EQUIFAX INC — Director's Dealing 2012

Feb 13, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2012-02-10

Reporting Person: Adams J Dann (Pres-TALX)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-02-10	Common Stock	A	7714.0000	$0.0000	Acquired	87100.0000	Direct
2012-02-10	Common Stock	M	7500.0000	$28.8100	Acquired	94600.0000	Direct
2012-02-10	Common Stock	S	7500.0000	$42.4800	Disposed	87100.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-02-10	Stock Option/Right to Buy	$28.8100	M	7500.0000	Disposed	2019-04-24	Common Stock (7500.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	366.0000	Indirect

Footnotes

F1: Award of restricted stock units. The stock vests 100% on 2/10/2015.

F2: The option vests in three equal annual increments beginning 4/24/2010.