EQUIFAX INC — Director's Dealing 2014

Mar 3, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2014-02-28

Reporting Person: Barros Paulino R (Pres-Intl)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-02-28	Common Stock	M	13333.0000	$37.5300	Acquired	56602.0000	Direct
2014-02-28	Common Stock	M	4000.0000	$33.6000	Acquired	60602.0000	Direct
2014-02-28	Common Stock	S	4000.0000	$70.0500	Disposed	56602.0000	Direct
2014-02-28	Common Stock	S	13333.0000	$70.0500	Disposed	43269.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2014-02-28	Stock Option/Right to Buy	$37.5300	M	13333.0000	Disposed	2021-04-29	Common Stock (13333.0000)	Direct
2014-02-28	Stock Option/Right to Buy	$33.6000	M	4000.0000	Disposed	2020-04-30	Common Stock (4000.0000)	Direct

Footnotes

F1: The shares were sold at prices ranging from $70.00 to $70.09. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in three equal annual increments beginning on 4/12/2012.

F3: The option vests in three equal annual increments beginning 4/30/2011.