Europris

Europris ASA appoints Anders Lorentzson as new CEO of ÖoB

Fredrikstad, 11 August 2025: Europris (OSE: EPR) has appointed Anders Lorentzson

as CEO of its Swedish subsidiary ÖoB. Mr. Lorentzson joins from Hemtex, where he

has served as CEO since 2018. He will take up his new role in ÖoB on 1 November

"I'm very excited to get Anders on board to lead our business in Sweden," says

Europris CEO Espen Eldal. "With Anders, ÖoB will benefit from a leader with

solid industry experience and in-depth knowledge of the Swedish market. Anders

has delivered impressive results throughout his career, and we are confident

that he will play a pivotal role in executing our transformation plan for ÖoB."

"I'm humbled and excited about the opportunity to join ÖoB," says Lorentzson.

"ÖoB is a strong brand in the Swedish market with significant untapped

potential. I can identify with the Europris values and firmly believe in its

strategy to enhance the ÖoB brand. I'm looking forward to meeting the team and

embark on this journey together."

Mr. Lorentzson is a true retailer with a career spanning broadly across the

retail sector. He has for the past 20 years held various senior management

positions, where his extensive experience includes roles in grocery retail with

the Ica group, electronics with Expert, and home textiles with Hemtex. Mr.

Lorentzson is a Swedish citizen and resides in Sweden.

For further information please contact:

Espen Eldal

CEO Europris ASA

Telephone: +47 482 92 424

Trine Engløkken

Head of IR

Telephone: +47 940 50 937

Europris is Norway's largest discount variety retailer by sales. The group

offers its customers a broad range of quality owned brands and brand name

merchandise. Its merchandise is sold through the Europris chain, which consists

of a network of 287 stores throughout Norway. Of these, 266 are directly owned

by the group and 21 operate as franchise stores. In May 2024, the group took

full ownership of the Swedish discount variety retailer ÖoB, which consists of a

network of 92 stores in Sweden. In addition, Europris is full or partial owner

of the e-commerce companies Lekekassen, Strikkemekka and Designhandel. The

group's head office is located in Fredrikstad, Norway.

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