EQUIFAX INC — Director's Dealing 2023

Nov 17, 2023

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2023-11-15

Reporting Person: Houston Julia A (EVP, Strategy & Mktg Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2023-11-15	Common Stock	M	4326	$121.3500	Acquired	15060	Direct
2023-11-15	Common Stock	M	6238	$127.3700	Acquired	21298	Direct
2023-11-15	Common Stock	M	3378	$134.5800	Acquired	24676	Direct
2023-11-15	Common Stock	M	7543	$138.4500	Acquired	32219	Direct
2023-11-15	Common Stock	S	224	$195.0194	Disposed	31995	Direct
2023-11-15	Common Stock	S	265	$196.7738	Disposed	31730	Direct
2023-11-15	Common Stock	S	2902	$198.3589	Disposed	28828	Direct
2023-11-15	Common Stock	S	10114	$199.0158	Disposed	18714	Direct
2023-11-15	Common Stock	S	2577	$200.1308	Disposed	16137	Direct
2023-11-15	Common Stock	S	5403	$201.0295	Disposed	10734	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2023-11-15	Stock Option/Right to Buy	$121.3500	M	4326	Disposed	2028-03-05	Common Stock (4326)	Direct
2023-11-15	Stock Option/Right to Buy	$127.3700	M	6238	Disposed	2025-02-22	Common Stock (6238)	Direct
2023-11-15	Stock Option/Right to Buy	$134.5800	M	3378	Disposed	2026-09-30	Common Stock (3378)	Direct
2023-11-15	Stock Option/Right to Buy	$138.4500	M	7543	Disposed	2025-02-22	Common Stock (7543)	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 8/16/2023.

F2: Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.

F3: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $195.01 to $195.02, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F4: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $196.495 to $197.16, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F5: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $197.64 to $198.63, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F6: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $198.64 to $199.605, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F7: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $199.66 to $200.64, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F8: The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $200.66 to $201.58, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F9: The option vested in three equal annual increments beginning 3/5/2019.

F10: The option vested in three equal annual increments beginning 9/30/2017.