EQUIFAX INC — Director's Dealing 2014

Jul 31, 2014

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2014-07-29

Reporting Person: Gonzalez Alejandro (Pres-NA Comm)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2014-07-29	Common Stock	M	11500.0000	$37.5300	Acquired	28935.0000	Direct
2014-07-29	Common Stock	M	6000.0000	$40.1800	Acquired	34935.0000	Direct
2014-07-29	Common Stock	M	6000.0000	$35.7400	Acquired	40935.0000	Direct
2014-07-29	Common Stock	S	23500.0000	$76.9800	Disposed	17435.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2014-07-29	Stock Option/Right to Buy	$37.5300	M	11500.0000	Disposed	2021-04-29	Common Stock (11500.0000)	Direct
2014-07-29	Stock Option/Right to Buy	$40.1800	M	6000.0000	Disposed	2017-05-01	Common Stock (6000.0000)	Direct
2014-07-29	Stock Option/Right to Buy	$35.7400	M	6000.0000	Disposed	2018-09-02	Common Stock (6000.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	377.0000	Indirect

Footnotes

F1: The shares were sold at prices ranging from $76.84 to $77.06. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in three equal annual increments beginning 4/12/2012.

F3: The option vests in three equal annual increments beginning 5/1/2008.

F4: The option vests in three equal annual increments beginning 9/2/2009.