EQUIFAX INC — Director's Dealing 2014

May 22, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2014-05-20

Reporting Person: Loughran Joseph Michael III (Pres-Per Inf Sol)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-05-20	Common Stock	M	5000.0000	$28.8100	Acquired	42289.0000	Direct
2014-05-20	Common Stock	S	8500.0000	$69.8700	Disposed	33789.0000	Direct
2014-05-20	Common Stock	G	350.0000	$0.0000	Disposed	33439.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2014-05-20	Stock Option/Right to Buy	$28.8100	M	5000.0000	Disposed	2019-04-24	Common Stock (5000.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	493.0000	Indirect

Footnotes

F1: The shares were sold at prices ranging from $69.82 to $69.93. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in three equal annual increments beginning 4/24/2010.