EQUIFAX INC — Director's Dealing 2012

Feb 13, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2012-02-10

Reporting Person: SPRINGMAN PAUL J (Chief Mktg Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-02-10	Common Stock	M	14700.0000	$28.8100	Acquired	100938.0000	Direct
2012-02-10	Common Stock	M	10000.0000	$30.3000	Acquired	110938.0000	Direct
2012-02-10	Common Stock	A	9500.0000	$0.0000	Acquired	120438.0000	Direct
2012-02-10	Common Stock	S	24700.0000	—	Disposed	95738.0000	Direct
2012-02-13	Common Stock	M	5300.0000	$28.8100	Acquired	101038.0000	Direct
2012-02-13	Common Stock	S	5300.0000	$43.0000	Disposed	95738.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-02-10	Stock Option/Right to Buy	$30.3000	M	10000.0000	Disposed	2015-02-03	Common Stock (10000.0000)	Direct
2012-02-10	Stock Option/Right to Buy	$28.8100	M	14700.0000	Disposed	2019-04-24	Common Stock (14700.0000)	Direct
2012-02-13	Stock Option/Right to Buy	$28.8100	M	5300.0000	Disposed	2019-04-24	Common Stock (5300.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	3390.0000	Indirect

Footnotes

F1: Award of restricted stock units. The stock vests 100% on 2/10/2015.

F2: The shares were sold at prices ranging from $43.00 to $43.20. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F3: The option vests in four equal annual increments beginning 2/3/2005.

F4: The option vests in three equal annual increments beginning 4/24/10.

F5: The option vests in three equal annual increments beginning 4/24/2010.