EQUIFAX INC — Director's Dealing 2012

Feb 15, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2012-02-13

Reporting Person: Adams J Dann (Pres-TALX)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-02-13	Common Stock	M	5000.0000	$28.8100	Acquired	92100.0000	Direct
2012-02-13	Common Stock	M	3000.0000	$25.6800	Acquired	95100.0000	Direct
2012-02-13	Common Stock	S	2500.0000	$43.0400	Disposed	92600.0000	Direct
2012-02-13	Common Stock	S	2500.0000	$42.9500	Disposed	90100.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-02-13	Stock Option/Right to Buy	$25.6800	M	3000.0000	Disposed	2014-01-29	Common Stock (3000.0000)	Direct
2012-02-13	Stock Option/Right to Buy	$28.8100	M	5000.0000	Disposed	2019-04-24	Common Stock (5000.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	366.0000	Indirect

Footnotes

F1: The option vests in increments of 811 shares on 1/29/06 and 3,894 shares on 1/29/07.

F2: The option vests in three equal annual increments beginning 4/24/2010.