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EQUIFAX INC Director's Dealing 2014

May 22, 2014

30136_dirs_2014-05-22_9496a4c5-1d46-4efe-81b4-894974f250e3.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2014-05-20

Reporting Person: Smith Richard F (Director, Chairman and CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2014-05-20 Common Stock S 1200.0000 $70.4800 Disposed 319393.0000 Direct
2014-05-20 Common Stock S 43042.0000 $69.6200 Disposed 276351.0000 Direct
2014-05-21 Common Stock M 60000.0000 $33.8800 Acquired 336351.0000 Direct
2014-05-21 Common Stock S 60000.0000 $69.5700 Disposed 276351.0000 Direct
2014-05-22 Common Stock M 35000.0000 $38.1000 Acquired 311351.0000 Direct
2014-05-22 Common Stock S 35000.0000 $69.5400 Disposed 276351.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2014-05-21 Stock Option/Right to Buy $33.8800 M 60000.0000 Disposed 2018-02-08 Common Stock (60000.0000) Direct
2014-05-22 Stock Option/Right to Buy $38.1000 M 35000.0000 Disposed 2016-01-06 Common Stock (35000.0000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 377.0000 Indirect
Common Stock 100000.0000 Indirect

Footnotes

F1: The shares were sold at prices ranging from $70.40 to $70.57. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The shares were sold at prices ranging from $69.30 to $70.08. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F3: The shares were sold at prices ranging from $69.39 to $69.78. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F4: The shares were sold at prices ranging from $69.24 to $69.54. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F5: The option vests in increments of 41,666 on 2/8/09 and 41,667 on 2/8/10 and 2/8/11.

F6: The option vests in four equal annual increments beginning on 1/6/06.