EQUIFAX INC — Director's Dealing 2023

Nov 17, 2023

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2023-11-15

Reporting Person: KELLEY JOHN J III (EVP, Chief Legal Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2023-11-15	Common Stock	M	13150	$127.3700	Acquired	26544	Direct
2023-11-15	Common Stock	M	15899	$138.4500	Acquired	42443	Direct
2023-11-15	Common Stock	M	19172	$149.5300	Acquired	61615	Direct
2023-11-15	Common Stock	S	405	$195.3484	Disposed	61210	Direct
2023-11-15	Common Stock	S	753	$196.8751	Disposed	60457	Direct
2023-11-15	Common Stock	S	4266	$198.2698	Disposed	56191	Direct
2023-11-15	Common Stock	S	23803	$198.9573	Disposed	32388	Direct
2023-11-15	Common Stock	S	5365	$199.9066	Disposed	27023	Direct
2023-11-15	Common Stock	S	13123	$200.9705	Disposed	13900	Direct
2023-11-15	Common Stock	S	506	$201.5561	Disposed	13394	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2023-11-15	Stock Option/Right to Buy	$127.3700	M	13150	Disposed	2025-02-22	Common Stock (13150)	Direct
2023-11-15	Stock Option/Right to Buy	$138.4500	M	15899	Disposed	2025-02-22	Common Stock (15899)	Direct
2023-11-15	Stock Option/Right to Buy	$149.5300	M	19172	Disposed	2025-02-22	Common Stock (19172)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 8/16/2023.

F2: Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.

F3: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $195.02 to $195.48, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F4: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $196.44 to $197.40, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F5: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $197.47 to $198.465, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F6: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $198.49 to $199.48, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F7: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $199.51 to $200.50, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F8: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $200.51 to $201.44, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F9: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $201.54 to $201.56, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.