign for Mer members had a positive impact on number of store visits and the basket value

Mer customer club members

~800,000 subscribers to digital newsletter

Continuing to grow the store network

  • One new store opening in Q3
  • Triaden shopping mall at Lørenskog in Viken county
  • Performance above expectations so far
  • One store closure, following the accident at the Melhus shopping centre earlier this year
  • Six stores in the pipeline
  • Three subject to planning permission
  • One store relocation and two store modernisations in Q3
  • Relocated stores typically show high growth in the following year

Our work on sustainability is being recognised

  • Received an A score in Position Green's annual evaluation of the 100 largest companies on the Oslo Stock Exchange
  • 1 out of only 14 companies to be awarded A or A+
  • Continuing to mitigate our footprint
  • Installed solar panels at the central warehouse, with estimated annual energy production of 400,000kWh

Europris remains an attractive shopping destination

  • Household finances continue to be under pressure and customers will remain price conscious
  • Price leadership and strong concept attract customers seeking value for money
  • Supportive market conditions for Europris, with its attractive campaigns and relevant products at low prices
  • Well set, with healthy inventory and solid financial position

Next event: Q4 presentation 1 February 2024

Appendix

Long-term financial and operational ambitions
ÖoB
Sales days and store projects
Analytical information
Alternative Performance Measures (APM's)

Long-term financial and operational ambitions

Growth Continue to deliver like-for-like growth above the market
over time
Number of new stores Target to open a net average of five new stores per year, depending on availability of locations which
meet strict return requirements, and the potential for relocations, expansions and modernisations
EBITDA Increase EBITDA margin over time from improved sourcing and a more cost-effective value chain
Dividend Dividend policy of paying out 50-60% of net profit while maintaining an efficient balance sheet

ÖoB transaction highlights

20% initial stake in
Runsven-gruppen AB

Based on EV using fixed multiple of 7.7x actual EBITDA 2018

Purchase price settled in Q4 at NOK 115 million based on ÖoB
EqV
of NOK 574 million

Shares acquired in the market by Europris at a total cost price of NOK 98 million

Share for share transaction, settled by treasury shares

2.6% ownership stake in Europris (4.35m shares) when closing the deal

Sold 2.9m shares in May 2023 and holds 1.45m shares (0.9% ownership)
Option to acquire
remaining 80% stake

Exercisable in 2020 within six months after agreement on ÖoB's
2019 EBITDA

Based on EV using fixed multiple of 7.7x average 2019 and 2020 EBITDA

Share for share transaction
Lock-up
Shares issued to sellers of ÖoB
are subject to lock-up

Sales days and store projects

Number of sales days

Year Q1 Q2 Q3 Q4 Total
2022 76 72 79 81 308
2023 77 71 79 79 306
2024 75 73 79 80 307

Number of store projects (franchise projects in brackets)

2022 Q1 Q2 Q3 Q4 Total
New stores 1 3 1 1 6
Store
closures
- - - - -
Relocations
/
expansions
6 2 - 3 11
Modernisations 1 3 4 2 10
2023E Q1 Q2 Q3 Q4 Total
New stores 2 2 1 2 7
Store
closures
- - 1 - 1
Relocations
/
expansions
3 2 1 - 6
Modernisations 3 3 2 (1) 9

Analytical information1

Seasonality
As a rule-of-thumb, the Easter impact is approximately NOK 60-75 million in revenue
and NOK 12-15 million in EBITDA
Quarterly Opex
Europris stores: as a rule-of-thumb, Opex in quarter one year earlier + inflation + NOK 1.5-1.6 million
per extra directly operated store (DOS)
Capex
New store –
NOK 2.4 million per store (average of five per year)

Relocation –
NOK 1.7 million per store (average of 10 per year)

Modernisation –
NOK 1.5 million per store (average of 10 per year)

Category development –
NOK 15 million per year

IT and maintenance –
NOK 30 million per year

In addition, estimate for 2023: IT (ERP/POS) of NOK 10-15 million and warehouse (automation
expanded high-bay area) of NOK 45 million (est. of NOK 30m in 2024)
Rent
Majority of contracts are CPI-adjusted

Recognised under IFRS-16 leases

Alternative performance measures (APMs)

APMs are used by Europris for annual and periodic financial reporting in order to provide a better understanding of the group's financial performance. APMs are considered as wellknow and frequently used by users of the financial statements and are also used in internal reporting and by management to measure operating performance.

Gross profit / gross margin

Gross profit is defined as Total operating income minus the cost of goods sold (COGS). The gross profit represents revenue that the group retains after incurring the direct costs associated with the purchase of the goods. Gross margin is defined as gross profit divided by total revenue and is useful for benchmarking direct costs associated with the purchase of the goods vs total revenues.

Opex

Operating expenses (Opex) is the sum of employee benefits expense and other operating expenses. It is useful to look at cost of these two components combined, as they compose a large part of the fixed operating costs. The Opex-to-sales ratio divides the Opex by Total operating income and is useful for benchmarking this cost base vs the development in sales.

EBITDA / EBITDA margin

EBITDA is earnings before interests, tax, depreciation of property, plant and equipment and right-of-use assets and amortisation of other intangibles. EBITDA is a well-known and widely used term among users of the financial statements and is useful when evaluating operational efficiency on a more variable cost basis as they exclude amortisation and depreciation expense related to capital expenditure. EBITDA margin is EBITDA divided by Total operating income and is useful for benchmarking this profitability parameter vs the development in sales.

EBIT

EBIT is earnings before interest and taxes and is the same as the IFRS definition of operating profit. EBIT is a well-known and widely used term among the users of the financial statements and is useful when evaluating operational profitability. EBIT margin is EBIT divided by Total operating income, and thus the same as Operating profit divided by Total operating income.

Working capital

Net change in working capital is the sum of change in inventories and trade receivables and change in other receivables less the sum of change in accounts payable and other current liabilities. Net change in working capital is a well-known and widely used term among the users of the financial statements and is useful for measuring the group's liquidity, operational efficiency and short-term financial conditions.

Capital expenditure

Capital expenditure (Capex) is the sum of purchases of fixed assets and intangible assets as used in the cash flow. Capex is a well-known and widely used term among the users of the financial statements and is a useful measure of investments made in the operations when evaluating the capital intensity.

Financial debt

Financial debt is the sum of borrowings and lease liabilities. From the first quarter of 2023 lease liabilities include both non-current and current lease liabilities, and last year figures are restated to also include current lease liabilities. Financial debt is useful to see total debt as defined by IFRS.

Cash and liquidity reserves

Cash and liquidity reserves is defined as available cash plus available liquidity through overdraft and credit facilities. This measure is useful to see total funds available short term.

Total chain sales

Total chain sales are sales from all chain stores, that is both directly operated and franchise stores. This KPI is an important measure of the performance of the total Europris chain and considered useful in order to understand the development of the entire chain, regardless of ownership structure of stores.

Directly operated store

Directly operated store means a store owned and directly operated by the group.

Franchise store

Franchise store means a store operated by a franchisee under a franchise agreement with the group.

Chain

Chain means the sum of directly operated stores and franchise stores.

Like-for-like sales growth

Like-for-like growth is defined as the growth in total chain sales for stores that have been open for every month of both the previous and the current calendar year. 28

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