EQUIFAX INC — Director's Dealing 2023

Nov 17, 2023

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2023-11-15

Reporting Person: Ploder Rodolfo O (EVP, Pres Workforce Solutions)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2023-11-15	Common Stock	M	12233	$127.3700	Acquired	98262	Direct
2023-11-15	Common Stock	S	199	$195.0124	Disposed	98006	Direct
2023-11-15	Common Stock	S	295	$196.6597	Disposed	97768	Direct
2023-11-15	Common Stock	S	4207	$198.5408	Disposed	93561	Direct
2023-11-15	Common Stock	S	7468	$199.1682	Disposed	86093	Direct
2023-11-15	Common Stock	S	2849	$200.5545	Disposed	83244	Direct
2023-11-15	Common Stock	S	3215	$201.1488	Disposed	80029	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2023-11-15	Stock Option/Right to Buy	$127.3700	M	12233	Disposed	2025-02-22	Common Stock (12233)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	445	Indirect

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 8/15/2023.

F2: Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.

F3: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $195.01 to $195.02, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F4: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $196.38 to $196.69, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F5: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $197.82 to $198.81, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F6: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $198.82 to $199.79, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F7: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $199.84 to $200.815, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F8: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $200.84 to $201.58, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.